product marketing New York, NY
Job description
At PitchBook, we are always looking forward. We continue to innovate, evolve and invest in ourselves to bring out the best in everyone. We're deeply collaborative and thrive on the excitement, energy and fun that reverberates throughout the company.
Our extensive learning programs and mentorship opportunities help us create a culture of curiosity that pushes us to always find new solutions and better ways of doing things. The combination of a rapidly evolving industry and our high ambitions means there's going to be some ambiguity along the way, but we excel when we challenge ourselves. We're willing to take risks, fail fast and do it all over again in the pursuit of excellence.
If you have a good attitude and are willing to roll up your sleeves to get things done, PitchBook is the place for you.
About the Role:
The Marketing team at PitchBook is critical to fueling the company's growth by utilizing a variety of strategies to support our New Sales, Customer Success and Product Management departments in growing and retaining our client base. The Marketing team is responsible for all effective product marketing strategies by keeping a pulse on our core customers, demand generation efforts by executing engaging campaigns and running best-in-class client and trade-show events. The Marketing team is also responsible for promoting the PitchBook brand and managing internal communications.
The Segment Marketing Team at PitchBook is instrumental in driving new business and customer demand through hyper-targeted growth, expansion and retention go-to-market strategies as well as campaigns by customer segment across all product offerings. The Product Marketing Manager, Corporates will be responsible for the full-funnel strategy and execution of product-centric marketing programs that capture and nurture leads across multiple channels for their core audiences. This position requires a data-centric savvy marketer who utilizes their subject matter expertise of their vertical and continually tests, learns and collaborates across functions to find new and innovative ways of reaching target audiences, building pipeline and expanding revenue. The ideal candidate (a) has intimate knowledge of how corporations work, (b) has SaaS product marketing and/or demand generation experience and (c) can operate at both the strategic and tactical level.
Primary Job Responsibilities:
- Develop and own go-to-market marketing strategy for segment; partner with Product Management, Sales, Customer Success and internal analysis to align on ideal messaging, product priorities and positioning approach
- Be the segment subject matter expert (SME), incorporating the voice of your customer, internal expertise and pipeline analytics and more, to continually refine and optimize segment strategy inclusive of messaging, product positioning, content and campaign prioritization and product release plans
- Become the marketing expert for your designated customer segments and serve as the key marketing point of contact and voice of customer for the segment, working in close partnership with teams across marketing and the broader organization to influence campaigns and programs
- Develop, implement and continually optimize segment messaging framework; create and maintain relevant solutions architecture, value prop messaging and hero content and research
- Develop and implement demand generation strategies and campaigns for your designated customer segments, working with cross-functional partners to ensure the right mix of activity and messages to achieve lead targets
- Manage demand generation engine to fuel pipeline growth for specific customer segments for new business, expansion and retention across all product offerings
- Ensure consistent inbound and outbound touchpoints across customer lifecycles, focusing on the highest revenue opportunities
- Work closely with Sales and Customer Success leaders on shared pipeline goals and refine go to market strategy as needed to achieve revenue targets via leads and opportunity conversions
- Utilize data-driven decision-making to drive growth through demand marketing initiatives, including qualifying and accelerating leads, optimizing the demand generation funnel and refining accountability, attribution and reporting
- Continually dive into analytics and report out performance (such as leads, conversions and revenue) and forecasts to leadership on a regular basis
- Use defined product/solution-based messaging framework and corresponding buyer challenges to segment target audiences and guide in-market program strategy, ensuring the most relevant and optimal path to conversion
- Build and maintain close partnerships with the broader Marketing organization (Web, Digital, Marketing Ops, Program Management and Content Strategy) to best leverage the available channel mix and partner on decisions to achieve target KPIs
- Discover new opportunities for your customer segments through market research, test and learn of past campaigns, promotion of new product and service features
- Monitor industry trends and stay up to date on new technology and techniques, especially those specific to your customer segments
- Support the vision and values of the company through role modeling and encouraging desired behaviors
- Participate in various company initiatives and projects as requested
Skills and Qualifications:
- Bachelor's degree or equivalent work experience
- Demonstrated industry knowledge of Corporates
- 4+ years of business-to-business marketing experience, SaaS preferred, in product marketing and demand generation
- Proven track record of implementing return-on-investment positive, growth-oriented demand generation programs
- Top-notch analytical skills with a proven ability to work through data and multiple attribution models to find opportunities and actionable insights and clearly communicate to a diverse set of stakeholders
- Work well cross-functionally, building strong relationships to effectively partner across marketing teams and with leaders from Sales, Product and operations organizations to obtain shared success
- Experience setting and measuring KPIs, managing a budget, forecasting and delivering on monthly goals of spend
- Proficiency in marketing automation tools (preferably Marketo), CRM (preferably Salesforce.com) web analytics and business intelligence (preferably Tableau)
- Both a strong strategic thinker with the ability to translate quantitative and qualitative data and insights into strong marketing strategies and a highly organized "doer" with a data-driven mentality and a bias toward action
- Strong critical thinking and problem-solving skills
- Excellent organizational skills, attention to detail and a strong sense of urgency and follow-through
- Excellent written and verbal communication skills
- Ability to juggle and prioritize multiple projects at once in a fast-paced and results-oriented environment
- Desire and ability to be a team player who appreciates a unique, entrepreneurial and collaborative environment
- Resourceful self-starter who is comfortable with ambiguity and adaptive to change
- Energetic, friendly and self-motivated attitude
- Proficiency with the Microsoft Office suite including in-depth knowledge of Outlook, Word and Excel with the ability to pick up new systems and software easily
- Experience with Corporates and Startups segments is a plus
Benefits + Compensation at PitchBook:
Physical Health
- Comprehensive health benefits
- Additional medical wellness incentives
- STD, LTD, AD&D and life insurance
Emotional Health
- Paid sabbatical program after four years
- Paid family and paternity leave
- Annual educational stipend
- Ability to apply for tuition reimbursement
- CFA exam stipend
- Robust training programs on industry and soft skills
- Employee assistance program
- Generous allotment of vacation days, sick days and volunteer days
Social Health
- Matching gifts program
- Employee resource groups
- Subsidized emergency childcare
- Dependent Care FSA
- Company-wide events
- Employee referral bonus program
- Quarterly team building events
Financial Health
- 401k match
- Shared ownership employee stock program
- Monthly transportation stipend
- Please be aware the above PitchBook benefit and perk offerings are subject to corresponding plan and policy documents and may change during the course of your employment.
Compensation
- Annual base salary: $97,200-$164,400
- Target annual bonus percentage: 10%
- Starting pay will be based on several factors and commensurate with qualifications & experience. We also have a location-based compensation structure; there may be different ranges for candidates by location.
Working Conditions:
The job conditions for this position are in a standard office setting. Employees in this position use PC and phone on an on-going basis throughout the day. Limited corporate travel may be required to remote offices or other business meetings and events.
Life At PB:
We are consistently recognized as a Best Place to Work and our culture is at the heart of our success. It's our fundamental belief that people do and create great things and that people are the cornerstone of prosperity. We believe that proactively seeking out different points of view, listening to others, learning and reflecting on what we've heard creates a sense of belonging within PitchBook and strengthens the PitchBook community.
We are excited to get to know you and your background. Concerned that you might not meet every requirement? We encourage you to still apply as you might be the right candidate for the role or other roles at PitchBook.
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