product marketing Newcastle upon Tyne, England
Cintra HR & Payroll Services
Full Time
Newcastle upon Tyne, England
35000 - 33000 GBP ANNUAL Today
Job description
Description
We are looking for a Product Marketing Manager to join our Sales and Marketing department on a 3-month fixed term contract. You will report directly to the Head of Marketing.
In this role you will lead the launch of our products to market. You will be responsible for presenting our product in ways that will strengthen our brand and boost sales.
To be successful in this position you will have previous experience in a similar role within a marketing team. We strategically invest in our employees giving our workforce the learning opportunities they need to keep moving forwards in their careers. We offer continuous employee training to keep knowledge fresh, skills sharp and develop confidence. You can find our modern offices situated within Hoults Yard on the edge of the Ouseburn Valley with its flourishing creative networks, abundant local heritage and lively social scene. Hoults Yard is a vibrant community which includes quirky cafés, leisure facilities and other local businesses.
Key Responsibilities
- Manage product launches and develop the product marketing strategy
- Identify unique selling points that set the product apart from the rest in the market
- Create compelling product marketing messages across all channels (landing pages, ad campaigns)
- Assist with defining the value statement and develop the sales and marketing collateral to support them
- Plan and participate in the launch of new products and services in the company
- Identify target audience and develop buyer personas
- Create email databases for lead generation, and design and implement direct email marketing campaigns in line with key product messaging and target audience
- Perform surveys and gather customer feedback to obtain insights about the customer’s product usage and identify opportunities for case studies
Skills, Knowledge and Expertise
- Ability to work under pressure and meet deadlines
- Excellent collaborative skills and ability to work with multiple teams and departments across the business
- Good understanding of using content management systems. Hubspot is a plus
- Experience in email marketing and automation
- 4 yrs+ of experience in a similar role
- Excellent verbal and written communication skills to create engaging copy and capture unique stories that help sell more products
- Excellent market research skills and the ability to gain insight into the customers’ needs and experiences
- Accurate analytical skills for evaluating and discovering effective marketing strategies
- A keen eye for detail
What's in it for me?
At Cintra we know our colleagues are our biggest asset and an investment in them is an investment into the company. As standard we offer:
- Holiday entitlement of 25 days plus bank holidays (pro rata part time)
- Hybrid working arrangements
- Employee Assistance Programme providing a confidential support network offering expert advice and compassionate guidance 24/7
- Company paid Health Cash Plan providing cover for everyday healthcare costs including dental treatment and eye tests (taxable benefit)
- Subsidised Parking Permit at Hoults Yard
About Payroll Software & Services Group
Established in 2019, the PSSG specialises in delivering top-notch software and outsourcing solutions for HR, Payroll, and Business Support across the UK, Ireland, and international markets.
Payroll, serving as the foundation of all employee-employer relationships, ensures accurate and timely compensation, while HR provides vital support, training, and development to unlock the full potential of individuals and create a harmonious work environment.
With a team of over 230 dedicated professionals and office locations in the UK and Ireland, the PSSG is experiencing rapid growth as an agile company. Supported by financial investment from esteemed private equity firm Tenzing, we are poised for even greater success. This is an exceptionally exciting time to join the PSSG, as numerous opportunities for career advancement and progression await those who are ready to seize them.
Join us in shaping the future of HR, Payroll, and Business Support as we continue to expand our horizons and make a lasting impact in the industry.
Payroll, serving as the foundation of all employee-employer relationships, ensures accurate and timely compensation, while HR provides vital support, training, and development to unlock the full potential of individuals and create a harmonious work environment.
With a team of over 230 dedicated professionals and office locations in the UK and Ireland, the PSSG is experiencing rapid growth as an agile company. Supported by financial investment from esteemed private equity firm Tenzing, we are poised for even greater success. This is an exceptionally exciting time to join the PSSG, as numerous opportunities for career advancement and progression await those who are ready to seize them.
Join us in shaping the future of HR, Payroll, and Business Support as we continue to expand our horizons and make a lasting impact in the industry.
