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Senior Product Manager

Job Details

Job Description

Our client is a leading automotive supplier based in Warwick that enjoys an enviable reputation for its expertise. They are now looking to recruit a Northern Europe Senior Product Manager with a background in the automotive aftermarket sector to join their marketing team. This exciting role is responsible for developing and executing Go-to-market and customer-focused marketing strategies to drive increased brand awareness, recognition & loyalty, customer engagement, and profitable growth. In return, you will enjoy a competitive annual salary with an excellent benefits package and genuine growth and development opportunities.

Key responsibilities:

• Understand the competitive and market landscape, be the expert on the competition and how they are positioned
• Understand all key market and channel trends and define appropriate penetration strategies to reach the end user
• Customer insight and research, be the expert on the customer and their journey
• Execute a customer-centric go-to-market strategy
• Define and execute an action plan to optimise sales pipeline opportunities
• Execute market launches of new products, ensuring customer shelf-space wins
• Identify growth opportunities with key customers and loyalty plans
• Plan and implement appropriate marketing tactics through the product lifecycle
• Lead implementation of category communication & content marketing plans
• Create region-specific marketing materials & content specific to drive customer engagement
• Translate & adapt central communications for maximum effectiveness
• Support shows/customer events to build brand awareness and customer relationships
• Implementation of the tactics to achieve revenue and profitability results and market share growth for the category
• Understand key financial & economic indicators to drive regional growth
• Define and own the region’s price position based on market and financial indicators
• Lead regional annual price review & price adjustments
• Implement appropriate sales enablement activities to drive demand and overall success
• Be the category Subject Matter Expert providing sales-enabling training and knowledge transfer to customer-facing teams

Key skills & Experience:

• Degree in Marketing and/or Business
• Experienced in a marketing role (category marketing/product marketing/trade marketing), preferably in the Automotive Industry
• Previous exposure to, and understanding of, the usage of key economic indicators, financial drivers & business metrics to generate strategies and produce positive results
• Experience working in a marketing environment in a multi-country role
• Demonstrable experience in turning trends, data and insights into marketing strategies and tactics to address market and customer needs
• Have keen problem-solving skills and a willingness to take on complex challenges, and see through to resolution
• Abe to “think outside the box” and willing to take calculated risks
• Excellent communication and relationship-building skills

Additional Information:

• Hybrid working, 2 days a week in the office
• 25 days annual leave + bank holidays
• A valid passport, driving license and be flexible to travel when required
• Annual Bonus

If you would like to apply for this opportunity, please submit an up-to-date CV including details about your current or most recent salary and your availability/notice period. You can also call Daniel Marlow on 01926 699276 for a discreet and confidential discussion about the role, Alternatively, click on the link and go to my contact information https://www.linkedin.com/in/danielmarlowmarketingandcreativerecruitment/overlay/contact-info/.