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PR Manager London, England

Betway Group

Full Time London, England 28218 - 31865 GBP ANNUAL Today

Job description

On average it takes 5 minutes to apply for this role.

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

Do you see yourself as one of those “out-of-the-box thinkers”, “Technical masterminds”, “Outstanding creatives”, or “Mind-boggling number crunchers”? If so, we want to welcome you to the Betway family and celebrate what makes you unique!

Our global customer base is exploding and we need your skills to support us on this exciting journey! Don’t look back and submit your application before the opportunity passes you by..

Reporting to: Global PR Lead

Department: Brand Marketing

The Department:

We’re responsible for the brand strategy, media and communication plans for our products. As well as our internal marketing team, we work with media and creative agencies to help deliver the unified Betway vision. With a focus on 360-degree brand building, including TTL advertising, PR, ambassadors, sponsorship and customer activation, we cover all bases. If you want to be part of a team that’s at the heart of our business, then we are the team for you.

Customer welfare is forever at the forefront of our strategy at Betway. We want to ensure all of our customers enjoy our products in a safe and responsible gambling environment.

Purpose of the role:

To drive the awareness and understanding of Betway Sports and its associated products in the global market to the media and consumers in order to build stronger engagement with the brand.

You will be responsible for:

The development and implementation of the PR strategy, seeking high-level placements in print, broadcast and online media and fulfilling paid for media opportunities on behalf of the Marketing team.
Developing the global strategic approach to Consumer PR to generate global brand awareness
Supporting in the adaptation and localisation of the global strategy for local markets
Working closely with other channels in the Brand Marketing team to create and deliver accurate, on brand sports information and communications
Working with the multi-channel teams and key media partners to ensure media opportunities are maximised
Regular interaction with the media, including serving as spokesperson for interviews surrounding key sporting events
Leveraging existing media relationships and cultivate new relationships with key business journalists and industry media
Identifying potential strategic partner relationships
The identification of globally relevant media outlets to deliver coverage across target media channels, in accordance with the global marketing objectives
Achieving highest visibility for in print, broadcast, TV, and online media outlets
Responding to media requests for information related to events such as statistical records or historical information
Attending and supporting relevant fixtures and events out of hours and to manage media opportunities and presence on the day
Coordinating global public relations activities
Managing agency output and relationships as well as supporting local requirements
Creating content for press releases, by-line articles and keynote presentations
Monitoring, analysing and communicating PR and program results against business goals on a regular basis
Chairing multiple stakeholder meetings

This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve business objectives.

You will have (Essential skills):

Experience in strategic communication within the UK media industry
Management experience in a media, sporting, commercial or public relations environment
Record of managing campaigns for a customer driven business
Project management skills
Consumer awareness
Ability to strategically lead and influence stakeholders
All behavioural competencies are also essential

It will be a bonus if you have (Desirable skills):

Educated to degree level with a qualification in Marketing
Knowledge and passion for sports
Knowledge and passion for betting industry
Additional language skills would be advantageous
Management experience in a media, sporting, commercial or public relations environment

Behavioural Competencies:

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward. These competencies are Adaptability, Ownership & Accountability, Initiating Action, Resilience, Customer Orientation, Integrity and Innovation

Team player
Creative spirit
Entrepreneurship
Ability to constructively challenge status quo, push boundaries and create long term competitive advantage
Desire to make a difference and develop a brand
Innovative
Strategic thinker
Ability to work in a fast-paced environment and have oversight across multiple projects simultaneously
Resilience
Numerical with good analytical skills
Organised and methodical approach

Our Perks: