PR and Marketing Officer Morecambe, England
Job description
Job title: Public Relations and Marketing Officer
Contract: Permanent - 40 hours per week, 9am-5pm, (with availability to work evenings and weekends as required), flexible working considered.
Salary: Starting on SCP 32-36 (£19.90-£22.09 per hour)
Location: Based at Morecambe Town Hall - hybrid working considered.
Deadline: 21 September 2023
Job Description
- Planning and carrying out PR campaigns and strategies, creating a forward strategy for all of the Council’s PR and marketing.
- Managing the Council’s destination PR and marketing - ensuring tourism promotion is improved to increase visitor numbers. Planning, producing and implementing creative marketing campaigns to promote the place brand, highlighting it as a desirable destination to live, work and invest.
- Monitoring the public and media's opinion of the Town Council and Morecambe, and producing reports for in house circulation.
- Produce creative marketing and communications materials from conception to implementation, including writing creative briefs, copy-writing and editing press releases, leaflets, brochures, speeches, newsletters, websites, social media content, and all other communications including attending exhibitions/road shows.
- Utilising all forms of media, including national, regional and trade press, to build, maintain and manage the public’s perception of the Town Council and Morecambe.
- Representing the Council at events.
- Acting as a spokesperson for the Council when required and devising and coordinating photo opportunities.
- Training colleagues and members on how to handle media enquiries and press interviews.
- Developing good working relationships with the media and liaising with the press and colleagues on potential news stories.
- Writing and editing in-house newsletters, publications and reports.
- Managing and updating social media, using all aspects of the marketing mix including advertising, web, and online in creative and innovative ways.
- Undertake market research, and liaise with key partners and stakeholders on joint campaigns.
- Coordinating paid and unpaid advertising.
- Updating the Council’s website, and any other public-facing tourism destination websites the Council may create in the future.
- Monitor and evaluate the impact of pr and marketing campaigns and prepare and deliver updates when required.
We are looking for a brilliantly organised Public Relations and Marketing Officer to join our small team here at Morecambe Town Council.
This is a great opportunity for someone who shares our values and believes in harnessing the power of working together to make a meaningful difference to people's lives and communities.
It's an exciting time to be joining the Council. In the last year, we've been the first local authority in Lancashire to achieve Quality Council status, becoming a leading deliverer of arts and culture in Morecambe, and securing a district-wide contract that will see us undertake a strategic lead for service delivery on behalf of Lancashire County Council in the future.
We've restructured the team to make our organisation more dynamic, efficient and effective. This role is crucial in that new direction. You'll be responsible for leading the organisation's public relations and marketing, showcasing the Council's programme of events and activities, and contributing to our ambitious plans. You'll work collaboratively with our staff, residents, associates, and partners.
The ideal candidate will have strong management skills, enabling them to support and work closely with the colleagues and committees. They will be a highly skilled administrator, capable of multitasking and working efficiently to deliver the ambitious work of the Council.
As Public Relations and Marketing Officer you will work closely with the team in the development and delivery of a first-class campaigns, designed to promote the work of the Council to a wide-reaching audience.
You will organise an exciting variety of pr and marketing activities from start to finish, using your creativity and eye for detail to bring each project to life. This role is key to ensuring that the Council's activities are promoted professionally, safely and provide an excellent customer experience. As part of this you will identify new opportunities and ways to continually improve each project.
Working in a fast-paced environment, you will ensure that activities are promoted within deadlines, and that all relevant marketing materials are produced.
Excellent communication and organisational skills, the ability to work independently as well as part of a team are essential. Experience of working to multiple deadlines and within budget are key to this role. The role will require liaison with local community groups, residents and stakeholders, colleagues and committees, to understand the needs of the community and deliver solutions.
If you have the skills and experience to help us deliver our work, we'd love to hear from you. This is a diverse role, so it may be that you are much stronger in some areas than in others. If this is the case we would still like to hear from you so please contact us for more information or an initial discussion.
If you have any queries or require further information about this role, please contact Luke Trevaskis on [email protected]
A full recruitment pack can be found at https://www.morecambe.gov.uk/public-relations-and-marketing-officer/
Job Types: Permanent, Full-time
Salary: £19.90-£22.09 per hour
Ability to commute/relocate:
- Morecambe: reliably commute or plan to relocate before starting work (required)
Experience:
- Public relations: 2 years (preferred)
Application deadline: 21/09/2023
