Planning Director London, England
Job description
We are PG ONE.
We are the ideas, production and media for over 30 of the world’s most known and loved brands from the world’s biggest advertiser, P&G (Procter & Gamble).
When you see Pampers, Gillette, Head & Shoulders, Fairy, Ariel, Always & Braun to name a few, that’s us.
We are made differently to conventional agencies as we believe in the power of togetherness. Under one roof you’ll find creatives, designers, strategists, account teams, producers, project managers, data scientists, PR & advocacy teams and media talent, all working as one.
And you’ll find a culture of pushing new boundaries to solve the most complex business challenges. We call this culture “Dare to be Different” and we are very proud of it. Because we know you have to keep breaking new ground, without fear, to be successful.
Strategy at PG One:
You will be part of a small team of very experienced brand strategists working in partnership with strategists from across the PG One disciplines including, media, data, influencer and shopper. Strategy helps set the direction of projects and opens up the creative opportunities. P&G love talking strategy and you will need to be able to hold your own with very senior marketing clients.
Your role as a Planning Director at PG One:
You will have the opportunity to set the strategic agenda on P&G’s world-famous Pampers brand as your core focus. Occasionally you will be involved in other smaller brand projects or new business.
Based out of our London office at 40 Chancery Lane, you will be leading the day-to-day strategy work across a mix of UK, Europe and Global based projects. You will have the opportunity to stretch your strategy skills from tactical communication opportunities in a local market, through to developing multi-touchpoint European campaign toolkits, and upstream early product innovation projects.
Specific requirements for the role:
- To be seen as a strategic partner by the Pampers clients, the person leading the strategic conversations.
- To get deep under the skin of the parenting, motherhood and fatherhood to uncover fresh perspectives and consumer insights. You will have the confidence to push clients to undertake more innovative research or run consumer workshops to bring new knowledge.
- To nurture and champion outstanding creative work. Working closely alongside the Creative Director and creative teams to deliver inspiring briefs and generate original creative ideas.
- Ability to create persuasive and compelling narratives, producing logical and evidence-based presentations.
- Bring foresight and trends into upstream thinking. You will be comfortable working alongside R&D teams from P&G in concept development and future innovation.
- Drive innovative media and channel thinking. Working closely with other disciplines to push the clients thinking on how best to connect with the audience and the different roles of touch points across a campaign.
- Help navigate creative work through a complex client process. You will quickly become an expert in the various research tools employed by the client and how best to achieve success. Working with client stakeholders in a pragmatic and informed way but pushing for stronger creative choices.
- Become a Baby Care category expert. Keeping aware of trends and issues within the category. Understanding the key drivers of the category and how best to take advantage of them.
- To bring external cultural inspiration. Bringing your interest in wider cultural issues and contemporary popular culture to inspire different viewpoints amongst clients and colleagues. As a regional/global role you need to be able to reach beyond your own culture.
- Driving a culture of effectiveness. You will look for opportunities to write effectiveness papers and drive a culture of effectiveness across your brand teams.
- Fully contribute as a member of the PG One strategy team. Sharing knowledge and supporting others as well as contributing points of view articles and thought pieces.
Skills and Experience:
- Extensive experience as a lead strategist on well-known brands.
- Experience of working with large multi-market FMCG clients (P&G, Unilever, RB, etc.)
- Experience of working in multi-disciplinary teams on large scale multi-market campaigns.
- Excellent client management skills.
- Expertise across touch points.
- High EQ low ego
- Ability to bring energy and spark to a meeting
Diversity and inclusion is a core part of who we are at PGOne. We’re committed to building an inclusive culture that encourages, celebrates and supports our wonderfully diverse employee group – whatever their age, gender identity, race, sexual orientation, physical or mental ability or ethnicity. Diversity and inclusion doesn’t just fuel our creativity and innovation, it brings us closer to our people and audiences. We will continue to strive to create a culture and environment where everyone feels empowered and more importantly comfortable enough to bring their full, authentic selves to work. We are committed to providing reasonable adjustments for employees with disabilities and for candidates in our application process. If you need assistance or adjustment due to a disability, please contact us.
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