Paid Social Executive London, England
Job description
We're ASOS. We blend our flair for fashion with our love of cutting- edge technology, but more importantly were interested in how we can bring the best out of you.
We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgment, and channel your creativity into a platform used by millions.
Through our Fashion with Integrity strategy we are driving diversity, equity and inclusion across every aspect of ASOS and ensuring every ASOSer can be their authentic self at work. We want our people to be whoever they want to be, because we believe people who bring their best selves to work, do their best work.
About the Role
At ASOS our 3,000+ ASOSers are immersed in the creative worlds, live on their mobiles and have a truly entrepreneurial attitude. As a company, we're not trying to mimic or profit from youth culture -we are part of that youth culture. There's nothing that excites us more than finding talent, fuelling it, then letting it fly. Whether it's developing the careers of our staff or investing in a new tech platform, we love knowing that we truly keep fashion moving forward. Ultimately, we get excited by interesting individuals and we want to feed this individuality, empowering our people and customers to look, feel and be their best so they can achieve amazing things.
The Paid Social team is part of the Media LAB department and runs programmatic campaigns for ASOS globally, in order to deliver traffic, sales and new customers to ASOS in line with additional business goals and KPIs. Responsible for 10% of total ASOS sales, the team runs full funnel activities across a number of channels including Facebook/Instagram, Snapchat, and other social platforms, and is responsible for the profitable spend and evaluation of a multi-million pound budget.
The Paid Social executive will report into the Senior Paid Social Manager and will work as part of this team to improve our capabilities. They will play a pivotal role in improving team efficiency through the execution of core processes and assisting the Paid Social team in the management of programmatic campaigns across all our territories and channels.
What You’ll Be Doing
As a Paid Social executive, you'll be supporting the Paid Social team (2 Managers and 2 other executives) in the day to day running of activities, as well as being responsible for ad hoc projects and specific areas of focus depending on the team needs. Tasks include but are not limited to:
- Campaign set up, management and optimization across Facebook/Instagram and other channels when needed.
- Ongoing daily and weekly reporting, including budget monitoring and daily spend reviews, as well as generation of bespoke reporting used to aid the team in reviewing campaign performance and suggesting future campaign optimization.
- Brief creative assets (including copy) to support our campaigns and ensuring smooth delivery of those assets to the team.
- Responding to briefs and create media plans according to best practices and help building knowledge for the team based on experience
- Work with the rest of the team to ensure our activities are specifically tailored to support trading calendar and key moments.
- Work with cross-functional teams made of internal and external stakeholders to ensure the smooth running of projects that have a paid social element
- Supporting the team with the implementation of our test and learn roadmap to improve our performance as well as developing best practices when necessary.
- Execution of additional ad hoc projects designed to improve team efficiency and further knowledge and experience.
- Liaise with other teams and functions within ASOS in order to achieve goals as necessary.
Who We’d Like to Meet
(Most of the specific training will be provided but ideally you would have)
- Experience working in Paid Social roles.
- Passion for working in Digital Marketing.
- Understanding of the wider Digital Marketing landscape (PPC, SEO, Paid Social and Programmatic channels).
- Ability to work with numbers and data interpretation.
- Passion for working in the Retail industry with a commercial mind-set.
- Proficiency in use of Excel to create reports and work with large data sets.
- Proficiency in use of Powerpoint/Keynote.
- An undergraduate degree (min 2.1) in a related field (Business, Economics, Marketing) preferable.
- A/B grade in Mathematics at GCSE or A-Level (or equivalent).
Skills required
- Ability to build strong collaborative internal & external relationships.
- Excellent communication skills.
- A data driven, proactive and creative approach to problem solving.
- Confidence with the ability to connect with people and be a team player.
- Constant desire to learn & undertake new challenges.
- Flexibility in adapting to fast-changing priorities and a fast paced work environment.
- Ability to understand & adjust to differences between geographies & cultures.
- Strong organisation skills, with the ability to multi-task and hit the ground running.
Additional Information
What’s in it for you?
- Employee discount (hello ASOS discount!)
- ASOS Develops (personal development opportunities across the business)
- Employee sample sales
- Access to a huge range of LinkedIn learning materials
- 25 days paid annual leave + an extra celebration day
- Discretionary performance related bonus scheme
- Private medical care scheme
- Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
Our Commitments
We want our people to be whoever they want to be. That’s why we’re committed to creating a truly inclusive culture at ASOS, but how’re we doing it?
We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter. We’ve also recently been placed 8th in the Inclusive Top 50 Companies Employer List too.
We have several employee networks that operate as safe spaces, to help support and celebrate our people, find out more here.
How can we support you to be your best self? Our Talent team will be happy to provide support e.g. if you need additional time to prepare for an assessment or you have requirements for any part of the interview/hiring process - just let us know by email or phone, whatever works best for you. It’s also our policy to interview all candidates with a disability who meet the minimum requirements for roles they have applied to.
If you have any questions about the policies we have in place to support our employees (e.g. our parental leave approach), just let our Talent team know.
