Paid Media Manager London, England
Job description
Job Title – Paid Media Manager
Location – Stamford Bridge
Hours – Permanent, 35 hours per week, 5 from 7
About Us:
As a member of the Chelsea team you will become part of a long and proud history in the heart of iconic west London, which dates back to the club’s founding in 1905. Since that time the club has won every major domestic and international trophy, being crowned English, European and world champions in the process.
Chelsea are a club which proudly strives to be the best in everything we do, on and off the pitch, as shown by the further success of our Women’s and Academy sides, as well as the excellent work in the community undertaken by the Chelsea Foundation, while engaging with our many supporters from a wide range of backgrounds at home in the UK and around the world.
If you’re motivated and want to help us win more trophies, you’ve got a place here at Chelsea!
What We’re Looking For:
We are looking for a Paid Media Manager to be responsible for planning and delivering best in class media campaigns to drive valuable audience growth across Social, Web, App and 1st Party database and DTC product sales. This person will play a key role in all aspects of the media process from planning and strategy to execution, optimisation, tracking and analysis. Duties include:
- Work with Paid Media Lead to define end-to-end marketing funnel strategy incorporating all campaign budgets to ensure maximum effectiveness.
- Develop season long marketing plans to deliver against growth KPIs across all channels inc. Web & App, Social Platform and Marketable Database channels.
- Support paid media team in developing and delivering campaigns against product sales objectives.
- Ownership of campaign builds across all Paid Media ad platforms.
- Ongoing analysis and optimisation of campaigns to improve performance in line with KPIs.
- Working with stakeholders across the business to plan and create engaging and tailored content across audience growth campaigns.
- Ownerships of Out Of Home media bookings to support club-wide products
- Tracking campaign finance from PO to reconciliation.
- Ownership of on-going campaign reporting and tracking set up across all ad network.
- Maintain & develop key internal relationships (e.g. CRM Team, Digital Platforms, Communications team, Creative Team, Insights Team, Chelsea TV).
- Support wider Paid Media Team in the delivery of campaigns when required.
- Given the nature of football, paid media support may be required outside of traditional working hours to capitalise on key moments around matchdays and transfer windows.
Must Haves/qualified by demonstrable experience to the level required:
- Strong digital marketing experience
- Strong understanding of Digital Media Ad Platforms inc. Google Ads, Meta Business Manager & TikTok Business Manager
- Strong understanding of digital and social marketing best practices
- Experience of planning, managing, and delivering integrated digital marketing campaigns utilising a full range of marketing tools and channels.
- Ability to articulate and influence key strategic decisions, build relationships and manage multiple stakeholders.
- Outstanding organisational and project management skills.
- Creative flair and confidence with a positive attitude. .
- Ability to work to tight deadlines and prioritise work in a demanding and fast paced environment.
- Proactive team player able to work individually and as part of a team.
What We Offer:
Benefits at Chelsea FC 22/23 - 1 (pagetiger.com)
Our commitment to Equality, Diversity and Inclusion:
At Chelsea we recognise that the diversity of our people is one of our greatest strengths and we are taking positive action to ensure our existing colleagues and job applicants can fully be themselves and bring their own unique experiences and perspectives to Chelsea FC. This means giving full and fair consideration to all applicants regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
If you need reasonable adjustments made to the recruitment process, please reach out to your recruiter, who will be able to advise and support you.
Chelsea FC and the Foundation is fully committed to ensuring the safety and well-being of all children, young people and adults at risk (vulnerable groups). We therefore require all successful applicants to complete a DBS Check prior to starting employment. Depending on the role, successful applicants may also be required to undergo other child protection screening where appropriate.
Job Types: Full-time, Permanent
Benefits:
- Work from home
Schedule:
- Monday to Friday
Work Location: In person
