Paid Media Executive London, England
Job description
Summary
Our online channels are experiencing incredible growth, which shows no signs of slowing. With an online presence in over 100 markets, are you ready to take our digital customer experiences to the next level as we turbocharge .com?
You'll also be joining us at an exciting time, as we have ambitious plans to drive online growth and create outstanding omnichannel experiences for our customers, as part of the wider transformation of M&S. If you thrive in ambiguity, enjoy being part of a problem-solving team, and are excited by changes that improve experiences of colleagues and customers, join us!
About the role
This is an exciting new role reporting into the Paid Social Specialist, the ideal candidate will support with the development of our Paid Social presence across UK clothing and home and gifting and entertaining online. Ideally, the candidate will have had at least 1 years’ experience in Paid Social in-house or across retail clients agency-side.
- Support the Paid Social Specialist with delivering performance targets and co-ordinate the budget, to ensure maximum performance is delivered at the most efficient cost.
- Work closely with agency and key partners to communicate briefs and priorities.
- Support in driving brand awareness, brand affinity and engagement by delivering the right message to the right audiences through the right social platform.
- Support the Paid Social Specialist in executing the testing roadmap and strategy.
- Work closely with other marketing teams to ensure creative for our Paid Social media campaigns are fit-for-platform
- Work closely with the Organic Social team on collating content (imagery, video and copy) and briefing the agency with this.
- Respond to campaign briefs from Marketing teams and fill out campaign PIRs.
- Work with partners like Meta, Google, TikTok, Pinterest to ensure we are up to date with new product launches.
- Work closely with ecommerce & marketing managers to understand and align activity to business unit priorities.
- Weekly reporting on performance of Paid Social channels including KPIs and budget.
- Seek out new initiatives in media to optimise and innovate.
- Work with the other performance marketing channel owners including PPC, Affiliates and SEO to deliver seamless cross channel customer targeting.
- Support the wider team in the delivery of department OKR’s.
- Keep up with industry trends and news and communicate to wider team and business where relevant.
- Work closely with internal teams to ensure marketing tags are monitored and issues are resolved.
- Management of monthly supplier invoicing.
About you
- Experience in Paid Social marketing.
- Ability to work to deadlines, manage multiple projects and react quickly to changing business priorities.
- Ability to work both as part of a team, and also independently.
- Results driven with a history of delivering short- and long-term targets.
- Excellent stakeholder management
- Confident in dealing with external agency and supplier representatives.
- Tag management knowledge desirable.
- Digital analytics capability and some experience in using marketing tools such as Adobe Analytics, familiar with Facebook Ads Manager and Google Ads.
What's in it for you...
Being a part of M&S is exactly that – becoming a part and playing your part. We’re an inclusive, dynamic, exciting, and always evolving business built on core values. We offer a flexible / hybrid approach - talk to us, if it’s meaningful to you, it’s important to us.
Here are some of the benefits we offer that make working for M&S just that little bit more special…
- 20% Colleague discount on most things from furniture, fashion and food.
- A first class welcome to M&S with a tailored induction.
- 29 days holiday including bank holidays!
- Amazing perks and discounts via our M&S Choices website. Including GymSave – that offers up to 25% off Gym Memberships and the option to become an M&S Shareholder using our ShareSave & ShareBuy Schemes
- A wide range of training schemes to help with your learning and development. Having options to progress is something we’re proud of at M&S.
- Charity Volunteer Day – A paid day away from work to support your chosen charity.
- A very generous Defined Contribution Pension Scheme and Life Assurance
- Every colleague at M&S has access to a fantastic range of wellbeing support – this includes access to our 24/7 Virtual GP, PAM Assist to support you & your family & free access to the UnMind App as well as many other schemes
#LI-CA1
M&S is ready to push boundaries to lead the retail industry into a greener, speedier, more inspiring digital era. That’s why we’re revolutionising how we work and offering our most exciting opportunities yet. There’s never been a better time to be part of our team. Marks & Spencer aims to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make an immediate impact.
We are committed to an active Inclusion, Diversity and Equal Opportunities Policy, which starts with our recruitment and selection process, and we are happy to talk flexible working.
If you consider yourself to require reasonable adjustments to any part of our recruitment process, we invite you to share those requirements with us when completing your application. We will make every effort to ensure your needs are met to provide a fair and transparent process of assessment.
