Paid Marketing Specialist Remote
Job description
tictoc is a dynamic and innovative digital marketing company established in 1999 that prides itself on pushing the boundaries of digital marketing strategies to help our clients achieve continued success. We are seeking a highly motivated and results-driving Paid Marketing Specialist to join our team and contribute to our continued success.
The role
The Paid Marketing Specialist will play a pivotal role in the planning, execution, and optimisation of our paid digital marketing campaigns. This role requires a deep understanding of various paid advertising platforms (including Google and Meta), data analysis, and a creative mindset to drive impactful results. The successful candidate will work closely with the team to create and manage campaigns that drive traffic, engagement, leads, and conversions.
Responsibilities
- Campaign strategy and planning - Develop and execute paid digital marketing campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and other relevant channels. Collaborate with the team to align campaign strategies with overall business goals and target audience
- Keyword and audience research - Conduct thorough research to identify relevant keywords, target demographics, and audience segments for each campaign. Stay up-to-date with industry trends and best practices to refine targeting strategies
- Ad creation and copywriting - Craft compelling ad content that resonates with the target audience. Optimise ad formats to maximise click-through rates (CTR), engagement and conversions
- Bid management - Monitor and adjust bidding strategies to ensure optimal campaign performance. Analyse data to make data-driven decisions that improve ROI and drive cost-effective results.
- A/B testing- Set up and manage A/B tests to continuously optimise campaigns based on test results to enhance performance
- Data analysis and reporting- Regularly analyse campaign performance metrics, prepare comprehensive reports that highlight successes, challenges, and actionable insights to supply to clients
- Conversion optimisation- Collaborate with the website and UX teams to optimise landing pages and user journeys, ensuring seamless transitions from ad clicks to conversions
- Budget management- Efficiently manage campaign budgets to ensure proper allocation across channels and campaigns. Monitor spend and adjust as needed to maximise results.
- Stay current with industry trends- Stay updated on the latest developments in digital marketing
Requirements
- At least two years proven hands-on experience as a Digital Marketing Specialist, with a focus on paid advertising campaigns
- Expertise in using platforms such as Google Ads, Facebook Ads Manager, and other relevant advertising tools
- Strong analytical skills with the ability to interpret data and draw actionable insights
- Excellent written and verbal communication skills for effective ad copywriting and reporting
- A creative mindset with the ability to conceive and experiment with new ideas
- Proficiency in data analysis and reporting tools, such as Google Analytics
- Detail-oriented with the ability to manage multiple campaigns and tasks simultaneously
- Familiarity with SEO principles and their integration with paid campaigns
- Relevant certification a bonus
Embrace freedom and flexibility
- Are you ready to redefine the way you work? Our remote and flexitime job role offers a range of benefits that empower you to take control of your work-life balance like never before.
- Work from anywhere - Complete flexibility to choose where you want to work, the comfort of your home, a favourite coffee shop, or in the sunshine, you can create your ideal work environment
- Flexible Hours - We understand that productivity isn't confined to traditional 9-5 hours, choose when you want to work
- Work-life balance - Achieve a harmonious balance between your personal and professional life. Flexitime empowers you to attend to personal matters without compromising your work commitments. This balance contributes to reduced stress, improved mental health, and overall well-being
- No working on your birthday
- No set Bank Holidays - You choose when you want to take your annual leave
- Summer hours - During the summer months we have half day Friday so you can start the weekend early
Why Join Us?
Joining tictoc means becoming part of a collaborative and forward-thinking team that values teamwork, innovation, creativity, and results. As a Digital Marketing Paid Specialist, you will have the opportunity to make a meaningful impact on our digital marketing efforts, shape our campaigns, and contribute to the growth of the company. We offer competitive compensation, professional development opportunities, and a dynamic work environment where your ideas are valued and encouraged.
Application process
To apply for the Digital Marketing Paid Specialist position, please submit your CV and cover letter detailing your relevant experience and skills.
Job Type: Full-time
Salary: £25,000.00-£36,000.00 per year
Benefits:
- Additional leave
- Casual dress
- Flexitime
- Work from home
Schedule:
- Flexitime
Experience:
- PPC: 1 year (required)
- Google AdWords: 1 year (required)
Work Location: Remote
Reference ID: Paid Marketing Specialist
