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ONLINE BRAND MANAGER - L'OREAL PROFESSIONAL PARIS

When you look at L’Oréal, what do you see? If all you see is lipstick, look again and experience the Freedom to go Beyond the ordinary. That’s the beauty of L’Oréal. We operate in 150 countries on 5 continents. With 36 international brands and 86,000 employees worldwide, we’re well on our way to fulfilling our common purpose: to create beauty that moves the world.

By 2030 we want to capture over another 1 billion consumers around the world. How? By creating cosmetic products which meet the infinite diversity of consumers beauty needs and desires, and always through digital innovation. Not only that but taking our sustainability goals seriously; moving us to a more inclusive and sustainable society, for every generation.

Our brands, dynamic culture, and always being our own challenger mean that we offer freedom and opportunity you won’t get anywhere else.

If you want the Freedom to go Beyond, we’ll see you at L’Oréal.

In the Professional Products Division, our mission is to support hairdressers and develop the hair industry sustainably, while benefiting all. We’re the founding Division for the L’Oréal group, having history more than 110 years ago.

Here, you’ll be constantly looking to create connections between our brands, professionals and consumers in every market. Our mission is to always reinvent professional beauty and lead the digital transformation of our industry with a customer-centric approach.

Thanks to our 6 global brands like Kerestase, Redken and Pureology, and 3 local brands across the world, we provide professionals and consumers with better, safer and more sustainable professional haircare, experiences and services.

As the Online Brand Manager, you are responsible for leading the development and execution of the brand online. You are the Expert of you channel, category, consumer and market knowledge and use this knowledge to steer your activations plan.

You will onboard the Division teams (Commercial, Brand, Education..) as well as your customers onto the strategy of recruiting new consumers to the brand and ensuring we hit the sell-out targets for the channel.

You will work in collaboration with various teams : marketing, commercial, Education, communications and digital engagement team, finance and supply chain.

You will thrive for activation excellence, and act as the Brand Champion. You will report into the Brand Business Manager.

Combining strategic business thinking, customer centricity and brand activation.

You are results oriented and entrepreneurial, building strong and lasting relationships with our customers to build joint growth business plans.

You will

• 
  Develop and implement the marketing strategy for your e-com channel. Including the consumer & customer centric business plans in collaboration with Commercial teams, collaborate with Product teams to develop the online strategy for launches & key animations by e-retailer, collaborate with the Transactional media manager to build a performance media strategy by player , understand key challenges and opportunities to develop strong sell out plans driving growth.
• Lead the execution of the e-retail marketing plan incl. all big launches & key animations: localise or develop Key assets for a campaign , provide the e-retailer with launch packs (incl. Assets, NLFs, R&R, etc.) in line with Global guidelines
• Lead the execution, the tracking & optimisation of all performance media with our e-retailers including the paid social media, On site media (CRM, Visibility , Blog content etc.) …
• Track & monitor the e-retail brand budget figures in sell-in & Sell-out weekly & monthly.
• Collaborate with the PM & the commercial team in sizing new launches, animations and opportunities .
• Manage budget: Manage eCommerce A&P including tracking all co-operative marketing investment attributed to e-retailers & conducting ROI analysis.

You have

• 
  A strong understanding of consumer trends, shopper psychology & retail journey
• A passion for beauty , marketing , the online space & digital marketing
• Strong analytical and data-first approach
• Strong presentation and communication skills – written and verbal
• Commercial acumen
• Proficiency in Microsoft Excel and PowerPoint
• Strong relationship management and collaboration skills.
• Able to work under pressure and manage workloads effectively
• Entrepreneurial spirit and pro-activity / Initiatives
• Creative thinking and problem-solving mindset
• Proven Agility and adaptable to change
• Skills in digital marketing ranging from monitoring analytics, interpreting data, implementing effective CRM campaigns to target core consumers effectively
• Presenting and managing meetings with external stakeholders

You show

Ambition: You anticipate, think, and dream big, demonstrating a high level of aspiration. You are self-driven and show proactivity, especially when seeing problems as challenges. You thrive for exceptional performance.

Judgement: You can balance operational and strategic thinking, challenging the status quo and managing confrontation effectively. You cut quickly through complexity and ambiguity whilst also thinking sustainably and are future-oriented. You reduce complexity to get things done.

Resilience: You always demonstrate purpose and ownership mindset but manage your own energy well. You uphold positivity for others and persist, bouncing back when faced with obstacles. You step back at times and accept limits.

Empathy: You cooperate and network effectively, creating genuine and trustful relationships with diverse people. You are sensitive to beauty and related emotions, always supporting others and showing benevolence. You understand and respect others’ feelings and motives.

Learning Agility: You are a self-motivated learner, showing self-awareness and demonstrating openness and curiosity. You experiment and learn from mistakes and past experiences, always showing courage and stepping out of your comfort zone. You support the development of a learning culture.

You get

We put people development and learning at the heart of our business; we’ll help you master your role; develop your technical expertise and you’ll benefit from exceptional management and leadership programmes. From face-to-face workshops to our global online learning resources, you’re actively encouraged to embed learning into your daily life and are rewarded for continuous improvement. Don’t forget that every employee gets 3 Coursera credits; that means you can get qualifications from over 1000 universities from around the world, with thousands of courses to choose from.

Looking for a good work/life balance? With our new hybrid working scheme of 3 days in the office per week, you can take a flexible approach to work as well as benefit from early finishes on Fridays during the summer...so you can enjoy more time with your friends and family.

As any great employer should do, we make sure we look after your financial wellbeing. That’s why we have a great pension plan, profit share scheme and many more incentives to give you the security you deserve. We also put employee health and wellbeing at the front of everything we do; fully training employees as mental health ambassadors to support and educate ourselves further. There’s also the chance to enrol in medical and dental insurance, gym discounts, health check-ups and even on-site fitness classes to employees in some of our locations.

Oh, did we mention that as an employee you also get discount sales of up to 70% off throughout the year on our 36 brands? Plus, you also get the option to share that in our Friends and Family sales as well!

How we recruit

At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome, and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities, and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.