media specialist Raleigh, NC
North Carolina State University
Full Time
Raleigh, NC
83965 - 31200 USD ANNUAL Today
Job description
Job Posting Information
Posting Number
PG193425SP
Internal Recruitment
No
Working Title
Social Media Specialist III
Anticipated Hiring Range
$46,000 - $50,000
Work Schedule
Monday - Friday, 8 am - 5 pm; Some nights and weekends. Flexible work arrangement available
Job Location
Raleigh, NC
Department
University Communications
About the Department
North Carolina State University was founded in 1887 with the purpose of creating economic, societal and intellectual prosperity for the people of North Carolina. Today NC State is the largest university in North Carolina, with more than 37,000 high-performing students, 9,000 preeminent faculty and staff and 260,000 alumni. NC State is a research-extensive university known for its leadership in science, technology, engineering and mathematics. We’re also at the forefront of teaching and research in agriculture, business, design, education, humanities and social sciences, natural resources, textiles and veterinary medicine. NC State is consistently named as one of the best values in higher education, and many of our programs are ranked at the top of their respective disciplines. We take a great deal of pride in our collaborative, supportive and collegial team culture. All staff are provided opportunities for training and professional development, with an eye to personalized career growth.
University Communications and Marketing is NC State’s dedicated communications agency. Our team provides leadership, strategy, services and support to advance the NC State brand and help the university achieve its core mission. We work to promote local, national and worldwide visibility for the university and its students, faculty and staff. The office is committed to informing the public and the university community about NC State’s innovative, diverse learning environment, its world-leading scholarship and research, and its unswerving dedication to improving lives by finding practical solutions to real-world problems.
Marketing Communications is responsible for all central university marketing and communication initiatives. This unit works with high-level university offices to develop effective communications and marketing strategies and thoughtful collateral to support university efforts as well as many of the 12 colleges on campus. As a sub-unit of University Communications, the unit is responsible for working to empower the brand of NC State through superior photography, video, design, web development, social media and interactive media in a for-fee/charge-back environment.
Essential Job Duties
The Social Media Specialist is a key part of a strategic marketing/communications unit that defines and evolves the online presence of the Wilson College of Textiles (Wilson College) and Zeis Textiles Extension (ZTE). The position will report to the Director of the Social Media Strategy Hub in University Communications, with dotted lines to Wilson College’s Communications and Marketing Director and ZTE’s Associate Director.
This is a highly visible position in that the Social Media Specialist is charged with developing and managing the the organic and paid social media presence and reputation of the Wilson College and ZTE. The position is responsible for producing original content, including photos and videos, to be used on social media and web, to be posted on Facebook, Twitter, Instagram and LinkedIn. The Social Media Specialist will develop, implement and execute methods for determining the target audience, increasing visibility with that audience and leveraging digital methods to enhance recruitment, alumni relations and brand-building efforts within the college. The candidate will play a critical role in enhancing the Wilson College and ZTE social media and online presence. In line with the university’s brand platform and in collaboration with larger departmental efforts, the position is responsible for developing and overseeing the execution of strategic social media and digital initiatives for Wilson College and ZTE.
The person in this position must be fluent in English and Spanish.
The person in this position must be fluent in English and Spanish.
Other Responsibilities
Other duties as assigned.
Qualifications
Minimum Experience/Education
Bachelor’s degree in a discipline related to the area of assignment; or an equivalent combination of training and experience.
All degrees must be received from appropriately accredited institutions.
Other Required Qualifications
- In-depth knowledge and understanding of social media channels and their audiences and ability to develop targeted messages to engage them.
- Strong interpersonal skills, which promote collaboration and productivity
- Proficient in writing and speaking in English and Spanish.
- Excellent oral and written communication skills
- Must be able to establish and maintain relationships with external and internal audiences
- Headline-writing and caption-writing skills
- Ability to meet tight deadlines and respond appropriately to time-sensitive issues. Must be able to manage multiple projects and prioritize workload
- Experience producing graphics and multimedia content
- Experience managing and analyzing social media metrics
- Experience managing social media advertising campaigns
- Professional writing experience
- Professional understanding of WordPress
- Strong knowledge of Associated Press editorial style
- Must be able to work in a team environment yet independently produce all content and deliverables
Preferred Qualifications
- Experience in marketing/communications experience in a professional setting managing social media engagement as the primary method of constituent engagement.
- Strong project management and organizational skills
- Experience with higher education content preferred and/or B2C experience.
Required License or Certification
N/A
Valid NC Driver's License required
No
Commercial Driver's License Required?
No
Recruitment Dates and Special Instructions
Job Open Date
07/14/2023
Earliest Close Date- (Positions will be posted until 5:00 PM ET on this date. Positions remaining posted after this date are still accepting applications but may close at any time.)
07/21/2023
Notice to Applicants
Please make sure that the work history you list on your application is identical to the work history listed on your resume. The application must be filled out completely, do not use the phrase “see resume.”
Special Instructions
Please include as attachments a resume, cover letter, and contact information for at least 3 professional references.
Please also upload a document (Other Document 1) with links to your social media portfolio, writing samples and/or examples of social media work.
Please also upload a document (Other Document 1) with links to your social media portfolio, writing samples and/or examples of social media work.
Position Details
Position Number
00110238
Position Type
SHRA
Position Classification Band Title
Public Communication Specialist
Position Classification Band Level
Journey
Position Classification Salary Range
$31,200 - $83,965
Salary Grade Equivalency
GN10
Alternate Option
If no applicants apply who meet the required competency level and training & experience requirements, then management may consider other applicants. Salary would be determined based on competencies, equity, budget, and market considerations.
Full Time Equivalent (FTE) (1.0 = 40 hours/week)
1.0
Appointment
12 Month Recurring
Mandatory Designation - Adverse Weather
Non Mandatory - Adverse Weather
Mandatory Designation - Emergency Events
Non Mandatory - Emergency Event
Time Limited Position
No
Time-Limited Appointment Length (if applicable)
Is this position partially or fully funded on ARRA stimulus monies?
No
Department Id
081001 - University Communications
AA/EEO
NC State University is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, gender identity, age, sexual orientation, genetic information, status as an individual with a disability, or status as a protected veteran. Individuals with disabilities requiring disability-related accommodations in the application and interview process are welcome to contact 919-515-3148 to speak with a representative at the Office of Institutional Equity and Diversity.
If you have general questions about the application process, you may contact Human Resources at (919) 515-2135 or [email protected].
Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. Degree(s) must be obtained prior to start date in order to meet qualifications and receive credit.
NC State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.
If you have general questions about the application process, you may contact Human Resources at (919) 515-2135 or [email protected].
Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. Degree(s) must be obtained prior to start date in order to meet qualifications and receive credit.
NC State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.
