media specialist Toronto
Job description
POSITION OVERVIEW
Do you care about community health? Are you obsessed with creating user experiences that make an impact? Do you enjoy stopping thumbs and striking up conversation on social media?
We have an exciting opportunity for an individual looking to advance their career as Digital Media Specialist at Michael Garron Hospital Foundation.
Reporting to the Director, Marketing and Communications, the Digital Media Specialist will be part of our marketing and communications team. They will serve as an expert advisor to foundation colleagues on strategic digital communications and marketing activities to engage the community and amplify our case for support. The successful candidate will lead and contribute to the foundation’s growing digital media portfolio and our content management system.
Bringing demonstrated success with digital best practices, they will help advance the foundation’s online presence. Key to this will be developing and producing impactful donor-centric content that inspires generosity.
Join our dynamic team as we support Michael Garron Hospital in meeting the evolving needs of one of Canada’s most diverse communities.
Key responsibilities
Contribute to and implement the digital strategy to amplify our case for support and demonstrate the impact of donations, using the foundation’s website, email campaigns and social media channels
Act as the in-house expert on all things digital and advise the foundation on tactics and best practices to develop its digital presence
Leverage digital properties and activate new strategies to engage existing and potential donors
Collaborate with internal stakeholders across all foundation teams to develop a content calendar for digital and social properties as well as on-site activations, such as the donor wall
Create and publish written and visual content to support marketing initiatives
Support creation, scheduling and implementation of paid digital ads and optimization efforts
Manage the foundation’s website and social media channels, in accordance with brand guidelines and accessibility standards
Customize sub-branded micro-sites and donation pages to drive engagement in support of events and other fundraising
Advise on and implement digital best practices for search engine optimization and search engine marketing
Produce and deploy segmented emails relating to fundraising campaigns and events, adhering with industry requirements such as Canada’s Anti-Spam Legislation and AODA standards
Track, analyze and report on key performance indicators, including website, social media and campaign analytics and conversions, using results to develop recommendations and inform program development and planning
Manage Drupal upgrade and serve as a key contact for developers
Work with external vendors to ensure on-time delivery to stated specifications
Education
College diploma or university degree in digital communications, marketing communications, journalism or equivalent combination of education and experience.
Experience/Qualifications
Three or more years of relevant experience in digital marketing, brand activation or fundraising
Proven success working with digital media, with a strong understanding of website technology, social media and user experience
Demonstrated ability to distil messaging to capture interest online
Knowledge of business development, content marketing, digital promotions and communications (I.e., Google AdWords, social media marketing, email marketing, SEO and SEM)
Current understanding of paid digital media landscape and experience creating, analyzing, reporting on and optimizing paid advertising campaigns on various platforms
Proficiency in data analytics with the ability to implement effective reporting on metrics that highlight trends, measure content performance and inform content development
Proficient in content management systems, such as Drupal
Working knowledge of HTML and CSS
Proficiency working with standard Office software in a Windows environment (I.e., Word, Excel, PowerPoint, Outlook, etc.)
Strong working knowledge of Canva
Experience using Adobe Creative Suite and working with brand guidelines
Familiarity with photography and basic video editing
Graphic design experience is an asset
Knowledge of Blackbaud Online Express and Constant Contact email platforms is an asset
A highly motivated individual who is comfortable taking initiative and accustomed to delivering high-quality content and materials in a high-pressure, deadline-driven workplace
Excellent organizational, project management, communications (verbal/written), interpersonal and creative problem-solving skills
Exceptional judgement that can be relied upon for sound strategic guidance, advice and counsel
Strong attention to detail and proofreading skills to ensure clean and engaging content
Previous experience in fundraising or a not-for-profit environment preferred
Good performance and attendance record required
All employees of Michael Garron Hospital (MGH), a division of Toronto East Health Network (TEHN) [formerly Toronto East General Hospital (TEGH)] agree to work within the legislated practices of the Occupational Health and Safety Act of Ontario
All employees of MGH are responsible to contribute to a transparent culture of patient and staff safety by adhering to and abiding by patient and staff safety policies and procedures set by MGH
About Michael Garron Hospital Foundation
Michael Garron Hospital Foundation engages our community and inspires investment in support of our hospital to make a lasting impact on the health and well-being of everyone in East Toronto. With our colleagues, hospital partners, volunteers, donors and the community we serve, we continually work to:
Channel our passion and pride to achieve excellence in everything we undertake
Set a high standard for ourselves and for our team
Be passionate champions of Michael Garron Hospital and philanthropy
Foster a respectful team environment that is committed to diversity and inclusion
Embrace our mission each and every day
We value collaboration, innovation, integrity and respect.
Vaccines (COVID-19 and others) are a requirement of the job unless you have an exemption pursuant to the Ontario Human Rights Code.
Michael Garron Hospital fosters an inclusive and diverse work environment. We are committed to providing accommodations for applicants upon request at any stage of the recruitment process. Should you require an accommodation, please let us know how we can work with you to meet your needs.
Compensation
Our target salary range is $65,000 to 78,000 annually.
Qualified applicants are invited to submit their resume and cover letter to [email protected] by June 30, 2023. We will be reviewing packages as they are received, therefore early applications are encouraged. We thank all applicants and advise that only those selected for an interview will be contacted.
About Michael Garron Hospital
CEO: Sarah Downey
Revenue: $100 to $500 million (USD)
Size: 1001 to 5000 Employees
Type: Hospital
Website: www.tegh.on.ca
Year Founded: 1929
