Job description

Paid Media Specialist (Bristol, hybrid)

About the company

D2E Recruitment has partnered with an exciting micro-mobility company that provides electric scooter and bike sharing services to cities and universities in the UK!

Founded in 2019, the company has quickly expanded its operations in the country, offering sustainable and efficient transportation solutions to help reduce traffic congestion and air pollution.

The micro mobility industry in the UK has seen rapid growth in recent years, with the government supporting the use of electric scooters and e-bikes as part of its strategy to reduce carbon emissions and improve air quality. This market in the UK is expected to reach £1.4 billion by 2025, driven by the increasing demand for sustainable and flexible transportation options.

Our client’s mission is to make UK cities more accessible and sustainable by providing clean and efficient transportation options. With a focus on safety, innovation, and customer satisfaction, they are well-positioned to become a major player in this rapidly growing industry.

What’s in it for you?

• A base salary between £28,000 and £32,000
• Flexibility on working hours and home working
• Company pension scheme
• Opportunities for personal growth & development
• Employee discount on e-scooters & e-bikes
• Unlimited Holiday

Our client is looking for someone who:

• Has at least 2 years of experience in paid media
• Is an expert in Google Ads, Meta, and Microsoft Ads
• Has strong problem-solving and analytical skills with the ability to make data-driven decisions
• Has the ability to manage their own workload and expectations
• Is comfortable reading and interpreting data and using it to support hypotheses and prioritisation
• Is able to work in a team or alone and effectively collaborate to achieve common goals
• Has the ability to self-manage competing workloads & effectively prioritise
• Has a passion for the digital marketing industry and its best practices
• Thrives in a fast start-up environment
• Has the courage to fail, analyse and improve
• Makes decisions based on data & first principles
• Is looking to learn & develop themselves
• Has the ability to both bring and execute new ideas

A few pluses:

• A solid knowledge of Google Analytics (UA & GA4), and Google Tag Manager is desirable
• Experience working in e-commerce & Shopify is a plus but not essential

About the role

Our client is looking for a Paid Media Specialist to join their growing marketing team! You’ll need to be a strategic and creative thinker with a passion for building and delivering innovative and impactful paid marketing campaigns. You’ll get to work across all their digital channels, but your main focus will be Paid Search and Paid Social.

On your day to day, you will:

• Own and execute their Paid Search and Paid Social campaigns as part of their overall Digital Acquisition & Conversion Strategy
• Work with the Head of Marketing to deliver Brand Campaigns that are joined up and on-point for their target audiences
• Conducting keyword research, creating ad groups and campaigns, and writing compelling ad copy
• Monitoring and analysing campaign performance, making data-driven optimisations to improve results
• Collaborating with the cross-functional team, including, content and web development, to ensure seamless implementation of campaigns.
• Effectively present the data back with the team with actionable insights
• Share successes, failures and opportunities
• Attend and influence marketing strategy meetings

Job Types: Full-time, Permanent

Salary: £28,000.00-£32,000.00 per year

Benefits:

• Company pension
• Employee discount
• Flexitime
• Work from home

Schedule:

• Flexitime
• Monday to Friday

Ability to commute/relocate:

• Bristol: reliably commute or plan to relocate before starting work (required)

Experience:

• Marketing: 2 years (preferred)

Work authorisation:

• United Kingdom (required)

Work Location: In person