media specialist New York, NY
Job description
dentsu X is an integrated agency network combining best-in-class communication and media planning services, content creation, technology, data and behavioral insights. dentsu X helps brands defy convention through integrated and personalized marketing solutions to cut through the noise of a saturated media market and meet changing consumer demands. The Dentsu X team is a network of more than 3,500 experts across 52 markets.
The Associate, Media Tech & Ad Operations, assists in the preparation, implementation, and management of digital media campaigns, including project timelines, gathering of assets, traffic instructions and creation of ad serving tags.
This position is important in the daily running of the Media Technology department and designated accounts. While advanced Media Technology thinking is not expected, the successful Associate shows the initiative to participate in advanced projects. The Associate, Media Tech & Ad Ops position is training-intensive.
At the end of the tenure, you will understand the systems and tasks involved in campaign implementation and execution, understand the digital media planning and buying process, and help identify new tools to allow Dentsu to work as an organization.
Main Responsibilities include:
Campaign Support:
- Support the campaign implementation process from beginning to end by:
o work with internal and external partners to ensure all appropriate materials are received and distributed correctly
o Schedule placements, ads and creatives throughout the life cycle of the campaigns
o Implement required tagging/pixels for surveys, audience measurements, verification, and other tracking components for vendors such as Adobe, Salesforce/Krux, Kantar, IAS, DoubleVerify, Moat and others.
- Proficient in Microsoft Excel, Third-party Ad Servers (Google Campaign Manager, Sizmek) and rich media technology
- Enforce taxonomy for each trafficking/reporting platform and ensure all are tracking as expected
- Work with internal and external partners to resolve reporting and billing discrepancies
- Coordinate and meet all deliverables promptly
Client & Internal Relationships:
- Work with media, creative and analytics teams at the onset of a campaign to identify and implement all creative and technical requirements
- Manage relationships with external vendors (such as rich media companies, media publishers, research firms, and others.)
- Engages with all work-related contacts
- Recognize recurrent or potential problems, and know when to escalate and propose solutions
- Attends all status meetings
Strategic Thinking & Leadership:
- Show the ability to apply insights over time
- Takes clear ownership of assigned tasks
Communication Skills:
- Express oneself concisely in written and oral communications
- Write in a clear, compelling and concise manner
- Organize ideas and information logically and sequentially
Bachelor’s Degree (preferred)- 1-2 years’ experience
- Knowledge of third-party Adservers (GCM/Sizmek) & other Ad Technologies (Brand Safety, DCO, etc.)
- Experience in MS Excel, MS Word, MS PowerPoint
- Strong written and verbal communication, analytical and organizational skills
- Effective time management skills
- Ability to work collaboratively
- Strong analytical skills
Additional Information
The anticipated salary range for this position is $45,000. Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit https://dentsubenefitsplus.com/
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About dentsu
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com.
We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.
