media producer Toronto
Job description
Your role
Are you an analytical, data-driven thinker with a deep understanding of social media for Gen Z? Join our creative Street Cents team at CBC and be a part of something special.
We're looking for a talented Social Media Producer to cover a four-month, full-time contract during a parental leave absence. As part of our team, you'll support the creation of daily short-form videos on platforms like TikTok, YouTube Shorts, IG Reels, and Snapchat.
Street Cents focuses on sharing engaging and relatable financial literacy and consumer stories for teens. Our brand is driven by facts and journalism, free from marketing or sponsorships.
As our Social Media Producer, you'll have the opportunity to showcase your strategic thinking and creativity. We value expertise and foster collaboration with a passionate team of professionals dedicated to creating audience-first content.
Your daily responsibilities will include:
Analyzing and monitoring metrics to identify trends and themes for brand growth.
Applying best SEO practices to optimize content discoverability on social platforms.
Maximizing reach and engagement through content posting, special projects and online community building.
Tracking and reporting progress towards success metrics.
Suggesting and executing adjustments to achieve goals.
Moderating comments and responding to messages in a clear brand voice.
Utilizing Premiere Pro for video editing and repurposing content across platforms.
Throughout the week, you'll also collaborate to:
Support content creators with in-field iPhone shooting and simple studio production.
Engage with the community to build positive relationships with our audience.
Build weekly content calendars and schedule posts on social media platforms.
Pitch unique and actionable content ideas to empower teenagers in making smart financial decisions.
We are looking for a candidate with the following:
Minimum three years of experience managing social media brands, including TikTok and YouTube.
In-depth knowledge of Gen Z social trends and understanding of teen preferences on various platforms.
Demonstrated ability to optimize content for maximum reach, engagement, and discoverability.
Proficiency in using analytics tools to monitor performance and make data-driven decisions.
Strong skills in smartphone filming techniques, including vertical video and audio recording, and aptitude for enhancing content through technical improvements in filming, editing, and production to elevate visuals and formats.
Experience with video editing software (Premiere Pro/Adobe Suite) and content repurposing.
Excellent communication skills to collaborate with content creators and teams.
Ability to thrive in a fast-paced, ever-evolving digital environment.
We are a mission-driven team dedicated to helping teens learn how to earn, spend, and save smarter. We offer a hybrid work system with one day a week at our CBC office in downtown Toronto. You may also be required to use filming facilities on other days.
Despite the short-term nature of the contract, we can help you explore career paths within CBC and connect you with relevant contacts.
About CBC/Radio-Canada
CEO: Catherine Tait
Revenue: Unknown / Non-Applicable
Size: 5001 to 10000 Employees
Type: Government
Website: cbc.radio-canada.ca
Year Founded: 1936
