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Paid Media Manager

Hammersmith, London- Hybrid working available

Contract: Full time (5 days a week, Mon-Fri, 9:00am-5:30pm)
Salary: Competitive, plus a generous annual bonus
Hybrid working: This role is office based with some flexibility to work from home up to 2 days a week.

Our expanding group of award-winning brands has been established for over 30 years and consists of multiple e-commerce platforms. Our vision is to provide the best service to customers during key events in their life. We believe that their shopping experience as they navigate those big, once in a lifetime milestones, should be exciting, positive and special and we help them make memories.

We started as the home of wedding gift lists - but now The Cambium Group encompasses so much more, supporting customers through life’s milestones every step of the way. Through our flagship brands The Wedding Shop, The Wedding Present Company and Prezola, we help engaged couples build their dream gift lists with an obsessive focus on gold star customer service at every touch point: from our luxury showrooms to our cutting edge tech platforms. Powered up by our long-term investors Phoenix Asset Management, and with a focus on innovation and digital marketing, we’ve now applied these values to new markets too, bringing one of the UK’s leading wedding planning platforms, Rock My Wedding, to the group, along with lifestyle shopping destination The Homeware Outlet. Our newest venture, LittleList, is set to revolutionise the baby gifting market in 2023.

A key ingredient of our success is our close-knit and fun company culture: we’re extremely proud of the 170 (and counting!) talented Cambium team-mates. With family very much at the heart of how our brands function, it’s important that our team feels like one too.

We are looking for a dynamic Paid Media Manager with a proven background in Digital Marketing to work closely with our Group Marketing Manager, Digital Marketing specialist and CCO. In this role you will predominantly focus on the two wedding gift list brands Prezola and The Wedding Shop and offer additional support on LittleList, Rock My Wedding, and The Homeware Outlet.

In this role, you will be responsible for developing and implementing digital marketing strategies that drive traffic, engagement, registrations and gifts added to list. You will work closely with our wider marketing teams to understand our business needs and develop campaigns that align with our goals.

Responsibilities:

• This role will support the strategy and lead the execution of our group's acquisition strategy across our main two channels within paid search and paid social, bringing best-in-class principles and practices.
• Develop and implement digital marketing strategies across multiple channels, Meta, Google, Microsoft and other digital platforms.
• Analyse and report on campaign performance, using data to inform future marketing strategies.
• Stay up-to-date with the latest digital marketing trends and technologies, and proactively suggest new ideas to improve our marketing efforts.
• Deliver internal company communications, sharing relevant content and updates with the wider team and business.
• You’ll build, manage, analyse and optimise our acquisition campaigns across predominantly but not limited to Meta, Google and Microsoft.
• This is a hands-on role and you will take ownership of the management within the respective ad platforms.
• Your role will include responsibility for all granular aspects of performance marketing including bid management, keyword maintenance, ad copy, creative optimisation, landing page development, campaign structure evolution and audience generation.
• Working with our data manager, you’ll scope and build audience segments to test, scale and optimize our customer targeting.
• Alongside the Marketing Manager and Digital Marketing Specialist, you’ll implement and test new acquisition channels, taking a data-driven approach to evaluating performance.
• You’ll have a clear understanding of user journey and AB testing, in order to evaluate and optimize each touch point of the customer journey to maximise conversion rates and drive performance marketing.
• You’ll support our Marketing Manager on the budgeting, planning and execution of all paid acquisition marketing activities
• You’ll deliver continued acquisition growth across our key markets, while optimising towards value through the marketing and customer journey funnels.
• Working closely with our Analytics team, you’ll maintain and build on the data that we capture and that our tracking systems report accurately.
• You’ll understand and monitor all acquisition marketing KPIs through dashboards and reports, identifying areas of opportunity and diagnosing issues quickly and taking swift action to fix them.
• You’ll support the generation of presentations in order to communicate the performance of our paid acquisition marketing across the business.
• You’ll collaborate with the wider marketing team to deliver cross-channel campaigns.
• Although this role is analytical, creative flair is also essential - you will need to be comfortable updating creative assets using the templates provided

Requirements

• Previous experience in a digital marketing role
• Experience managing multiple accounts
• Strong knowledge and experience in managing paid media
• Knowledge and experience with Google Ads and Meta Ads
• The ability to analyse campaign performance for better ROI
• Excellent communicator, confident in presenting strategies, data analysis and recommendations
• Ability to ensure budget monitoring and performance is met
• A minimum of 3 years experience working in a similar role for an agency or brand
• Creativity flair and the ability to learn creative tools such as Canva/Photoshop - although this is not a huge part of the role there will be times when you will need to be able to do this to be able to update assets quickly and efficiently
• A test-and-learn attitude is a must
• Results-focused – and analytical-minded
• Commercially minded and strong work ethic
• Ability to communicate with dev and product teams
• Technical ability to set up campaigns from start to finish

Benefits

• 23 days paid holiday per year (plus Bank Holidays) – entitlement will increase every year after 2 years of service.
• Annual Bonus Scheme
• Cycle2Work
• Discount Scheme (over 500 Brands) – brands include The White Company, LSA, Nkuku, Le Creuset, Oka, Denby, Garden Trading Company, Neom, Emma Bridgewater, Weber, Soho Home, Blush & Blue and more (discounts of up to 75% off RRP for selected brands).
• Discounted Private Healthcare
• A beautiful, dog friendly office with a brilliant team, regular socials and flexible working options.