Marketing Specialist

Marketing Specialist London, England

Full Time London, England 50000 - 55475 GBP ANNUAL Today
Job description

Campaign Specialist (Marketing)

Location: London Speechmark + Hybrid
Salary: Excellent basic salary plus bonus and Vodafone benefits
Hours: Full time/Part Time

  • Hybrid

At Vodafone UK we believe that through collaboration and connection we can achieve great things. Our blended working approach allows our people to work both in the office and at home, providing the flexibility and resources you need to succeed in your role. Our “Office in a Box” home working kit will provide you with everything you need, no matter where you are.

Be a part of Vodafone UK Consumer team where creating and developing products, services and propositions is at the forefront. From the way we interact with our customers, to how we communicate in our campaigns and create data-driven propositions, this is where some of our best ideas are brought to life.

Now is an exciting time to join the PAYM In-life team to lead the delivery of world-class communications to Vodafone customers. With the upcoming NPI and 3 peaks period (Apple NPI, Black Friday, Xmas and Winter Sale) you will have the opportunity to drive commercially benefitting and highly engaging innovative campaigns through building a strong communications plan in line the PAYM Cross sell roadmap.

You will develop and champion digital channels for Adcons (additional connections) which would also include developing and delivering a test and learn plan for BAU and 3 peaks. You will ensure all communications are relevant, help drive commercial goals and build a broad and deep relationship with our customers.

What you’ll do

  • Production and execution of Adcons marketing messages across various digital channels (push notification, SMS, MMS, and e-mail). Some communications will be written and produced in-house, other activity will be briefed and managed through CVM agencies.
  • Brief external creative agencies and internal resources to manage the campaign production process. Write engaging and informative agency briefs that clearly communicate the activity taking place and the desired customer response/take-out. Assess and manage the creative output of our CVM marketing agency. Have a clear opinion on the quality of the proposed work providing clear and structured feedback when required.
  • Ensure all marketing activity reflects our brand strategy and tone of voice and that all communications are legally compliant and drive a positive response (careful management of call to action and message impact essential with clear focus on driving digital behaviours). Ensure aligment of creative and copy across all relevant touch points: My Vodafone app, email, SMS, MMS and any new innovative channel.
  • Track and report on the impact of all communications making clear recommendations on how we can further improve. Drive a culture of continuous improvement and message optimisation. Test & learn executions and use finding to make clear recommendations and deliver appropriate change.
  • Work directly with Adcon commercial team and the Brand team to ensure campaigns support key business objectives.

Who you are

  • Strong stakeholder management skills with a natural ability to remain calm and confident when dealing with colleagues across the company (or within the wider agency landscape)
  • Multitasking skills are an important competency in this area since you will manage a number of campaigns at any one time. Strong project management skills are required in order to ensure CVM campaigns are delivered on time and to budget.
  • Confident assessing creative work and voicing an opinion. Confident and accurate copywriter capable of consistently delivering communications that are on-brand and reflect our tone of voice. Strong marketeer confident assessing creative work and voicing an opinion.
  • A customer focused approach is very important within this role. You are responsible for producing communications that inform, engage the customer and drive commercials.. Champion the importance of a great customer experience and challenge any requests or processes that fail to deliver this. Drive a culture of continuous improvement and innovation.

Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about Inclusion for All and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to apply as you may be the right candidate for this role or another role, and our recruitment team can help you see how your skills fit in.

What we offer

We believe that taking care of our employees is the key to their success. That is why we offer an excellent remuneration and bonus package with up to 28 days holiday entitlement, in addition to bank holidays and paid leave for charity projects. We offer an extensive benefits package that can be tailored to suit you and your family, including employee discounts, retail vouchers, pension plan and share schemes. We take pride in our commitment to supporting you at every stage of your career by providing top of the range learning and development tools, market leading parental leave policies and an innovative Reconnect programme for people who have taken a career break.

Together we can

Vodafone UK are regulated by the Financial Conduct Authority and all offers of employment for this role are subject to background checks, including criminal (DBS) and financial checks to meet the regulators standards.

If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, a sign language interpreter, or assistive technology, please refer to the Accessibility section of our Careers website ( for guidance.


Together we can

Marketing Specialist
Newbury, United Kingdom
Margherita della Valle
$10+ billion (USD)
10000+ Employees
Company - Public
Telecommunications Services
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