Marketing & PR Lead - Explora Journeys London, England
Job description
Explora Journeys is a vibrant, cosmopolitan, European luxury brand, imagined in the heart of Swiss hospitality in Geneva. Leveraging our parent company MSC Group's hundreds of years of maritime expertise, our fleet of six luxury ships (currently in the pipeline) are being built and designed in a totally different and unique way that will transform and redefine the cruise experience, creating a category of its own, appealing to the next generation of luxury travellers. An exciting opportunity exists for a talented Marketing & PR Professional to join our newly created luxury travel brand Explora Journeys and to lead the delivery and executions of omni-channel marketing & PR activities in the UK and Ireland, based in our offices in England.
Requirements and skills include;
Minimum of 10 years’ experience in a similar Marketing\/Brand\/PR Role preferably in the Luxury or Luxury Hospitality\/Travel Industry
Knowledge of the codes of luxury and bring an extensive media network within the luxury and preferably the travel industry (as well as previous media training)
Proven track record of organizing luxury events
Can lead the execution and amplification of omni channels marketing & PR campaigns
Can set yourself apart through your personal accountability to deliver with excellence.
Be structured, well organized and know how to navigate in a matrix organisation
The ability to travel up to 20% of the time mostly nationally occasionally internationally.
PR:
- Responsible for developing the annual communications strategy and execution, with a special focus on increasing end consumer awareness.
- Organize key industry or brand events (virtual and\/or live) within the local market
- Help identify, select and manage the relevant agency partners
- Identify and negotiate contracts with local brand ambassadors in line with the global team
- Hold key relationships to trade and lifestyle media in the local market
- Propose local partnership ideas to drive brand awareness and value
- Work on local adaptation of PR & Communications Tool Kits incl. all materials within given deadlines (press releases, press kits, quotes, talking points, presentation, scripts and picture\/video materials) and prepare & create PR tool kits for local activations\/projects
- Manage the media reporting for Explora Journeys and competitor brands
- Lead the delivery, adaptations and amplification of corporate marketing campaigns
- Coordinate the adaptation and delivery of key B2C and B2B2C assets across the region
- Be the local guardian of the brand equity and ensure perfect brand executions across all channels
- Be the point of reference for the global marketing team and proactively provide feedback to ensure future materials are fit for purpose in UK&I
- Ensure gathering of consumer insights, benchmark analysis and trends to be shared with global marketing team on regular base
- Own the Marketing& Communications budget, including agency\/vendor management
Right to live and work in the UKPart of the MSC Group, MSC Cruises is the market leader in the Mediterranean, South Africa and South America, and sails year-round in the Mediterranean and the Caribbean. Its seasonal itineraries cover northern Europe, the Atlantic Ocean, South America, southern Africa, and the Persian/Arabian Gulf. MSC Cruises was born in the Mediterranean, and draws inspiration from this heritage to create a unique experience for holidaymakers worldwide. As a result of a euro 6.5 billions investment programme launched in 2003, MSC Cruises' fleet comprises 13 state-of-the-art cruise ships belonging to four different classes: Lirica, Musica, Fantasia and Meraviglia. The fleet's average age is 7 years, the youngest in the industry. In 2014, MSC Cruises launched a euro 9 billion, 10 year investment plan to support the second phase of its growth through the order of up to 11 next generation mega cruise ships. As a result, MSC Cruises' fleet will double by 2026, while the passenger capacity will triple to reach five million passengers per year. MSC Cruises is the first cruise company to develop an investment plan of this length and magnitude. MSC Cruises feels a deep responsibility for the environments in which it operates, and was the first company ever to earn the Bureau Veritas 7 Golden Pearls for superior management and environmental stewardship. In 2009, MSC Cruises began an enduring partnership with UNICEF to support various programmes assisting children worldwide.
