Marketing Operations Manager – Kings Cross, London London, England
Universal Music Group
Full Time
London, England
35000 - 80000 GBP ANNUAL Today
Job description
Music is Universal
It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.
It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.
Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy, or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD, and other forms of neurocognitive variation.
We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards, including alternatives to the online form or to disclose a neurocognitive condition, please email [email protected].
The A Side: A Day in The Life
UMUK value e-Commerce as a key foundational channel to connect artists and fans. This is a newly created role that will be pivotal in helping to shape and deliver our future facing eComm Marketing growth strategy.
We are seeking a highly creative, analytical and results-oriented eComm marketing operations manager to support on key marketing and UI initiatives across our artist stores. The role will lead and support on social commerce, SEO, and analytics / performance and the role would suit an assured self-starter who is adept at working autonomously. From heading up and delivering our social commerce plan, to managing project tools that deliver engagement and growth across our eComm business via our ecommerce stack, the successful candidate will work cross functionally across closely with label marketing teams and the wider ecommerce team.
A successful candidate will have strong Shopify and social commerce experience, be a creative problem-solver with strong analytical skills, with the ability to work on multiple projects simultaneously, while managing competing deadlines. They will have the ability to work independently under time constraints to deliver results.
The B Side: Skills & Experience
Role and Responsibilities
The Marketing Operations Manager is responsible for:
- Implement & manage social commerce within each Shopify instance. Defining opportunities per artist & working closely with the labels to run an effective strategy for each live channel alongside our inhouse agency.
- Build a center of excellence for Social Commerce + onsite SEO & share best practices across the group.
- Implementation & ongoing management of onsite SEO across the new Shopify 2 stack.
- Being a lead with labels – the face of social commerce & UI for the Central team.
- Collaborate with our Digital Marketing Manager on opportunities for paid campaigns & keyword research for our owned & operated sites.
- Analyse and communicate marketing performance, using analytical insights to create actionable strategies to support customer growth and engagement.
- Building out analytics across the business to ensure we delights fans and artists alike, working with our Business Analyst to share learnings across the group on evergreen opportunities & more.
- Work with technology and cross-organization partner teams to identify and scope new capabilities needed to support and accelerate marketing programs to drive trial, engagement, and retention, ensuring we can optimize CX and create scalable solutions.
- Work with Head of Site Experience & Head of Demand on best practice UI using our AB Testing toolkit.
- Research & outline further opportunities for A/B testing for our artist, retail & evergreen sites.
- Project manage the day-to-day activities & future projects on our PM tool Monday.com with the Central team + Labels.
Qualifications and experience
- BSc or BA in Marketing
- 3 years Shopify experience
- 3 years’ experience in managing marketing campaigns performance across paid digital marketing such as Social, Programmatic, SEO and reporting back to business leadership
- E-commerce experience with a background in managing D2C sales & channel partnerships
- Experience using: Business Manager [Meta], Google [GA, GMC, Ads & YouTube] & TikTok
- Strong analytical skills, experience with large data sets and interpreting data analysis (quantitative and qualitative data) into meaningful strategy
- Experience of implementing social commerce strategies, from an advertising and operation perspective
- Experience with AB testing
- PM tools – Preferably Monday.com
- Experience working in cross-functional teams to drive projects to completion
- Exceptional interpersonal skills and client facing/consulting skills
- Strong critical thinking and problem-solving skills
- Excellent written and verbal communication and facilitation skills with an ability to understand data and be able apply this to marketing strategy
- Music or entertainment experience is a plus
Just So You Know…
The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive, and exhaustive statement.
Job Category:
Universal Music Group
www.universalmusic.fr
Paris, France
Pascal NEGRE
$100 to $500 million (USD)
501 to 1000 Employees
Company - Private
Audio/Visual
1997
