Marketing Operations Manager London, England
Job description
Job Description
About Us:
Kerv Group is a next-generation ‘customer-first, digital and cloud-first’ provider, created to help customers achieve successful business outcomes in a new digital era. We have undergone an exciting period of transformation and growth following the merger of six highly successful organisations. This is an exhilarating time to join the marketing team, as we continue to build our brand, grow our digital capability, and scale up the Kerv marketing efforts.
About the role:
Your part to play:
- Reporting to the Chief Marketing Officer, you will lead the Kerv marketing operations effort as part of the Kerv central marketing team.
Role Purpose:
- The Kerv Marketing Operations Manager will support the CMO in designing and implementing a Marketing Operations function and will be responsible for the execution of all Marketing Operations activities.
- Building Mops Function: To support the CMO in designing and implementing a brand-new marketing operations function at Kerv – part establishment and part delivery. To be the owner and go to central point of coordination for how Kerv runs and develops marketing ops.
- Reporting: To provide visibility of all marketing activity through the generation of dashboards and reports – both practice led campaign activity and rolled up view of lead, pipeline, top opportunities, closed won/lost, ROI
- Goal Setting: develop measurement plans which contain benchmarks and goals for each upcoming program or campaign.
- Tech Stack: To evaluate the current tech stack and assess if fit purpose, to work with the central marketing team to build a roadmap for the future stack requirements
- Best Practice: To work hand in hand with the practice leads on any marketing activity to demonstrate best practice – e.g., campaign activity, creation of lead scoring models and other requirements, identify training gaps and address, support successful adoption
- Practice Support: Supporting the practice marketing leads and digital marketing manager on best practice, campaign support
- Change Requests: To own change requests for the Marketing for Dynamics tool, supporting central and practice leads with their requirements and owning the requests though the change process
- Process Management: identify, design, and document scalable processes that enable the marketing team to be more effective in their daily work and drive alignment
- Data Management: Design, document and implement a data best practice approach for Kerv which underpins all marketing activity (existing client data, prospect data and campaign data, clarity of ownership rules of engagement). Structure responsibility around data permissions/consents. Ensure visibility and accuracy of customer and prospect data in the CRM/automation platform. Ensure data is syncing seamlessly in the Dynamics for accurate and up-to-date attribution, lead management, and reporting.
Success in the role:
- You will be a key part of the Kerv central marketing team. You will be a central point of contact for operational success of the Kerv practices. Enthusiasm, collaboration, and willingness to drive change and adopt new ideas will be critical.
All about You:
- Bachelor’s Degree preferred
- B2B tech marketing experience with admin experience in Dynamics.
- Strong analytical skills, able to draw insights and intelligence from marketing data.
- Ability to understand, assess, and implement lead scoring, lead nurturing, segmentation, personalisation, and other lead/customer management practices.
- A good understanding of database structure, data hygiene, analytics, and attribution.
- Demonstrated experience owning and running the governance of a marketing automation platform.
- Ability to manage multiple projects at the same time in a fast-paced environment.
- Technically capable, excellent communicator, and a desire to improve processes.
- Working knowledge of GDPR regulations.
At Kerv, we’re building something special and we’re building it to last. We want everybody to feel valued, included and love working together. With an uncompromising pursuit of amazing employee experience, we always strive to do the right thing. We believe and will relentlessly promote and support the power of diversity, equality and belonging, through collaboration and creating exceptional solutions together.
Job Types: Full-time, Permanent
Benefits:
- Company events
- Company pension
- Cycle to work scheme
- Gym membership
- Life insurance
- Private medical insurance
- Referral programme
- Wellness programme
Schedule:
- Monday to Friday
Ability to commute/relocate:
- London, Greater London: reliably commute or plan to relocate before starting work (required)
Education:
- Bachelor's (preferred)
Experience:
- Digital marketing (preferred)
- Marketing (preferred)
Work Location: In person
