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Fixed term contract (FTE 1.0) with a projected end date of 30 June 2024 (Covering maternity leave).

We’re looking for a self-motivated, marketing all-rounder to join our ambitious department as Marketing Officer.

Working as a key member of the Marketing and Student Recruitment team, you’ll work closely with colleagues across a wide variety of programmes and projects, supporting the University’s recruitment and marketing objectives. You’ll proactively contribute to and shape marketing projects, focused on advising young, gifted people about the benefits of studying at Warwick.

You’ll provide marketing support to academic departments, developing and implementing a marketing plan to encourage the recruitment of students to their undergraduate and postgraduate courses.

This fast-paced role often requires you to work independently, but you’ll be part of a very supportive team of fellow marketers who will be on hand to provide advice and support to enable you to achieve your objectives. You’ll also be part of a growing Marketing and Communications department, comprising talented individuals with diverse expertise and experience.

We’re looking for a self-starter who works well with others; establishing effective relationships with colleagues and agencies is crucial to the success of this role. You’ll make decisions based on insight, but have the creative ability to translate data into compelling collateral. Your workload will be varied – no two days will be the same. Being an excellent communicator, you’ll feel at home working with different departments developing content and messaging for recruitment events such as open days.

Having previously worked within a Marketing or Communications team, you will be someone with excellent organisational skills, who comfortably works across multiple projects with a high level of accuracy. Ideally, you’ll have experience in the higher education sector and hold a professional qualification in Marketing or be working towards one.

We will consider applications for employment on a part-time or other flexible working basis, even where a position is advertised as full-time, unless there are operational or other objective reasons why it is not possible to do so.

To find out more or arrange an informal conversation about the role, please email, James Bell, Marketing Manager: [email protected]

Interview Date: 17 April 2023

Job Description

JOB PURPOSE

Working closely with colleagues across a defined portfolio of programmes, projects and departments (both academic and or professional services) to undertake a wide range of marketing and communication activities that support University recruitment marketing and communications objectives to defined audiences. This will include providing a professional marketing delivery service to academic departments for prospective student and current student communications, and other identified audiences, implementing marketing plans and delivering activity to support student recruitment.

DUTIES & RESPONSIBILITIES

1. In collaboration with departments and professional services including marketing, student recruitment and student communications, to develop and implement insight-led marketing plans that support student recruitment and/or student communications. You will contribute to the content of those plans, which would typically include establishing objectives, messaging, understanding of market and audience, understanding the competition, use of appropriate channels (website, brochure, campaign approach) and mechanisms to evaluate and report on effectiveness of plans and campaigns to relevant stakeholders.

2. As part of an integrated content strategy to be responsible for managing the production of marketing and communications content including print materials, photography, videos, blog, and online content. The role will also contribute departmental content to core channels such as the website and to support student recruitment and academic colleagues at online and in person recruitment events where appropriate.

3. Work with the central Marketing (Client) services team to develop content and messaging in support of defined project or departments for delivery through the relevant digital channel, including the use of CRM and annual conversion plans. This will cover developing communication plans and live chat recommendations for recruitment events such as Open Days to developing and implementing a communications plan to support our audiences throughout the student recruitment cycle from enquirer to conversion and enrolment. Following insight-led digital objectives, work closely with web resource to support development of student recruitment marketing web pages for your relevant area. Support with relevant audience insight and provide department key selling points, positioning and develop content to be used on identified web pages.

4. With support from the Market Research and Insight Team develop a comprehensive understanding of audience and competitors and use this to work with departments or portfolios to develop strong messaging and key selling points for programmes of study or area appropriate. Using these outputs, develop a content plan using the identified key selling points and positioning and deliver recommended marketing activities.

5. Work towards a detailed and comprehensive understanding of defined portfolio or academic department key strengths and challenges to accurately represent and positively promote this to prospective students and advocate these to stakeholders in supporting areas.

6. Implement marketing activities/campaigns to support the launch of new programmes and initiatives, ensuring that new programmes are included and integrated into core recruitment/marketing systems along with identified wider recruitment objectives.

7. Any other activities that support the University’s marketing strategy and support
departmental marketing and communications activities in a reactive role.

8. Working in a virtual team across Marketing, Communications and Insight, proactively contributing to and shaping marketing & communications projects and campaigns to support strategic objectives using an assigned budget and motivating and developing cross-functional teams to deliver results.