Marketing Officer Plymouth, England
Job description
Marketing Officer
Reports to: Marketing Manager
Salary: £23,982.40 per annum
Contract: Permanent
Hours: 40 hours per week worked Mon-Fri but with flexibility to cover emergency/out of hours work as necessary
Benefits: 28 days annual leave (inclusive of Bank Holidays); contributory pension scheme & great ticket offers!
Theatre Royal Plymouth is a registered charity, inspiring a lifetime of creativity for audiences, artists and participants throughout Plymouth and the wider region. As the principal home of performing arts in the Southwest, we engage and inspire many communities, creating memorable experiences for people from all backgrounds. TRP do this by creating and presenting a breadth of shows on a range of scales, with their extensive creative engagement programmes, by embracing the vitality of new talent and supporting emerging and established artists, and by collaborating with a range of partners to provide dynamic cultural leadership for the city of Plymouth.
Inclusion and Diversity
We are committed to cultivating a culture of inclusion at TRP with a workforce, participants and audiences that reflect the diversity of the communities we serve.
The collective power of each team member’s life experiences, knowledge, innovation, self-expression, and talent creates the very best environment for us to achieve our ambitions and lead the sector.
In recruiting for our team, we recognise the unique contributions that you can bring in terms of education, opinions, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, colour, religion, disability, sexual orientation, and beliefs.
The Role
The Marketing Officer is responsible for significant elements of Theatre Royal Plymouth’s marketing department.
Principal Responsibilities
- The creation and implementation of successful marketing campaigns rooted in the principles of developing customer loyalty and lifetime value, working precisely to deliver activity on time, to budget and to achieve set targets.
- To use reporting and statistical information to constantly track customer behaviour and the success of marketing campaigns to inform next steps including data from Tessitura, Purple Seven, Prospect 2, Google Analytics and social media metrics.
- To be jointly responsible for the delivery, evaluation and evolution of the digital communications for Theatre Royal Plymouth including website content, social media and email marketing. Whilst looking for opportunities to implement and support new methods of digital marketing as they arise, helping to ensure Theatre Royal Plymouth is at the forefront of digital marketing to maximise audience engagement.
- To work in partnership with teams and colleagues across the organisation to advise, support and deliver activity in pursuit of organisational objectives.
- To work with all colleagues to contribute towards the successful progression of Marketing Department and its aims.
Principal Tasks
- To work cohesively with TRP’s chosen media buyers to plan and implement activity on their allocated marketing campaigns, on time and on budget.
- To work closely with internal departments to maximise engagement for all Theatre Royal Plymouth’s work, and to utilise their contacts to help further audience development initiatives.
- To support audience engagement and development research, helping to identify areas for development and creating initiatives to practically do so.
- To contribute directly to the production of Theatre Royal Plymouth’s print marketing; What’s On Guides, in-house show programmes, direct mailings, free sheets etc. This includes liaising with internal departments and external contacts, proofing and quality control.
- To provide organisational marketing support to all departments in conjunction with other Marketing Officers. Identifying opportunities for growth and working with colleagues to maximise output across departments.
- To be jointly responsible for all print and display materials within and immediately around the venue, including the FOH Digital Screens, so that it is a strategic and sales focused function, and to liaise with other departments that assist in this area. This includes the production and delivery of the external banners, including scheduling and budgeting.
- To be jointly responsible for creating and managing content for our website, ensuring that information for shows, internal departments and core business areas are always relevant and up to date.
- To be responsible for the administration, budget recording and proofing of all adverts and show specific overprinting.
- To work closely with the Head of Insight and Revenue Management to ensure all audience development initiatives fully utilise the Theatre’s CRM system, Tessitura, and to practically act upon research findings when planning campaigns.
- To work closely with the Marketing Manager and other Marketing Officers to ensure all audience development initiatives are successfully integrated with our website and social media platforms.
- To provide regular updates, reports and evaluations for your campaigns using a combination of information from Tessitura, audience research and data mining.
- To provide updates to Management regarding performance statistics related to show sales and audience development achievements.
- To write copy and create images/assets with our in-house designer promoting shows and other projects associated with Theatre Royal Plymouth.
- To send marketing emails using the Theatre’s email client Prospect 2, ensuring that design and function is consistent and that the schedule is up to date and agreed throughout the team.
- To maintain and develop effective and successful relationships with show producers, Theatre Royal Plymouth colleagues and customers.
- Create, maintain and develop relationships with our key suppliers to ensure high-quality representation of shows and events.
- To work closely with Box Office management to maximise the potential for online ticket sales and ancillary products.
- To work with internal departments to ensure their work is always promoted creatively and effectively.
- To represent Theatre Royal Plymouth and contribute towards audience development initiatives and objectives.
- To keep fully up to date with both current and emerging audience development initiatives and to proactively suggest areas for potential growth working with key funding partners.
- Be a champion of the Theatre's brand, its values and its functional uses and ensure consistency across all marketing channels, including digital.
- To help coordinate efficient responses to external enquiries as/when required.
- To work alongside all members of the Marketing Department on wider projects where appropriate.
- To keep accurate records of expenditure and to work within agreed budgets and deadlines using the Theatre’s finance management system, Focal Point.
- To ensure print levels are maintained. This may involve lifting boxes of print weighing up to 20kg and climbing ladders.
- Book mailings into the distribution house and set up orders with them.
- To attend productions and events pertinent to your job role, often outside of standard office hours.
- To manage, along with other members of the team, the marketing storage area making sure all storage, archiving and recycling is maintained and accessible at all times.
- To undertake any additional marketing activities as required.
How to Apply
Please upload your most recent CV and covering letter combined in response to the full role specification below. Alternatively, we are happy to accept a TRP application form.
Closing date for applications: Monday 1 October at 23:59
Interview Date: We will be interviewing on a rolling basis
We’re here to talk! We’re available to speak to you before you make your application so, if you’re not quite sure if your skills match the role, want to talk about how flexible working could support you, or just check any of the details in this document, please do email us on [email protected] with subject line ‘Marketing Officer’ to arrange a chat.
Person specification
We are committed to our core values of quality, diversity, creativity and collaboration. Everyone who works here, no matter what their function in the team, is expected to deliver their job and work with colleagues bearing these values in mind.
In addition, for this role, we hope to find someone with the following attributes:
Quality:
Taking pride in achieving excellence. We take responsibility for and pride in what we do, recognising each other’s good work. We set consistently high expectations and ensure that everyone has the skills to achieve excellence.
Collaboration:
Valuing each other in the way we work, communicate and spend time together: We communicate regularly with each other, listening and understanding people’s needs. We value and respect the relationships we have with colleagues and partners and we celebrate shared successes.
- A qualification relevant to the post (Marketing Officer) and a minimum of 1 years’ experience in a similar role OR equivalent experience which demonstrates knowledge of creating engaging campaigns
- Experience of developing results focussed content ideas in response to audience insight
- Strong understanding of digital trends and the social media landscape
- Experience of content management
- A demonstratable understanding of developing and implementing media and content to support and deliver campaign objectives
- Excellent verbal and written communication skills, including the ability to adapt to different audiences, channels, and purposes
- Ability to work accurately and effectively under pressure
- A high standard of office IT competence and standard creative software and kit
- Proven ability to develop and maintain positive working relationships with internal teams, and external partners
- Ability to generate a stream of creative ideas collaboratively with wider departments
- Able to use their own initiative and work as part of a team
- The ability to interact confidently with a wide variety of individuals both in person or digitally (producers, company managers, cast & crew, senior managers, agency clients)
- Flexible working approach, willing and able to support the needs of the organisation Ability to work accurately and effectively under pressure
Creativity:
Being imaginative in everything we do: We use our knowledge, experience and judgement to explore doing things differently. We aim to empower everyone in the organisation to adopt a flexible, open-minded and imaginative approach.
Diversity:
Embracing the diversity among our people and community: We embrace and value difference and individuality treating everyone as equally important. Together we are stronger and more effective.
- A creative storyteller
- Experience of developing marketing campaigns that change and adapt based on the audience/genre/budget
- Can contribute to the development and implementation of communication strategies and campaigns
- Ability to spot opportunities to tell stories in creative ways
- Good problem-solving skills
- Able to prioritise campaign objectives in a fast-paced environment and deliver activity to schedule.
- Able to work with a wide variety of colleagues from senior staff to casual employees
- Able to consider the needs of a variety of audiences, and adapt approach accordingly
- Culturally aware and able to act with empathy, tact and diplomacy.
