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We are ranked in the world’s top 350 institutions in the 2022 Times Higher Education World University Rankings, and we are a global university transforming lives through innovative, inclusive and entrepreneurial education and research. Our research institutes and four faculties bridge scientific, technical and creative fields. We deliver impactful research which tackles pressing issues and makes a real difference to our communities. Our academic excellence has been recognised by the UK’s Higher Education funding bodies, with 16 of our research areas assessed as world-leading. In 2021, we were awarded the Queen’s Anniversary Prize for our world-leading music therapy work.

This is a fantastic opportunity to join the marketing team for ARU Peterborough, the UK’s newest university which opened in September 2022.

We’re looking to recruit an outstanding marketing professional with the skills and know how to raise ARU Peterborough’s profile amongst prospective students in the city and region and to deliver on the marketing strategy. You will have the skills and experience to be able to deliver compelling marketing messages and brand interactions that attract prospects to our range of undergraduate and postgraduate courses and Degree Apprenticeships.

Reporting to the Marketing and Recruitment Manager, and working closely as a team, the role of Marketing Officer (Conversion) focuses on activity to convert leads and enquiries to applicants; thereafter convert those applicants to acceptances and then to enrolments, as well as undergraduate to postgraduate progression and student retention activity. You will work side-by-side with the Marketing Officer (Acquisition) and Event Officer, ensuring the delivery of a seamless brand experience and compelling narrative. This role includes working closely with our academics, leadership, CRM and Social Media teams to deliver impactful nurturing campaigns, producing content and collateral for a range of channels and platforms, and coordinating student ambassador generated content.

You will have a passion for marketing and be committed to delivering stand out conversion activity to ensure robust recruitment to the university’s exciting range of courses. This is a key role for the university, and you will be at the heart of implementing the ARU Peterborough marketing strategy as part of a dynamic team.

With a degree in the area of business, marketing, advertising and branding or closely related relevant subject or equivalent professional experience, we are also looking for a candidate who has excellent written and oral communication skills and the ability to build strong working relationships internally and externally.

Informal enquiries can be made to Louise Higginson, Marketing & Recruitment Manager at [email protected]

Find out more about working with us.

We have an agile working culture and offer an extensive range of benefits including generous holiday entitlement, occupational pension schemes, training and development opportunities, travel to work scheme and a competitive relocation package. Visit our benefits page for full details.

For a list of key requirements, please download the Job Description and Person Specification above. To apply for this role please demonstrate how your skills and experience match the criteria in the person specification.