
Marketing Manager – Kings Cross, London London, England
Job description
It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.
- Plan multi-platform advertising campaigns, to effectively utilise the budgets and their key performance indicators
- Produce photo shoots, oversee video shoots and creation of all creative content to support all release campaigns on time and on budget
- Devise effective and innovative content lead digital campaigns in conjunction with the digital marketing team, across all channels for effective and progressive audience development and conversion
- Thinking creatively outside the realms of the day to day for opportunities and moment lead marketing
- Report chart metrics and key performance indicators across projects
- Oversee/ project manage all elements of the campaign to create bespoke and nimble strategies across each artist/project
- Responsible for individual artist budgets in line with the agreed forecasts
- Understanding/ assimilating multiple levels of data to inform strategy – use of tools to measure successes and challenges of track/ album performance
- Ensure all information is accurately and urgently communicated to all departments regarding release plans, changes, developments, growth
- Be prepared to adapt job, role and requirements to suit an ever-changing music landscape
- Develop strong relationships with artists and artist management, with partner labels and with agents and promoters to develop strategies around music releases and artist growth
- Develop open dialogue with key retailers directly
- Work closely with the label and team beyond – A&R/Content/Digital/Press/Promotions/Sales/ International/ Streaming/ Agents and Promoters etc. to deliver connected and cutting-edge strategies across the business
- Work with digital and the central insight team to plan and execute regular audience research to inform campaign planning, timing, excellence and longevity
- Work closely with the commercial team to undertake operational and creative responsibility for e-Commerce across all release campaigns. Including developing and initiating innovative ideas for merchandising & products
- Work closely with the commercial team to undertake operational and creative responsibility for partner activations- marketing and editorial
- A broad network of contacts
- An understanding of multiple genres is ideal
- Proven authoritative knowledge of charts, trends, and artists
- Ability to identify and nurture artist talent
- Be a creative and critical thinker. Take ideas from ideation to fruition.
- Have strong knowledge of the streaming space and playlisting, fundamentally on Spotify and Apple Music, Amazon & YouTube services
- Experience of working with acts of various sizes and budget
- Experience of effectively managing budgets on own projects and maximising profits
- Success at incorporating digital activity and content strategy into marketing campaigns
- Excellent relationship-building and relationship-management skills with the ability to deal with difficult situations with tact and diplomacy
- Strong communication skills, written and verbal, and outstanding presentational ability
- Successful experience in negotiating with artists, artist management, internal stakeholders and senior management.
- Experience instigating and managing photo shoots, including managing budgets, briefs and contracts
- Group Personal Pension Scheme (between 3% and 9%)
- Private Medical Insurance
- 25 paid days of annual leave
- Interest Free Season Ticket Loan available
- Holiday Purchase scheme
- Dental and Travel Insurance options
- Cycle to Work Scheme
- Salary Sacrifice Cars
- Subsidised Gym Membership
- Employee Discounts (Reward Gateway)
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