Marketing Manager (International Marketing/Future Students) Manchester, England
Job description
Working closely with the Senior Marketing Manager, this role is responsible for advancing the profile and reputation of the University overseas, through a wide range of international marketing activities.
Typically, you will:
- Develop and deliver impactful strategic and tactical activity to support the Future Students marketing strategy.
- Work closely with designated colleagues in the International Office to support the implementation of the Internationalisation Strategy, through a wide range of international marketing activities.
- Lead in the delivery of global multi-channel marketing campaigns targeted at prospective students, co-ordination of an international-specific communications plan and digital-based international-specific conversion activity.
- Manage a rolling programme of creative rich media content to support the international student recruitment journey.
- Represent the International Marketing team by being a central point of knowledge and expertise in the University in respect of international marketing activity.
The ideal candidate:
- An outward looking, forward-thinking marketing professional.
- Career background in marketing, project management and content production.
- Digital marketing experience essential, international marketing experience would be an advantage.
- Analytical thinker with a data-led approach and significant attention to detail.
- Line management experience, leading, engaging and inspiring team members
About the Future Students team:
The Future Students team will have responsibility for all future students marketing activity and plans including Foundation, UG, PGT, PGR, UG-PG, International. Working with Faculties to align marketing strategy, implementing creative and impactful plans to support their priorities.
International is a key area of growth at the University, and this is an exciting opportunity to join a dynamic team providing the opportunity to work in a forward-thinking and well supported environment.
Working at Manchester Metropolitan:
Based in central Manchester, you will enjoy a generous annual leave allowance (25 days, plus Christmas Closure, plus Bank Holidays) a fantastic pension scheme, access to retail discounts and Employee Assistance Program, cycle to work scheme, plus many more rewards and benefits.
To apply: Please attach your CV and covering letter, detailing how you meet the person specification to the online portal. For informal enquiries about the position, please contact Frances Corley on [email protected]
At Manchester Met we have recently refreshed our strategy and launched the Road to 2030 . Marketing will play a key role in helping to support the University to deliver outstanding teaching and research and it's a great time to be a part of the team as we shape how we work in the future.
We are investing in a number of new roles and will be going through exciting changes to put marketing excellence, impact and staff development at the heart of how we work. Our core work won't change and we are looking for talented staff who share our vision to come and work with us.
If you apply for this role and are offered an interview we will be able to share more detail about our transformation plans as part of the recruitment process.‘
Manchester Metropolitan University is committed to supporting the rights, responsibilities, dignity, health and wellbeing of staff and students through our commitment to equality, diversity and inclusion.
We promote applications from all sections of the community, irrespective of background, belief or identity, recognising the benefits that a diverse organisation can bring . We particularly encourage applications from Black and Minority Ethnic candidates, who we recognise are underrepresented in this area.
Hybrid working is offered for this role, where you will be able to work a proportion of time on campus and a proportion remotely. We recognise the benefits and importance of an environment that supports flexible working and are open to conversations throughout the application process.
