Marketing Manager - In Life Basingstoke, England
Job description
Company description
Job Title: Marketing Manager - In Life
Location: Basingstoke (Dynamic Working)
Salary: £45,000 - £50,000
Contract: Full Time/Permanent
Solution bringers. Day makers. Extra milers. We are the AA. And we keep everyone’s show on the road. There for our members wherever and whenever they need us, we’re always ready for anything. That’s why, for over 100 years, we’ve continued to evolve and adapt. Today, as the nation’s number one motoring organisation, we offer a range of excellent products and services to millions of customers. As our In Life Marketing Manager, you’ll join our exciting journey to fulfil our future vision. We aim to support the UK’s 17m drivers and to facilitate their driving lives through data and innovation; to succeed with this, we require a step-change in pace and thinking. Join us as we transform and deliver on this ambitious vision.
This is the job
As our In life Marketing Manager, you will be responsible for delivering commercial and member engagement targets. You will do this by creating engaging, relevant communications for Welcome, Year 1 and in-life Newsletters.
Do you have In Life Marketing Management experience and a track record of delivering commercial results? Then keep reading!
What will I be doing?
- Implement new key journeys and journey optimisation to deliver against commercial (Retention and cross-sell) and member engagement targets
- Manage the newsletter strategy delivery
- Support the development of the new membership programme and develop comms strategy to promote and drive engagement
- Deliver the end to end inbound and outbound communication strategy for the Member in-life experience for the following journeys: Welcome, Onboarding and In-life for Year 1.
- Help to develop an engaging, personalised and relevant communications programme to reduce attrition in early membership tenure adopting a test and learn approach
What do I need?
Capability, Knowledge and Experience:
- Experience of managing customer communications programmes, campaigns and offers across inbound and outbound channels
- Experience of working with an internal or external direct marketing agency
- Experience of customer targeting, test and learn programmes
- Understanding of consumer legislation and the requirement of relevant sign-off process to ensure comms adhere to regulation.
Education and Qualifications:
- IDM or CIM qualification (desirable but not essential)
Personal Characteristics:
- Articulate and persuasive, able to inspire and engage others around their vision
- Ability to work under pressure to tight deadlines
- Good initiative, resilient and delivery orientated
- Thinks Member first and understands and 'sees' through the Members’ eyes
Additional Information
As a valued member of our team, you’ll have access to a range of fully supported development programmes, designed to help you progress in your career with us. Whether you’re looking to grow in your current role, or learn new skills and take on greater responsibilities, we can help you build the career you’re looking for here.
We’re always looking to recognise and reward our employees for the work they do. Here are just a few of the benefits you’ll have access to, as part of our team:
- 25 days annual leave + bank holidays
- Yearly bonus up to 10%
- Free AA breakdown membership
- Discounts on AA products including car and home insurance
- Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
- Worksave pension scheme with up to 7% employer contribution
- Dedicated Employee Assistance Programme
- Diverse learning and development opportunities to support you to progress in your career
Plus, so much more!
Good conduct matters to us. Our teams are motivated by doing the right thing for both customers and colleagues, and in line with our values, we ask all our employees to act with honesty & integrity and respect for others at all times.
We’re an equal opportunities employer and welcome applications from anyone regardless of race, sex, disability, religion/belief, sexual orientation or age.
We hope to hear from you soon.
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