Marketing Manager London, England
Job description
Marketing Manager (B2B, tech/AI, international)
(Salary: £45-55,000. Hybrid, home & London office)
Marketing Manager
If you are a driven individual with a passion for Marketing and technology, and want to be part of an exciting startup at the forefront of AI (machine learning), we would love to hear from you.
About the Company
Travtus is a pioneering R&D company based in London, developing innovative AI solutions for the Residential Real Estate industry in North America. Enterprise clients use the Travtus platform to operate more efficiently and transform their businesses to the new age. If you actually want to see how machine learning is being used in the real world, this is the place to work!
About the Role
As a Marketing Manager, you will play a crucial role in supporting our business growth plans by devising, evolving and executing the Travtus marketing strategy. Reporting to our Global Head of Growth, you will have the opportunity to make a significant impact to the business and contribute to our mission of transforming the multifamily real estate market through the development of innovative AI solutions.
The core of our strategy is educating and upskilling corporate audiences leveraging a combination of product and educational content, social media marketing, and participation in trade shows to drive our growth.
Responsibilities:
- Marketing Strategy Development: Collaborate with the global growth team to develop and execute a comprehensive marketing strategy that aligns with the company's objectives and target audience
- Content Creation & Management: Lead the creation of impactful marketing content that positions our AI tools as industry-leading solutions. This includes blog posts, whitepapers, webinars, and other content formats
- Social Media Marketing: Develop and manage the company's social media presence on platforms such as LinkedIn, Twitter, and others. Create engaging content, grow our follower base, and drive meaningful engagement with our audience
- Product Marketing: Partner with the product team to identify opportunities for videos and collateral that will showcase the full potential of our product offering
- Trade Show Participation: Support the organisation and execution of trade show events to maximise lead generation and brand visibility, including through marketing campaigns and performance tracking
- Market Research: Conduct market research to identify trends, customer needs, and competitive insights. Use this information to refine our marketing strategies and product positioning
- Content Distribution: Implement effective content distribution strategies to maximize the reach and impact of our content, ensuring it reaches the right audience
- Collaboration with Sales: Work closely with the sales team to create marketing collateral, sales enablement materials, and campaigns that support lead generation and conversion efforts
- Budget Management: Manage the marketing budget efficiently, allocating resources to initiatives that yield the highest ROI
- Analytics and Reporting: Utilize data-driven insights to track and measure the performance of marketing campaigns. Continuously optimize strategies based on key performance indicators (KPIs)
Requirements:
- Proven experience in B2B marketing, particularly in tech startups
- Deep understanding and hands-on execution of marketing concepts and strategies across various channels
- Analytical mindset with the ability to interpret data and make data-driven decisions
- Exceptional communication, proofreading and presentation skills, with internal and external stakeholders
- Ability to work independently and collaboratively in a fast-paced startup (chaotic/ambiguous) environment
- Strong project management and organizational skills
- Experience with marketing automation & CRM tools platforms, ideally Hubspot
- Passion for technology
About the Team
Our team is a multi-disciplinary team of experts with everyone contributing their own area of specialism; from infrastructure to knowledge graphs, Real Estate Operations to dialogue design.
Working in a truly collaborative style, where everyone is heard and brings something valuable to the conversation allows us to push the boundaries in this new area of technology. We are fundamentally challenging the way one of the largest industries in the world operates, and our commercial success pays testament to the skill, commitment and passion that our team displays every day.
Apply now and help us shape the future of our content strategy.
Salary: £45,000.00-£55,000.00 per year
Benefits:
- Discounted or free food
- Flexitime
- Private medical insurance
- Unlimited paid holidays
- Work from home
Schedule:
- Flexitime
- Monday to Friday
Application question(s):
- What size/stage startups have you worked for?
Experience:
- B2B marketing: 2 years (required)
Work Location: Hybrid remote in London EC2M 7PD
