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Marketing Manager London, England

Travtus

Full Time London, England 45000 - 55000 GBP ANNUAL Today

Job description

Marketing Manager (B2B, tech/AI, international)

(Salary: £45-55,000. Hybrid, home & London office)

Marketing Manager

If you are a driven individual with a passion for Marketing and technology, and want to be part of an exciting startup at the forefront of AI (machine learning), we would love to hear from you.

About the Company

Travtus is a pioneering R&D company based in London, developing innovative AI solutions for the Residential Real Estate industry in North America. Enterprise clients use the Travtus platform to operate more efficiently and transform their businesses to the new age. If you actually want to see how machine learning is being used in the real world, this is the place to work!

About the Role

As a Marketing Manager, you will play a crucial role in supporting our business growth plans by devising, evolving and executing the Travtus marketing strategy. Reporting to our Global Head of Growth, you will have the opportunity to make a significant impact to the business and contribute to our mission of transforming the multifamily real estate market through the development of innovative AI solutions.

The core of our strategy is educating and upskilling corporate audiences leveraging a combination of product and educational content, social media marketing, and participation in trade shows to drive our growth.

Responsibilities:

Marketing Strategy Development: Collaborate with the global growth team to develop and execute a comprehensive marketing strategy that aligns with the company's objectives and target audience
Content Creation & Management: Lead the creation of impactful marketing content that positions our AI tools as industry-leading solutions. This includes blog posts, whitepapers, webinars, and other content formats
Social Media Marketing: Develop and manage the company's social media presence on platforms such as LinkedIn, Twitter, and others. Create engaging content, grow our follower base, and drive meaningful engagement with our audience
Product Marketing: Partner with the product team to identify opportunities for videos and collateral that will showcase the full potential of our product offering
Trade Show Participation: Support the organisation and execution of trade show events to maximise lead generation and brand visibility, including through marketing campaigns and performance tracking
Market Research: Conduct market research to identify trends, customer needs, and competitive insights. Use this information to refine our marketing strategies and product positioning
Content Distribution: Implement effective content distribution strategies to maximize the reach and impact of our content, ensuring it reaches the right audience
Collaboration with Sales: Work closely with the sales team to create marketing collateral, sales enablement materials, and campaigns that support lead generation and conversion efforts
Budget Management: Manage the marketing budget efficiently, allocating resources to initiatives that yield the highest ROI
Analytics and Reporting: Utilize data-driven insights to track and measure the performance of marketing campaigns. Continuously optimize strategies based on key performance indicators (KPIs)

Requirements:

Proven experience in B2B marketing, particularly in tech startups
Deep understanding and hands-on execution of marketing concepts and strategies across various channels
Analytical mindset with the ability to interpret data and make data-driven decisions
Exceptional communication, proofreading and presentation skills, with internal and external stakeholders
Ability to work independently and collaboratively in a fast-paced startup (chaotic/ambiguous) environment
Strong project management and organizational skills
Experience with marketing automation & CRM tools platforms, ideally Hubspot
Passion for technology

About the Team

Our team is a multi-disciplinary team of experts with everyone contributing their own area of specialism; from infrastructure to knowledge graphs, Real Estate Operations to dialogue design.

Working in a truly collaborative style, where everyone is heard and brings something valuable to the conversation allows us to push the boundaries in this new area of technology. We are fundamentally challenging the way one of the largest industries in the world operates, and our commercial success pays testament to the skill, commitment and passion that our team displays every day.

Apply now and help us shape the future of our content strategy.

Salary: £45,000.00-£55,000.00 per year

Benefits: