Marketing Manager Maidenhead, England
Job description
Job description:
We have a fantastic opportunity for an experienced marketing manager to join a fast-paced, dynamic marketing team for the market leading translation technology provider.
The successful candidate will be responsible for managing a variety of marketing campaigns to generate brand awareness, support the sales team and increase leads for the Trados Language Service Provider (LSP) translation market. They should have strong communication skills (both written and verbal), be a team player, and exhibit excellent organisation skills with keen eye for detail. This position would suit a marketing all-rounder with hands-on campaign management experience and good knowledge of marketing systems.
- Manage lead generation activity for the LSP buying centre.
- Deliver a variety of marketing campaigns designed to meet buying centre revenue targets via digital channels e.g. email, webpages, social media and webinars.
- Create compelling messaging, positioning and marketing assets that resonate with the target audience and drive demand.
- Research and implement marketing activity for new revenue channels.
- Utilize a variety of marketing technologies as part of campaign design and delivery, including appropriate social media tactics.
- Copywriting - produce engaging and accurate copy for diverse marketing distributions.
- Report on campaign effectiveness and actively experiment to improve customer and prospect interaction with our campaigns.
- Research and build upon knowledge of the freelance translator market.
- Build and maintain good relationships with internal and external stakeholders including associations, commercial leads, product marketing and creative services.
- Manage the LSP web content on trados.com, ensuring all web content is correct, relevant and up-to-date.
- Design and run webinars – including product demos and working with external hosts.
Essential attributes:
- Extensive marketing experience, ideally running multi-channel campaigns.
- Experience of managing demand generation campaigns from start to finish.
- Strong copywriting skills.
- Ability to work efficiently with accuracy and attention to detail.
- Good management, organization and planning skills.
- Be able to develop a proactive approach to problem solving and prioritisation.
- Technically competent and a fast learner.
- Team player with excellent interpersonal skills with a high degree of professionalism.
Advantageous but not essential:
- Experience of using marketing tools such as HubSpot, SalesForce and GoToMeeting
- Experience in web analytics.
Life at RWS:
If you like the idea of working with smart people who are passionate about breaking down language barriers and giving back to their communities, then you’ll love life at RWS.
Our purpose is to unlock global understanding. This means our work fundamentally recognizes the value of every language and culture. So we celebrate difference, we are inclusive and believe that diversity makes us strong. We want every employee to grow as an individual and excel in their career. In return, we expect all our people to live by the values that unite us: to partner with colleagues and clients, to adopt a pioneering spirit, to be positive in progressing the work we do, and always to deliver what we promise.
Diversity & Inclusion:
RWS embraces diversity and promotes equal opportunity, we are an Equal Opportunity Employer and prohibit discrimination and harassment of any kind. RWS is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at RWS are based on business needs, job requirements and individual qualifications, without regard to race, religion, nationality, ethnicity, sex, age, disability or sexual orientation. RWS will not tolerate discrimination based on any of these characteristics.
Recruitment Agencies:
RWS Group PLC does not accept agency resumes. Please do not forward any unsolicited resumes to any RWS employees. Any unsolicited resume received will be treated as the property of RWS and Terms & Conditions associated with the use of such resume will be considered null and void.
