Marketing Manager Remote
Job description
Any applications without the questions answered at the bottom will automatically be rejected. Please email and do not rely on Indeed Applications.
Marketing Manager: Job Description
Role Summary:
The Admin Fairy: The Agency (AFTA) Marketing Manager is the member of the Senior Team responsible for managing the how, when, and why of communicating the company’s service portfolio and values to both existing and prospective customers.
Your overarching role in the company is to ensure the attraction, retention, and growth of AFTA’s customer base to support the commercial goals of the business. As a Senior
Manager you are expected to take ownership of this activity and should expect to use this metric as the main measure of success.
Our Vision and Mission:
Vision: We support our customers to reach their goals by delivering operational excellence.
Mission:
Be a business partner that customers can trust.
Provide an essential and reliable service that delivers excellence.
Establish an outstanding culture and working environment.
These statements represent a fundamental part of our DNA and should embody every interaction with our customer as well as members of our internal team. This is doubly important for the Marketing Manager. The AFTA Vision and Mission should permeate through our external communications and support our growth through good service and earned trust.
Primary Duties:
Strategy: Develop a marketing strategy aligned with short and long-term business goals based on research and analysis.
Market Research: Perform competitor analysis and develop market research reports to inform customer identification and market opportunities.
Materials: Develop sales collateral in line with the value proposition and communicate it to the prospective customer base. Work with the existing customer base to improve relationships and market services. Develop and control the customer journey.
Website and Content: Weekly blog articles, guest blogs, website updates identified and completed. You will be supported in creating content.
Social Media: Review historical performance of social media efforts to inform content. Have oversight of social media activities including responses to messages, following / unfollowing and development of our social presence. Build your own awareness and keep up with trends while identifying opportunities for timely engagement or content. This is an oversight / strategic aspect. You will have support in creating content and writing articles.
SEO: Review analytics and reports to make recommendations into other areas of the marketing strategy.
Marketing Analysis: Performance analysis to iteratively identify improvements and refine strategy and drive engagement.
Measures of Success
The business plan for AFTA is well defined and ultimately, how effectively the business performs against it will be the measure of performance. Your challenge is to make AFTA excel at attracting and retaining customers.
Our three-year goal is to achieve a sustained gross turnover of £1m per year. To achieve this, we will need to continually grow and evolve our client base in response to what the market will support while identifying and capitalising on opportunities. These overarching tasks will form the basis for your measure of success.
First Year
In the first year of this role AFTA aims to embed a Marketing Manager and sow the seeds for the following years’ growth. There will be a natural push and pull between attracting customers to support the sales figures while building groundwork for the future. This requires an experienced professional who can maintain the balance and appreciate the importance of keeping their eye on the business goals and company vision.
How to apply:
1.Email your CV to wendy AT adminfairytheagency.com
2.Answer the following questions in your email:
Any applications without these answers will automatically be rejected:
a.Why do you want to work for AFTA and why now at the early stages of our growth? b.We won't have a huge budget for advertising to spread the word about our business, describe the best ways we can grow AFTA organically and how you would measure this.
We will be in touch with suitable candidates only after the closing date - Midday on Monday 13th February 2023. Although this position is remote, only UK candidates will be considered due to the fact that we will have face to face meetings a couple of times a year at least, possibly more once the team grows.
Salary advertised would be pro-rata for the 20 hours
Job Types: Part-time, Permanent
Part-time hours: 20 per week
Salary: Up to £50,000.00 per year
Benefits:
- Additional leave
- Company pension
- Flexitime
- Work from home
Schedule:
- Flexitime
- Monday to Friday
Work Location: Remote
Application deadline: 13/02/2023
Expected start date: 01/03/2023
