Marketing Executive London, England
Job description
Every great story has a new beginning, and yours starts here.
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
The WBDUK Marketing department constantly strives to create and maintain a best-in-class marketing function with an emphasis on lifetime value of WB content across release windows. All roles within the team are tasked with driving improved cross-divisional understanding, collaboration and expertise and in delivering an integrated approach to marketing content.
The Film and Games Marketing team is unique in the industry as it manages the development, implementation and evaluation of lifecycle marketing campaigns on film titles across their theatrical, premium video-on-demand and home entertainment (physical and digital release) new release windows alongside the new release and catalogue games slate.
As a team, we bring to life some of the most prolific films in the market such as The Batman, Elvis and Don’t Worry Darling. Alongside original IP we are responsible for marketing and growing releases from key franchises across Animation, DC Comics and Wizarding World.
In order to effectively work across such a huge slate and windows the team works in pods, collaborating across all aspects of titles. The opportunity is in one of these pods.
The Job
A key “number 2” role to support the marketing manager in one of the film pods, responsible for roughly one third of the new release film slate. The position demands a dedicated marketer to work across key WBD film titles through the whole new release lifecyle including franchise properties.
The Daily
- Lead support in the planning, implementation and evaluation of a predefined selection of titles.
- Optimizing marketing spend across all platforms in addition to synergies, insight & efficiencies.
- Work collaboratively with all marketing divisions and external agencies to develop and deliver against a holistic communications strategy.
- Be a film ‘brand champion’ ensuring strong communication and collaboration across divisions including Consumer Products, Games, Theatrical & Home Ent Sales, Brand Partnerships and TV distribution.
- Work closely with Publicity colleagues as the quality and availability of talent will inform your strategy and your budgets.
- Manage the creation & review of all relevant marketing material.
- Nurture effective working relationships with key contacts within Burbank Home Office and European teams.
- Identify and champion new growth opportunities across the film lifecycle
The Must Haves
- Relevant film marketing experience – other entertainment experience will be considered but film is strongly preferred.
- Excellent internal and external stakeholder management.
- The ability to juggle multiple projects simultaneously and perform under pressure in a fast-paced environment.
- A track record of managing budgets and understanding media, especially digital
- Experience in managing a P&L.
- Knowledge of the ever-evolving UK home entertainment digital and physical industry
- Empathy, inclusivity, open-mindedness, creativity, attention to detail.
- A curious approach and growth mindset.
- A passion for film and good judgement of what captures people’s attention.
- Excellent communication & presentation skills.
- A courageous outlook and interest in what is new and innovative.
- Line management experience preferred
How We Get Things Done…
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
The Legal Bits…
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law. If you’re a qualified candidate with a disability and you need a reasonable accommodation in order to apply for this position, please contact us at [email protected].
