Marketing Executive Saltash, England
Job description
We are seeking a talented and creative individual to join our team as a Marketing Executive, to support all marketing activity at our family-run castle and estate. In this role, you will be responsible for developing and implementing marketing strategies and campaigns to promote weddings, tourism, and events. Your primary goal will be to attract and engage potential clients, increase brand awareness, and drive revenue growth. The successful candidate will have a passion for the hospitality industry, a great understanding of marketing principles, excellent communication skills, and a desire to work within the rural heritage sector.
Responsibilities:
- Manage Pentillie’s outward facing persona, adopting the Pentillie voice and brand guidelines.
- Maintain and update all marketing avenues, including social media platforms, the Pentillie website, online travel agents (OTA’s), third-party sites and event listings.
- Create regular engaging, persuasive, and personable promotional materials, both in print and digital, including advertisements, e-newsletters, event flyers and brochures.
- Develop and deliver comprehensive marketing plans that monitor and analyse performance and budgets, generating reports that measure the effectiveness of marketing initiatives.
- Collaborate with the sales team to identify opportunities and promotional offers to maximize revenue and develop lead generation, focusing on the conversion of leads to bookings.
- Conduct competitor and market research, analysing industry trends to identify target markets, guest needs, and our competitive landscape.
- Develop and maintain relationships with industry professionals. influencers, tourism associations and local businesses to drive referrals and cross-promotional opportunities.
- Co-ordinate and manage in-house events such as outdoor theatres and garden open days and collaborate with the team on promotional events.
- Stay up to date with industry trends, emerging technologies, and marketing best practices , to continuously improve performance.
- Curate existing marketing materials, creating new opportunities, when necessary, e.g., photoshoots.
- Understand and take an interest in the business as a whole, working as part of a 5-star team, providing cover and support to other team members as required.
Experience & Qualifications:
- Proven experience in marketing, preferably within the wedding, tourism, or events industry.
- Strong understanding of marketing principles, strategies, and tactics.
- Excellent written and verbal communication skills.
- Proficiency in digital marketing platforms, including social media, email marketing, and website analytics.
- Creative mindset with the ability to develop innovative marketing ideas and campaigns.
- Strong organisational skills and the ability to manage multiple projects simultaneously.
- Knowledge of search engine optimization (SEO) best practices and techniques.
- Familiarity with Squarespace and Mailchimp is desirable.
- Results driven and analytical, with great attention to detail .
- Bright and ambitious team player, with real energy and enthusiasm.
In return
- We offer a competitive salary, as well as a supportive and collaborative work environment.
- We enjoy regular team get-togethers and offer event discounts to employees.
- Professional development opportunities are encouraged.
- There is free on-site parking, access to the gardens, use of the pool during summer months, and the beautiful surroundings of the castle.
32 hours/week (includes midweek & weekend work)
£22,000 - £25,000 pro-rata
In person role
To apply, please write to [email protected], including your CV and some examples of proven marketing successes by 30th June 2023.
We aim to have the successful candidate in situ by the end of July 2023.
Job Types: Part-time, Permanent
Part-time hours: 32 per week
Salary: £22,000.00-£25,000.00 per year
Benefits:
- Company events
- Company pension
- Employee discount
- Free parking
- On-site parking
Schedule:
- 8 hour shift
- Monday to Friday
- Weekend availability
Supplemental pay types:
- Tips
Ability to commute/relocate:
- Saltash: reliably commute or plan to relocate before starting work (required)
Application question(s):
- Have you previously worked within the wedding, tourism or events industry?
Experience:
- Marketing: 2 years (required)
Work Location: In person
Application deadline: 30/06/2023
Reference ID: Pentillie Marketing Executive - June 2023
