Marketing Executive London, England
Job description
Melius is hiring on behalf of a leading professional education business, based in London, providing top-notch professional development programmes for individuals seeking career advancement.
The organisation you'll work for, in their own words
Our business offers a diverse range of online and campus-based courses that cater to the needs of working professionals and aspiring leaders in various industries.
Our mission is to empower our clients with the knowledge, skills, and tools they need to succeed in today's competitive job market.
We are seeking an enthusiastic and driven Marketing Executive to join our dynamic marketing team.
We're in a high growth phase with exciting plans for the future, in the UK and internationally, and looking for ambitious professionals to join us on this journey.
The role.
In this role, you will be responsible for developing, executing, and monitoring marketing strategies to increase brand awareness, attract new students, and foster strong relationships with our clients and partners.
We're looking for a candidate who can lead on the following activities:
- Develop and implement integrated marketing campaigns across various online and offline channels, including social media, email, content marketing, PR, events, and advertising.
- Analyse and interpret data to identify target audiences, measure campaign performance, and optimize strategies for maximum effectiveness and ROI.
- Collaborate with colleagues across the business to ensure alignment of marketing initiatives with business objectives and brand guidelines.
- Manage and maintain the company's social media presence, creating engaging content and actively engaging with users to increase followers and generate leads.
- Assist in the development and production of marketing materials, including brochures, leaflets, and presentations, ensuring consistency and accuracy of brand messaging.
- Monitor industry trends and competitor activities to identify opportunities and threats, and develop appropriate marketing responses.
- Represent the company at industry events, webinars, and conferences, to network with potential clients and partners, and to stay informed of industry developments.
- Coordinate with external agencies and partners to execute marketing initiatives, ensuring timely delivery and quality control.
- Monitor marketing budgets and expenditure, ensuring maximum value for money and return on investment.
- Contribute to the continuous improvement of marketing processes and strategies, sharing knowledge and best practices with the team.
About You.
Successful candidates will be able to demonstrate the following skills and experiences:
- Bachelor's degree in Marketing, Communications, or a related field; or an equivalent professional qualification such as Certified Digital Marketing Professional.
- A minimum of 3 years of experience in a marketing role, preferably in adult education, higher education, edTech or a similar environment.
- Proven track record of developing and executing successful multi-channel marketing campaigns.
- Strong knowledge of digital marketing tools and techniques, including SEO, SEM, social media, email marketing, and web analytics.
- Excellent written and verbal communication skills, with the ability to create compelling content and deliver presentations.
- Strong organisational and project management skills, with the ability to manage multiple projects and deadlines simultaneously.
- Creative thinker with strong problem-solving skills and the ability to adapt to changing market conditions.
- Team player with a collaborative mindset and the ability to work effectively with cross-functional teams.
- Proficient in Microsoft Office Suite, and familiarity with marketing software and tools such as Google Analytics, Mailchimp, and Hootsuite.
- Willingness to travel for events and conferences, as required.
Reward Package
- Competitive starting salary of £32,000 - £35,000 pro-rated for part-time working if applicable
- Uncapped performance-based bonuses to ensure your contribution to our business is fully rewarded.
- Essential benefits including pension plan and generous holiday allowance.
- Exciting opportunities for professional development and career growth.
- Flexible working arrangements, including remote work and flexible hours. For applicants seeking a part-time role, we're looking for a minimum commitment of 25 hours per week.
- A supportive and inclusive company culture, where your contributions will be valued and your ideas will be heard.
Interested?
If you are a motivated and creative marketing professional with a passion for education and professional development, we would love to hear from you.
Please submit your CV, along with a cover letter outlining your relevant experience and why you are the perfect fit for our team.
Our client is an equal opportunity employer and is committed to fostering a diverse and inclusive workplace.
Job Types: Full-time, Part-time, Permanent
Part-time hours: 25 per week
Salary: £32,000.00-£35,000.00 per year
Benefits:
- Flexitime
Schedule:
- Day shift
- Flexitime
- Monday to Friday
- No weekends
Supplemental pay types:
- Bonus scheme
- Performance bonus
- Yearly bonus
Ability to commute/relocate:
- London: reliably commute or plan to relocate before starting work (required)
Education:
- Bachelor's (preferred)
Experience:
- Digital marketing: 3 years (required)
Work Location: Hybrid remote in London
Application deadline: 22/04/2023
Expected start date: 15/05/2023
