Marketing Executive London
Job description
Location London Advertising Salary Not Specified Marketing Executive About The Role FDM: Agents of Opportunity At FDM we proudly work as a team. Whether in collaboration with each other or in partnership with our clients. Our model provides those clients, across many and varied sectors, with the people they need to fill their technology skills gaps and to build their talent pipeline. We train graduates, ex forces personnel and those looking to return to work after a career break, transforming them into IT and business professionals, before deploying them across our client base as FDM consultants. Our purpose is to create and inspire exciting careers that shape our digital future. We want to make sure that the opportunity for a career in tech is made available to as wide an audience as possible. We are proud to be an equal opportunities employer: it enables us to attract, recruit, train and deploy incredible people. With centres across Europe, North America and APAC, FDM has shown exponential growth throughout the years, firmly establishing itself as an award-winning FTSE 250 employer. Find out more about us, follow us on social media #FDMcareers. Marketing Executive with the 'X Factor' We need a standout Marketing Executive to help make our Marketing Team even more amazing. This is an exciting role, promising great variety as you work across all B2C marketing. You'll focus on delivering marketing campaigns aimed at brand positioning and awareness, lead generation and nurture, web site development, recruitment, collateral and content curation/creation. You won't get bored. You will be developing and executing B2C marketing campaigns with the UK Marketing Manager and the wider team, working closely with subject matter experts and playing a key role in supporting the delivery of the marketing strategy. Of course, you're already an excellent communicator with stakeholder management experience. Here's where you will develop your skills and knowledge while building working relationships with multiple stakeholders and ensuring their needs are met. You've gained strong commercial knowledge and use that understanding and experience in the use of analytical tools and techniques. You're confident when presenting campaign plans and outcomes to demonstrate ROI. Duties and responsibilities: This is a role where you'll be taking ownership and exercising control. You'll be managing campaigns from end to end, working collaboratively with global creative specialists. Together you'll ensure that the content and strategy reflect the brand image of FDM and generates results as determined by the Directors and key internal stakeholders. Developing marketing campaigns for graduates, ex -forces and returners programme, linking this into the overall marketing strategy and regional marketing plans Responsibility for competitor analysis, audience analysis and campaign analysis Assisting in the development of strategy Assisting and creating copy briefs, creative briefs, photography, and project briefs, under the guidance of the Marketing Manager Developing implementation plans and campaigns for marketing and social media, using strategies developed by the manager Using tools for monitoring and analysing market trends in campaigns Utilising analytics and data to create evaluation reports for Management Working with global creative specialists and internal stakeholders to ensure that marketing campaigns are delivered on time and to scope Ensuring standard operating procedures are followed Keeping campaign portfolios up to date Supporting the Marketing Manager to ensure budgets are met FDM Group
