Marketing Executive Horsham, England
Job description
https://emduk.org/jobs-and-opportunities/marketing-executive/
Introduction
EMD UK is the national governing body for group exercise.
Our vision is healthier communities through group exercise, and we aim to achieve this through our mission: to support group exercise instructors to be the best they can be.
EMD UK has undergone significant change over the last two years and now has a much higher profile, membership numbers and credibility across the physical activity sector.
The board has recently approved a new five-year strategy which focuses on instructor engagement, instructor quality, social impact, reputation and influence. A key driver is delivering growth within the group exercise sector by representing both individual instructors and organisations, and collaborating with partners and stakeholders while meeting the following challenges: ensure financial and strategic success in a challenging economic climate oversee the delivery of a regulatory and governing framework for group exercise instructors in partnership with CIMSPA and Sport England
EMD UK is a non-profit distributing company limited by guarantee, financially supported by Sport England. The organisation’s annual turnover is £2m with a large proportion provided by Sport England. We have 23 staff and 12 board directors, and we operate across the country. We have a strong commitment to equality, diversity and inclusion.
The current chair has played a key role in developing the strategy, building the relationship with the sector partners and significantly improving the organisation’s governance. We are now seeking a chair who can build on these achievements and: create new partnerships within and beyond the fitness sector represent the organisation externally alongside the CEO.
01
Our vision
Our vision is healthier communities through group exercise. We know this can be achieved because of physical, mental and social health benefits that group exercise brings.
Our mission
Our mission is is to support group exercise instructors to be the best they can be.
Not only will we support instructors to get qualified and insured but we’ll also support them to develop professionally, follow best practice and sustain their businesses in a changing world.
Our role
To be the leader, influencer, collaborator and
01 coordinator across the group exercise sector with a focus on the instructor workforce
To be the voice of group exercise, providing advice, support
02 and guidance to the workforce and wider ecosystem to achieve greater collaboration and to create healthier communities
03 To create solutions for the problems that instructors face, as well as identify opportunities for improvement
04 To raise standards in the group exercise instructor workforce, leading to higher quality experiences for all
02
Our role in the physical activity world Sport England’s strategy, Uniting the Movement, sets out a vision for sport and physical activity in England: a nation of more equal, inclusive and connected communities; a country where people live happier, healthier and more fulfilled lives. EMD UK’s vision and mission closely aligns with this vision and as such we fully support Uniting the Movement.
Sport England has invested in EMD UK as a system partner with two key roles in the physical activity ecosystem:
To connect and influence
To lead and regulate a discreet across the sector. and defined part of the system with the ability to shape and influence it.
Our systemic role will increase substantially as we grow our reach and engagement with group exercise instructors. We will adapt and shift these work areas to place more emphasis on tackling inequality. We will also communicate our role in tackling inequalities to external partners.
As a workforce NGB we will focus our efforts on adult instructors. Our role in providing positive experiences for children and young people is to advise and influence group exercise programmes to ensure they meet children’s needs.
We are a unique sector, one made up of predominantly micro-businesses and self-employed people who are well placed to have a positive impact on underrepresented communities. Our challenge is to retain and increase the diversity we see across our workforce, and to gather the insight and knowledge to support it, especially as we grow our direct reach.
For our governing role, we will build on our strong relationship with CIMSPA to support workforce regulation for group exercise instructors, in line with the
Workforce Governance agenda, the Whyte Review and recommendations of the
National Plan for Sport and Recreation Committee. This will provide CIMSPA with our specialist expertise which in turn means better regulation and governance of instructors.
03
What is This Girl Can Classes?
This Girl Can, one of Sport England’s most prominent projects, launched in 2015.
The initiative aimed to increase the number of women regularly participating in exercise, which in 2014 was 1.75 million fewer than men in the UK.
The campaign has successfully persuaded nearly three million women to get more active. It also ‘celebrates active women who are doing their thing no matter how they do it, how they look or even how sweaty they get.’
This Girl Can’s insight found that 75% of women wanted to be more physically active but had barriers that stopped them. The largest unifying barrier for women was the fear of judgement. EMD UK, the national governing body of group exercise, has been working in partnership with Sport England to reduce this barrier with our new This Girl Can Classes.
The classes, operated by EMD UK and funded by Sport England and The National
Lottery, are specifically designed to create a behaviour change for less active women or those returning to exercise after a break. These local classes will be a steppingstone into regular classes and will build fitness, confidence and ability.
Click below to play our This Girl Can Classes video for a real feel of the classes.
The role of Marketing Executive
You'll report to: Marketing Manager
Your salary band: £18,500-£27,500 pa pro rata
Your contract: Permanent, part-time (24 hours per week)
Your office: Hybrid – 2-3 days based at EMD UK office in Horsham
Your job purpose
To support the delivery of This Girl Can Classes marketing and communications activity across all social media and digital platforms. You will actively help get more women into physical activity!
Day-to-day, this looks like:
Oversee This Girl Can Classes social media accounts
Develop fresh content in line with trends for follower growth and engagement
Plan and manage social media campaigns to support the needs of the project and the audience it serves
Work with external agency to audit and analyse social media presence, including digital advertising cost and return
Seek out promotional opportunities for This Girl Can Classes, such as events attendance, interviews, magazine articles, etc
Work closely with the Sport England This Girl Can team and the internal workforce to drive the project forward
Attend industry networking events and expos to get a real feel for the industry
Any other relevant task commensurate with the level of the role and as requested by your line manager or Chief Executive.
Key competencies
Essential
3+ years marketing experience
Experience of managing social media accounts and creating content based on audience demographics
Passion for keeping on top of emerging social media trends
Competent copywriter
Excellent communication and interpersonal skills
Excellent organisational and time management skills
Ability to negotiate and influence key stakeholders
Ability to meet deadlines and work under pressure
Ability to work as part of a team
Ability to be flexible, adaptable and follow procedure
Ability and willingness to travel throughout the UK and to work evenings and weekends as required
Competent IT user across Microsoft Office applications
Desirable
Passion for physical activity sector
Knowledge of physical activity campaigns
Passion for getting women active through exercise
This job description is not to be regarded as exclusive or exhaustive. It is intended as an indication of the areas of activity and can be amended at any time in response to the changing needs of the organisation.
Being part of Team EMD UK
We want to enable you to thrive in our work culture. You can benefit from:
25 days annual leave plus bank holidays
Your birthday off!
Pension scheme
Flexible working
30 minutes every day to exercise your way
Employee Assistance Programme and Helpline
Discounted gym membership
Healthcare scheme
Life insurance
Childcare contributions
Savings on holidays, theme parks, retail discounts, and attractions
Two days per year to volunteer for causes close to your heart
Cycle2Work scheme
Teambuilding days
How to apply
Complete the following documents:
EMD UK Employment Application Form
EMD UK Diversity Monitoring Form
A personal statement on how you match this role
CVs and applications via Indeed will not be accepted
Please send all completed documents via email to [email protected]
Closing date for applications is 9.00am on Monday 10 April 2023.
Interview date: TBC
We encourage and welcome applications from all people, regardless of background, ability and circumstances.
Reasonable adjustments will be made during the recruitment process, on request.
For an informal chat about this role, please contact Sarah Leeves,
Marketing Manager, on [email protected].
Job Types: Part-time, Permanent
Part-time hours: 24 per week
Pay: £18,500.00-£27,500.00 per year
Benefits:
- Casual dress
- Company pension
- Cycle to work scheme
- Employee discount
- Free fitness classes
- Free parking
- Life insurance
- On-site parking
- Paid volunteer time
- Sick pay
- Wellness programme
- Work from home
Schedule:
- Monday to Friday
Ability to commute/relocate:
- West Sussex, RH12 4QD: reliably commute or plan to relocate before starting work (required)
Application question(s):
- Do you have experience of managing social media accounts and creating content based on audience demographics?
Education:
- GCSE or equivalent (preferred)
Experience:
- marketing: 3 years (required)
Work Location: Hybrid remote in West Sussex, RH12 4QD
Application deadline: 10/04/2023
