Marketing Executive Remote
Job description
ABOUT US
Candyspace are experts in designing, building and optimising digital products. We create websites, mobile apps and commerce solutions for ambitious organisations investing in growth and digital transformation. We are trusted to deliver by some of the world’s best-known brands, including ITV, Rolls-Royce, Mazda, Mars and Colgate.
Working at Candyspace is about building products that people love. We all work hard to define the sweetspot between customer demand and the needs of the businesses who employ us. And by building products that they all love, we love those products too. To do this you will be part of a diverse and inclusive team of like-minded people, ambitious for themselves and passionate about what they do. You will work on exciting and challenging projects.
Candyspace is an equal opportunities employer and we strongly encourage people of colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, and individuals with disabilities to apply for roles here. If you need reasonable adjustments at any point in the application or interview process, please let us know and feel free to note which pronouns you use (she/her, he/him, they/them etc).
ROLE OVERVIEW
The Marketing Executive is responsible for executing Candyspace’s marketing strategy with the aim of supporting the growth of the business. You’ll run a range of activities including content marketing, PPC, social, email, CRM, retargeting, awards, events and more, all designed to raise Candyspace’s profile among the budget-holders, decision-makers and influencers in our target clients and drive new leads.
PRINCIPAL DUTIES
You will be responsible for the execution of a multi-channel marketing strategy including always-on and campaign activities. This will include:
Content
- Ownership of Candyspace’s content calendar to include responsibility for creating news and other short form content.
- Coordinating Candyspace subject matter experts to create thought leadership content and translating this into different content types e.g. blogs, video interviews and podcasts.
- Creating a library of case studies, one-pagers and other marketing collateral to support business development activity.
- Proofreading of all content to ensure it meets Candyspace’s brand guidelines and TOV.
Communications
- Ownership of Candyspace’s ommunications calendar to include the distribution of content across third party channels.
- Regular maintenance of directories and listings.
- The execution nd optimisation of Candyspace’s email marketing activities.
- Using Hubspot CRM for the purpose of direct marketing and marketing automation.
Digital Marketing
- Content management of the Candyspace website.
- Executing paid media activity and retargeting across LinkedIn, Google and other relevant PPC channels.
- Content creation and community management across Candyspace’s social media channels.
- Creating weekly social media posts and monthly reports for a core client.
Events & PR
- Organising Candyspace’s own marketing events and webinars.
- Sourcing and co-ordinating opportunities for Candyspace to appear on relevant third party platforms through speaking engagements, panel appearances, judging opportunities etc.
- Maintaining the awards calendar, preparing award submissions and entering Candyspace, our clients and our people for awards.
Partner Marketing
- Collaborating with key industry and technology partners to deliver co-marketing initiatives and amplify our partners’ news.
Reporting
- The set-up, measurement, analysis and evaluation of marketing activity.
- Running regular reports for the Senior Growth Manager.
Person Profile
- 2+ years of marketing experience.
- Excellent written and verbal communication skills.
- Hard-working, proactive, self-starter with a positive attitude.
- Good collaborator with a flair for bringing to life ideas from across teams and partners in a compelling manner.
- Strong organisational skills, with the ability to coordinate multiple projects simultaneously.
- Ability to analyse and interpret data to improve future marketing campaigns.
Desirable:
- Marketing qualification e.g. CIM/IDM.
- Agency or professional services experience.
- Experience of working with third party suppliers.
