Marketing Effectiveness Manager London, England
Job description
If you’re looking for a career that will help you stand out, join HSBC and fulfil your potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.
Wealth and Personal Banking is our global business combining Retail Banking and Wealth Management; and Global Private Banking, to become one of the world’s largest global wealth managers with USD1.4 trillion in assets. Our dedicated colleagues serve millions of customers worldwide across the entire spectrum of private wealth, ranging from personal banking for individuals and families, through to business owners, investors and ultra-high-net-worth individuals. We provide products and services such as bank accounts, credit cards, personal loans and mortgages, as well as asset management, insurance, wealth management and private banking, that best suit our customers’ needs.
As an HSBC employee in the UK, you will have access to tailored professional development opportunities and a competitive pay and benefits package. This includes private healthcare for all UK-based employees, enhanced maternity and adoption pay and support when you return to work, and a contributory pension scheme with a generous employer contribution.
Group Customer & Marketing (C&M) are the courageous customer champions, whose purpose is to lead, design and co-create world class, intuitive and memorable experiences. Our aim is to build the capabilities, focus and expertise needed to deliver our strategy to drive customer centricity, growth, engagement and advocacy – for customers, our employees and our communities. We have the privilege of serving more than 38 million customers in 34 unique markets. The diversity of our customers has never been greater and as the C&M team we are looking to welcome new colleagues from varied backgrounds across age, ethnicity, ability, gender, sexual orientation, experiences and religion.
Marketing Effectiveness Manager is responsible to deliver and implement the overall marketing attribution strategy and the ongoing optimisation of marketing performance and budget oversight as define by the Head of Marketing Effectiveness. The role is responsible for devising effective tracking and measurement tools, managing complex projects to enhance performance. The role will provide oversight for marketing effectiveness globally and support regional and local market teams to optimise their marketing spend.
In this role, you will:
- Delivers the overall marketing attribution strategy and the ongoing optimisation of marketing performance, budget oversight and marketing mix
- Help to share best practices for marketing attribution and measuring ROI across E2E customer journeys across the network
- Delivers and embeds cross-WPB programs, capabilities & campaigns by partnering with regions / markets; ensure cohesion of programs across marketing attribution, agency and creative management
- Manage the implementation of global and local marketing analytical tools and capabilities (e.g End-to-End tracking, Multi Touch Attribution, Marketing Mix Modelling) to support markets in developing effective campaigns through increased ROMI performance.
To be successful in this role you should meet the following requirements:
Essential:
- Qualification or substantial demonstrable experience in a related field such as Statistics, Economics or Social Science (with quantitative methods) is essential.
- Strong experience of designing, building and optimizing complex data and econometric models.
- Strong understanding of best practice in marketing attribution.
- Strong analytical skills and an ability to use data to provide actionable insights to drive performance.
- Strong communication skills with an ability to work across diverse geographies and positioning complex issues to non-technical audiences
- Strong experience in using of data analytics software such as Python, R, SPSS and so on. (any of the software)
Desirable:
- Relevant experience gained from within a media organisation
The base location for this role is London or Hong Kong with requirement to work from the office thrice a week.
You’ll achieve more when you join HSBC.
HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment.
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