Marketing Director (Telecoms Ecosystem) London, England
Job description
Marketing Director
Location: UK Based – Hybrid position
Our client is a global association of 700+ member companies that generate US $2 trillion in revenue and serve five billion customers across 180 countries. They drive collaboration and collective problem-solving to maximize the business success of communication and digital service providers and their ecosystem of suppliers around the world. Their focus is on supporting members as they navigate their unique digital transformation journeys, providing practical and proven assets and tools to accelerate execution and platforms to facilitate collaborative problem-solving and innovation.
Most of the world's leading Telecoms Service Providers (like BT, Orange, AT&T ++) are members as are suppliers (AWS, Amdocs, Ericsson ++).
The clients vision is to drive the next wave of digital business growth – the digitization of every industry – by providing a common innovation platform to connect businesses, industries, and ecosystems. They do this in a highly practical and agile way through collaboration programs and communities which lead to rapid prototypes – ranging from digital business models to interconnectivity APIs – that have real world commercial applications. Complementing their collaboration programs, the clients provides thought-provoking digital business research and publications, industry best practices and standards along with training programs to accelerate adoption, and events and workshops which connect top business & IT leaders to learn, network, and develop meaningful partnerships.
Role Overview
The Membership Marketing Director is responsible for the strategy, design and implementation of a marketing plan for our Membership sales division. The plan will deliver commercial results whilst maintaining brand equity and member value. This is a pivotal role in the marketing organisation providing leadership and support to our sales team. The role reports into and supports the Senior Director of Marketing and has two direct reports.
Job Specification
Create a marketing strategy and plan to deliver acquisition and retention targets through marketing-qualified leads.
Execute all marketing campaigns and membership communications including newsletters and sales decks on time and to budget.
Analyze the results of campaigns, report results and innovate to improve.
Work closely with the Membership Engagement team to create account plans for our largest members and develop account-based marketing programmes for each.
Develop and maintain sales enablement tools, especially powerpoint decks.
Coach membership engagement staff on the use of appropriate materials and maintain and optimize the online repository of materials.
Manage the new member onboarding process, by running the new member webinars.
Work with colleagues to collect membership endorsements and case studies in written, photographic and video formats.
Develop relationships with our members and work together on member communications including increasing our social media engagement on Linked-In and Twitter.
Oversee the Membership Awards press release process.
Grow the database in new markets as per agree targets.
Manage members events in the London office.
The Director of Membership Marketing is a senior member of the marketing team, reporting to the Senior Director of Marketing, with a dotted line to the VP of Member Engagement & Sales. The Director is used to working in a globally distributed, busy organization, with multiple priorities, who can remain proactive, focused, and conscientious with a minimal amount of guidance, and become an essential part of the Member Engagement and Marketing team, for members and staff alike.
Experience and Qualifications
Must have
Experience in building successful multi-step automated marketing campaigns, preferably using Marketo and Salesforce, or a similar marketing automation platform.
A track record of developing different types of B2B marketing collateral, preferably for the global communications industry, from website to print, video and infographics.
Experience of researching target markets and developing business intelligence.
Experience working alongside senior sales leadership colleagues and marketing EVP.
Experience of working with product management to develop coaching for sales people on new value propositions.
Experience of working with inside-sales teams to turn MQL’s into SQL’s.
Ability to use sales and marketing dashboards to drive marketing campaign strategies.
Competent Microsoft Office user: word, powerpoint , excel.
Extensive social media experience.
Nice to have
A high-level understanding of the issues facing Communication Service Providers worldwide.
Fantastic PowerPoint skills.
Experience of creating exciting creative digital assets, including video and animation.
Person Specification
8+ years of experience in developing B2B marketing developing campaigns preferably in the telecommunications/tech industry.
Deep experience of creating marketing collateral.
You enjoy helping sales people – you are a confident enthusiastic communicator.
You can work remotely and support users on different time zones in different continents, as part of a distributed global team.
You have exceptional structured thinking, are highly organised with a curious mindset and you enjoy planning and metrics.
You avidly read the business and technology press and take a deep interest in what’s going on.
Excellent written and verbal communication skills. Ability to convey complex projects in a clear and concise manner.
Experience of website development and management.
Ability to build strong relationships and work closely with stakeholders across the business . .
A passion for teamwork and collaboration.
What they offer in Return
Hybrid position with 1 - 2 days in the office (Clarkenwell)
25 days plus 8 bank holidays
Periodic Well-being days (Business organized)
Medical Insurance
Dental Insurance
Diversity & Inclusion
Our client is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by applicable federal, state, or local laws.
Please ignore any salary level mentioned on the job board - the package is flexible depending on the candidate's profile.
