Job description
Duties
- Under the direction of the Marketing Director, identifies relevant new strategies and technology to increase customers' engagement and to create brand exposure through any media forum(s).
- Maintains current knowledge on emerging marketing trends, and applies it into operations and activities.
- Responsible for maintaining and expanding marketing outreach on current and future platforms.
- Utilizes WordPress and other web platforms to maintain the 422 ABS website; include calendar entries, closures and other facility details.
- Assists the Marketing Director in developing communication strategies to determine the most effective and efficient method of reaching the target market.
- Makes recommendations to activity managers on appropriate media mixes and works with marketing POCs to coordinate scheduled cross marketing and/or event marketing material.
- Assists in planning marketing campaigns designed to enhance participation in squadron activities considering the characteristics of the target audience and the media mix necessary to reach them.
- Maintains online channels, including but not limited to: all Facebook pages; Instagram, Flickr, YouTube, Twitter, Pinterest, Tumblr, Snapchat, blogs and e-newsletter platforms.
- Continuously explores, recommends, uses, and optimizes communication methods and technologies to engage with customer, and to maximize the squadron's branding, products and services.
- Assists in conducting qualitative and quantitative market research. Assists in administering surveys, collecting data, tabulating responses, and analyzing results.
- Provides support as needed for all special events. Assists with processes inside internal ticket system, giving public briefings, creates calendar entries, printing, payroll, and customer service?etc. as needed.
- Provides photographic/videography support for functions/events as required/needed.
- Nights, weekends, and holidays may be required as necessary.
- Performs other related duties as assigned/needed.
If interested in this position please preview the online application: https://apply.usastaffing.gov/ViewQuestionnaire/12054722
Requirements
Conditions of Employment
- This position requires the incumbent to complete a background investigation with favorable results.
Qualifications
- Business Based Action
- Family Member Preference
- Military Spouse Preference
- Outside Applicant Veteran
- Spouse/Widow/Parent of Veteran
- Transition Hiring Preference
The area of consideration for this vacancy announcement is citizens, permanent residents, and legal residents of the United States (US) who reside within the local commuting area (60 mile radius) of RAF Croughton, United Kingdom (UK), or will do so within the next 30 days. Permanent and legal residents of the US must be citizens of a NATO country, unless authorized to reside in the UK as a dependent of an employee who serves in support of the US Visiting Forces. Eligible applicants must possess a US-issued social security number and be able to provide documentation proving residency status in the UK. Documentation could include PCS Orders, UK Visa, etc. Applicants cannot be 'ordinarily resident'. A person is considered to be 'ordinarily resident' if they have resided in the United Kingdom (UK) for more than 366 days without an affiliation to the US Visiting Forces. Time spent in the UK as an employee, or dependent of an employee, of a US agency serving and supporting the US Visiting Forces (i.e., active duty military, federal civilian, AAFES, Red Cross, one of the contract universities, a military banking facility or federal credit union, or US government contractors) is not counted toward being 'ordinary resident'. In accordance with the Status of Forces Agreement between the US and the UK, British citizens may not apply for US NAF positions; however, they may be eligible to apply for local national positions on base. Dual US/UK citizens may apply for US NAF positions if they have a valid US passport.
In order to qualify, you must meet the experience requirements described below. Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community; student; social). You will receive credit for all qualifying experience, including volunteer experience. Your resume must clearly describe your relevant experience; if qualifying based on education, your transcripts will be required as part of your application.
Qualifying Experience (MUST BE SUPPORTED IN RESUME):
Must be proficient in grammar (both AP style and Tongue and Quill), spelling and minor design knowledge. Must have demonstrated specialized experience with Microsoft office and WordPress. Must have specialized experience which demonstrates the ability to design and layout advertising copy and artwork using Adobe CSS (to include at a minimum: Illustrator, InDesign and Photoshop); minimum requirements of spell checking, changing a text box and text editing. Must have experience or education which provides a general knowledge of marketing/advertising principles and practices, a Marketing related degree is desired but not required. Must demonstrate good customer service, strong communication skills and ability to work with little supervision. Position is subject to satisfactory completion of all required security checks. Must have knowledge of applicable Air Force policies.
Education
Some federal jobs allow you to substitute your education for the required experience in order to qualify. This position does not allow for education substitution in order to qualify.
Additional information
- Male applicants born after December 31, 1959, must complete a Pre-Employment Certification Statement for Selective Service Registration.
- All Federal NAF employees are required by PL 104-134 to have salary payments made by electronic funds transfer/direct deposit.
- Probationary period may be required.
- Selection is subject to restrictions resulting from hiring preferences and priority consideration eligible.
- Additional selections may be made from this vacancy announcement for up to 60/90 days after the closing date. Multiple positions may be filled from this announcement.
- Payment of Permanent Change of Station (PCS) costs is not authorized based on a determination that a PCS move is not in the Government's interest.
- LQA is not authorized.
- Post Allowance is authorized for Regular Full Time employment category.
- This is a Nonappropriated Fund (NAF) position carrying out Morale, Welfare and Recreation (MWR) activities for the Air Force and Space Force.
Benefits
Review our benefits
How You Will Be Evaluated
You will be evaluated for this job based on how well you meet the qualifications above.
You will be evaluated for this job based on how well you meet the qualifications above.Once the announcement has closed, a review of your application package (resume, supporting documents, and responses to the questionnaire) will be used to determine whether you meet the qualification requirements listed on this announcement. If you are minimally qualified, your resume and supporting documentation will be compared against your responses to the assessment questionnaire to determine your level of experience. If, after reviewing your resume and/or supporting documentation, a determination is made that you have inflated your qualifications and/or experience, you may lose consideration for this position. Please follow all instructions carefully when applying, errors or omissions may affect your eligibility.
You should list any relevant performance appraisals and incentive awards in your resume as that information may be taken into consideration during the selection process. If selected, you may be required to provide supporting documentation.
To better expedite the hiring process, we recommend including full contact information (name, address, phone number, email, etc.) for professional and personal references on your resume.
Benefits
Review our benefits
Required Documents
As a new or existing federal employee, you and your family may have access to a range of benefits. Your benefits depend on the type of position you have - whether you're a permanent, part-time, temporary or an intermittent employee. You may be eligible for the following benefits, however, check with your agency to make sure you're eligible under their policies.
The documents you are required to submit vary based on the eligibility you are claiming (i.e., applying as a Military Spouse Preference - MSP, applying as a veteran, applying as a current federal employee, etc.). The below documents are required and must be submitted with your application:
- Resume
Your resume may be submitted in any format and must support identified the general or specialized experience described in this announcement. If your resume includes a photograph or other inappropriate material or content, it will not be used to make eligibility and qualification determinations and you may not be considered for this vacancy.
Other accepted documents to support a qualification and/or claimed preference/priority eligibility may include:- Cover Letter
- DD-214/ Statement of Service
- Diploma/ GED
- Disability Letter (VA)
- License
- Other (1)
- Other (2)
- PCS Orders
- Professional Certification
- Proof of Marriage Status
- Resume
- Separation Notice (RIF)
- SF-50/ Notification of Personnel Action
- Transcript
As described above, your complete application includes your resume, your responses to the online questionnaire, and supporting documents which prove your eligibility to apply. If you fail to provide these documents, you will be marked as having an incomplete application package and you will not be considered any further.
NOTE: Documents submitted as part of the application package to include supplemental documents, may be shared beyond the Human Resources Office. Some supplemental documents such as military orders and marriage certificates may contain personal information for someone other than you. You may sanitize these documents to remove another person's personal information before you submit your application. You may be asked to provide an in-sanitized version of the documents if you are selected to confirm your eligibility.How to Apply
To apply for this position, you must complete the online questionnaire and submit the documentation specified in the Required Documents section above.
The complete application package must be submitted by 11:59 PM (EST) on 07/27/2023 to receive consideration.
To begin, click Apply to access the online application. You will need to be logged into your USAJobs account to apply. If you do not have a USAJobs account, you will need to create one before beginning the application.
Follow the prompts to select your resume and/or other supporting documents to be included with your application package. You will have the opportunity to upload additional documents to include in your application before it is submitted. Your uploaded documents may take several hours to clear the virus scan process.
After acknowledging you have reviewed your application package, complete the Include Personal Information section as you deem appropriate and click to continue with the application process.
You will be taken to the online application which you must complete in order to apply for the position. Complete the online application, verify the required documentation is included with your application package and submit the application. You must re-select your resume and/or other documents from your USAJobs account or your application will be incomplete.
It is your responsibility to verify that your application package (resume, supporting documents, and responses to the questionnaire) is complete, accurate, and submitted by the closing date. Uploaded documents may take up to one hour to clear the virus scan.
Additional information on how to complete the online application process and submit your online application may be found on the https://help.usastaffing.gov/Apply/index.php?title=Applicant .
To verify or check the status of your application, log into your USAJobs account (https://my.usajobs.gov/Account/Login), all of your applications will appear on the Welcome screen. The Application Status will appear along with the date of your application was last updated. For information on what each Application Status means, visit: https://www.usajobs.gov/Help/how-to/application/status/ .
If you are unable to apply online, view the following link for information regarding Alternate Application Information (https://help.usastaffing.gov/apply/index.php?title=Alternate_Application_Information)Agency contact information
Croughton NAF HR Office
Email
Address
RAF Croughton Marketing
422 ABS/FSH, Unit 4647
APO, AE 09494-5000
USNext steps
If you provided an email address, you will receive an email message acknowledging receipt of your application. Your application package will be used to determine your eligibility, qualifications, and quality ranking for this position. If you are determined to be ineligible or not qualified, your application will receive no further consideration.
Fair and Transparent
The Federal hiring process is set up to be fair and transparent. Please read the following guidance.
- Equal Employment Opportunity (EEO) Policy
- Reasonable accommodation policy
- Financial suitability
- Selective Service
- New employee probationary period
- Signature and false statements
- Privacy Act
- Social security number request
Required Documents
The documents you are required to submit vary based on the eligibility you are claiming (i.e., applying as a Military Spouse Preference - MSP, applying as a veteran, applying as a current federal employee, etc.). The below documents are required and must be submitted with your application:
- Resume
Your resume may be submitted in any format and must support identified the general or specialized experience described in this announcement. If your resume includes a photograph or other inappropriate material or content, it will not be used to make eligibility and qualification determinations and you may not be considered for this vacancy.
Other accepted documents to support a qualification and/or claimed preference/priority eligibility may include:
- Cover Letter
- DD-214/ Statement of Service
- Diploma/ GED
- Disability Letter (VA)
- License
- Other (1)
- Other (2)
- PCS Orders
- Professional Certification
- Proof of Marriage Status
- Resume
- Separation Notice (RIF)
- SF-50/ Notification of Personnel Action
- Transcript
As described above, your complete application includes your resume, your responses to the online questionnaire, and supporting documents which prove your eligibility to apply. If you fail to provide these documents, you will be marked as having an incomplete application package and you will not be considered any further.
NOTE: Documents submitted as part of the application package to include supplemental documents, may be shared beyond the Human Resources Office. Some supplemental documents such as military orders and marriage certificates may contain personal information for someone other than you. You may sanitize these documents to remove another person's personal information before you submit your application. You may be asked to provide an in-sanitized version of the documents if you are selected to confirm your eligibility.
This job is open to
The public
U.S. Citizens, Nationals or those who owe allegiance to the U.S.
Clarification from the agency
Please see the "Who May Apply" section under the Qualifications section.