marketing coordinator South East England
The Movement School
Full Time
South East England
10.56 - 12.04 GBP Today
Job description
Movement Schools is a rapidly growing network of public charter schools. We exist to love and value students by leading a movement of change in education through academic excellence, character development, and preparation for success in life. We believe in the inherent value and dignity of every child, and build schools where students and staff thrive.
Each Movement School is part of a larger community investment to help children and families thrive. These broader investments include early-childhood education, wellness centers, and after-school care.
As Movement Schools continues to grow and expand our reach, we are seeking a talented Social Media Marketing Coordinator to join our dynamic team and help shape our brand presence across various social media platforms. The Social Media Marketing Coordinator at Movement Schools will play a pivotal role in amplifying our brand and expanding our online presence. The primary focus of this position will be on social media management and branding initiatives. Reporting directly to the Movement Schools CEO, you will collaborate closely with the leadership team to develop and execute engaging marketing campaigns, create compelling content, and manage our social media platforms. Additionally, the Social Media Marketing Coordinator will manage the CEO's social media presence to ensure a consistent and robust presence that amplifies the organization's mission, vision, and values.
Responsibilities of the Social Media Marketing Coordinator will include but are not limited to:
Social Media Management
- Manage and maintain our social media presence on platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube. Stay current with emerging trends and best practices
- Maintain website and all social media platforms
- Develop a social media content calendar and implement social media strategies to increase brand awareness, engagement, and lead generation
- Monitor social media channels for relevant conversations and engagement opportunities, and respond to comments and messages in a timely and appropriate manner
- Implement and manage social media advertising campaigns to reach targeted audiences effectively, including budgeting, targeting, and optimization
- Monitor and report on social media metrics, such as engagement rate, reach, and follower growth, to measure the effectiveness of campaigns and inform future decision-making
- Develop and maintain a social media content calendar for the CEO's accounts that aligns with the organization's overall marketing strategy and objectives
- Collaborate with the CEO and other stakeholders to identify and create content that supports the organization's mission and goals
Marketing Strategy
- Collaborate with the marketing team to develop and execute branding initiatives, ensuring consistency across all touchpoints
- Conduct market research to identify key trends, demographics, and insights to inform marketing strategies
- Coordinate and organize marketing events, both online and offline, to promote our schools and engage with our community
- Track, analyze, and report on key performance indicators (KPIs) to evaluate the effectiveness of marketing campaigns
- Support the marketing team with various administrative tasks, such as data entry, scheduling, and maintaining marketing databases
Content Creation
- Create and curate engaging content, including graphics, videos, and written materials, for social media channels
- Assist in the creation of marketing materials, such as brochures, flyers, and presentations, to support promotional efforts
Personal Organization and Efficacy
- Incorporate feedback quickly to rapidly build skills; eagerly and consistently seek out feedback from others; have a “learner” mindset and humility
- Work towards goals and have a deep sense of personal responsibility
- Manage multiple types of work and be highly organized, timely, and responsive
- Adapt quickly and strategically problem solve
- Exhibit flexibility and be willing to change course when necessary; excited to take on new things or propose new ideas, including in areas potentially outside of the initial “job description”
- Communicate clearly and inspires others in a variety of contexts.
- Handle multiple projects at once, often with tight deadlines and limited resources
Skills and Characteristics
- Committed to the mission and vision of Movement Charter Schools
- Eager to learn and a growth mindset
- Effectively communicate, both orally and in writing, with a variety of stakeholders, including families, community members, and staff
- Well-developed emotional intelligence and moral character
- High level of personal organization and planning
- Receptive and responsive to feedback
- Proactive and self-directed
Education and Qualifications
- Bachelor's degree in marketing, communications, or a related field
- 1-2 years of experience in marketing, preferably with a focus on social media and branding; preferred experience in K-12 education, social justice, or non-profit organizations/initiatives, but not required
- Strong understanding of social media platforms, their algorithms, and best practices for content creation
- Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) to create visually appealing content
- Proficiency in social media management tools, Hootsuite or Sprout Social
- Excellent written and verbal communication skills with a keen eye for detail
- Creative mindset with the ability to think outside the box and contribute fresh ideas
- Strong organizational and project management skills, with the ability to manage multiple tasks and meet deadlines
- Proactive and self-motivated individual with a growth mindset and a willingness to learn and adapt
- Passion for education and a genuine interest in making a positive impact on students' lives
The starting compensation for this role is $40,000. While we expect that most candidates will start at this salary, starting pay will depend on various factors that may include but are not limited to professional experience, education, training, certifications, and tenure with Movement Schools.
Salary and Benefits
Movement Schools offers salaries commensurate with experience and a comprehensive benefits package. We also offer a 401K salary match and retirement planning. All staff members receive extensive professional development, and are equipped with a laptop computer and all necessary supplies.
