marketing coordinator London, England
Job description
Position Title - Conversion Marketing Assistant
Division - Escape Studios
Location - 190 High Holborn, London
Contract Type - Fixed Term Contract – 12 months
Position Type - Full Time
Summary of role
The Conversion Marketing Assistant will help us recruit high quality students through a range of marketing activities, creativity and personal drive. We’re looking for someone who is customer focused and can connect with the audience and help them navigate the university application process. You will help manage our customer enquiries, build an engaging community with prospective students, deliver student-led content and support the wider Student Recruitment Team at Escape Studios.
This is a varied role, and you’ll also work on a range of marketing and recruitment projects. These include email marketing campaigns, attending student recruitment fairs, promoting our taster days, gathering content from current students and conducting campus tours.
You’ll engage with prospective students, parents, teachers and other stakeholders on a daily basis by managing enquiries email inboxes, making/taking telephone calls and monitoring the live chat function on our website.
You’ll also support the Student Recruitment team with higher education fairs, workshops, presentations, school visits, and other events working with teachers and careers advisors. All activities could be either in a face-to-face setting or virtual.
You will be managed by the Conversion and Marketing Manager and be part of a team that nurtures prospective students from enquiry to when they enrol. This is a fast-paced role, and you’ll need a high attention to detail to manage multiple projects and work with spreadsheets/CRM systems. Team fit is important to us and we’re looking for someone who has lots of drive, is keen to learn and who can use their initiative.
Key Responsibilities
- Support the Conversion and Marketing manager to create and deliver undergraduate marketing campaigns to prospective students, applicants and offer holders. This will include sending email, updating web pages, scheduling social media posts and running direct mail campaigns.
- Create new and innovative ways to support prospective students at all stages of their customer journey and drive engagement with our community through marketing best practices.
- Manage the enquiries inboxes and respond to emails from prospective students and stakeholders. You’ll be communicating with students on a daily basis via email, telephone, and website live chat.
- Deliver impeccable customer service through careful attention to detail and a customer-focused attitude, keeping a close eye on new developments at the College as they happen.
- Manage taster day marketing campaigns including direct mail, emails, keeping CRM up to date, social media and paid advertising.
- Administrate and lead personal campus tours for prospective students.
- Maintain accurate customer records in our CRM system (Salesforce) and comply with GDPR requirements.
- Attend student recruitment events such as UCAS conventions, open days, taster days and school visits during key periods throughout the cycle.
- Willingness and ability to travel and to work occasional evenings and weekends to support out of hours events (with time off in-lieu).
Competencies
Essential:
- An interest in marketing/student recruitment/customer service
- Excellent written and verbal communication skills with an aptitude for copywriting. Able to follow our tone of voice and comfortable speaking with external stakeholders including prospective students, parents/carers, teachers, and members of the public
- Administration skills and comfortable handling data and using spreadsheets with keen attention to detail
- Approach projects as a self-starter and use your own initiative to solve problems
- An interest in marketing and willingness to learn about marketing communications including print, digital, social, email and events
- A positive attitude and flexibility in your approach to work and working with colleagues
- Experience managing multiple projects and working to deadlines.
Desirable skills and Qualifications:
- Experience in a customer service role and dealing with enquiries from customers
- Ability to analyse data to inform decisions
- An aptitude for Office 365 and other apps
- A knowledge of Higher Education
- An undergraduate degree or equivalent experience.
About the department
This role sits within the External Relations Department at Escape Studios. Behind the scenes, the marketing and recruitment teams work hard to build our brand and engage with customers and stakeholders. We’re a driven, creative, supportive and fun group of people. We work across the marketing mix to produce materials, events, content and campaigns to engage with our target audiences. We’re data driven and put our customers at the heart of our work. As a growing organisation, we work in a fast-paced environment but one where we nurture talent, share ideas and work collaboratively.
About Escape Studios
Escape Studios is one of the UK's leading animation, games and VFX schools, supplying the industry with studio-ready talent. Our courses are designed and delivered with industry experts within a welcoming, close-knit and successful community.
Our world-class industry partners include Industrial Light & Magic , PlayStation London Studio , Framestore , The Mill , DNEG , Milk VFX , Creative Assembly , Cinesite , Blue Zoo and MPC . Through our our partnership with Epic Games , we were the UK’s first Unreal Authorized Training Center and are an Unreal Engine Academic Partner.
Approved and endorsed internationally as a Rookies and Houdini certified school, we offer a range of undergraduate, postgraduate and short courses. Our Escapees have worked on award-winning TV series such as Stranger Things and Obi-Wan Kenobi , along with Oscar and BAFTA nominated films such as Avatar: The Way of Water , Black Panther: Wakanda Forever , The Batman , Elvis , Top Gun: Maverick , The Banshees of Inisherin and bestselling games Assassin’s Creed , Uncharted 2 and Forza Horizon .
Equal Employment Opportunity
Pearson is an equal opportunities employer. We do not discriminate against employees or job applicants and select the best person for each job based on relevant skills and experience.
We are also committed to building an accurate picture of the make-up of the workforce and encouraging equality and diversity.
The information you provide will stay confidential and be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.
Your Benefits & Reward
We’ll expect a lot and we know you’ll do great work, so we give a lot back with some of the best benefits in the business! Along with learning, development and mentoring opportunities, our range of benefits can support the different needs of our diverse colleagues, and their families too. Joining our Pearson family can provide you with unlimited and truly global career progression options, and you can also look forward to exploring our impressive benefits, such as:
- Flexible options for work from home days.
- A starting holiday of 25 days plus UK public holidays, and you’ll earn 1 additional day’s holiday per year you work with us.
- Generous pension scheme where we match and double what you contribute.
- Maternity, paternity, and family care leave as well as flexible work policies.
- Shares and stock purchase options.
- Healthcare and dental plans, and an employee wellbeing assistance programme for you and your family to help balance work, family and personal life.
- Cycle to work program, gym membership concessions in selected office locations, along with retail and leisure discounts.
Our Recruitment Process
Please complete and submit your application as soon as possible and ensure that you attach your CV / Resume and apply directly on our Pearson Careers website only.
We are reviewing applications as they come in, therefore we encourage you to submit your application as soon as possible. Wishing you success with your application!
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What to expect from Pearson
Did you know Pearson is one of the 10 most innovative education companies of 2022?
At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.
We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.
Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.
To learn more about Pearson’s commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.
If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing [email protected].
Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.
Job: SALES
Organization: Workforce Skills
Schedule: FULL\_TIME
Req ID: 12209
