marketing coordinator Remote
Job description
Description
Our Company
Since its founding in 1910, Hitachi has supported the development of society and the improvement of people's lives. Throughout the world, Hitachi Group employees exemplify outstanding teamwork that transcends the boundaries of geographical regions and business fields. Together, we share the Hitachi group identity and put it into practice worldwide.
Hitachi Global Marketing and Sales is working with a number of our most strategically important customers to build our relationship from supplier to thought partner. We have selected accounts that share our company’s priorities to drive decarbonization through the green energy transition, vehicle electrification and digitalization, and offer growth potential across multiple Hitachi businesses.
To ensure sustainable growth and profitability in digital and green through the Social Innovation Business, Hitachi is undergoing a major transformation to establish a customer centric business model (incl. alignment of global processes and common digital tools).
A rare opportunity to join a high-profile corporate initiative at the very centre of Hitachi Group, we are looking for an experienced account-based marketing manager to support our group accounts with marketing programs that support growth in both relationship and revenue.
What you’ll be doing
Establish customer needs and marketing objectives, by account.
Establish the key account actors, profiles needs and objectives and buyer map.
Devise the account program, select appropriate channels.
Lead on campaign message development, creative and roll out. Coordinate solution content with brand and BU marketing teams.
Work with the CRM team to establish data feeds and program link into Salesforce, including intent monitoring.
Establish clear program KPIs and provide regular, actionable reporting and insight to the sales and marketing teams globally via dashboarding.
Regularly review and refresh programs, adjusting as necessary.
Living core values of safety and integrity, which means taking responsibility for your own actions while caring for your colleagues and the business.
What you bring to the team
Educated to degree level, ideally but not necessarily within a marketing -based discipline with minimum 5 years previous experience in a marketing role specialized in ABM.
Excellent engagement skills with the ability to influence, drive change through consensus and build strong and effective working relationships.
Proactive driver of improvement, with the foresight to anticipate issues, set priorities and achieve results.
Strategic, but also hands-on.
English native speaker/high level fluency.
Excellent planning, analytical skills and project management.
Commercially focused.
Cultural sensitivity and openness to work in an international business environment across all time zones.
Excellent English level. Japanese proficiency a great plus
Both a strategic and hands on role, you will have prior experience of creating outstanding ABM programs with clear KPIs that drive engagement, conversion and growth. You’ll be expert in capturing the account key actors and buying roles, customer needs and account marketing priorities, as well as rolling out compelling creative designed around the customer.
We’re looking for a confident team player who can provide a strategic lead and build effective working relationships with a wide range of stakeholders essential to the success of this program. Working closely with our group account managers, brand and business unit marketing teams, you will lead the roll out of our ABM strategy and programs for each account - combining messaging from a myriad of businesses into a compelling, customer-centric Hitachi value proposition deployed across multiple channels.
Frequent international travel will be required as part of this role, including to our Japan headquarters.
Our Values
We are proud to say we are an equal opportunity employer and welcome all applicants for employment without attention to any factor that doesn’t impact your ability to do the job, including race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. We are proud of Japanese heritage, with our values expressed through the Hitachi Spirit:
Wa – Harmony, Trust, Respect
Makoto – Sincerity, Fairness, Honesty, Integrity
Kaitakusha-Seishin – Pioneering Spirit, Challenge
If, like us, you’re motivated by delivering first class services, thrive in a fast paced and supportive environment and want to help Hitachi to drive social innovation, we’d love to hear from you.
