Marketing Coordinator London, England
Job description
Overall Purpose of the Role
The CPGP global marketing team works in collaboration with the Global Brand Commercialisation (GBC) and the regional marketing teams to deliver global marketing solutions for Disney franchise and cross-franchise category needs. This team will oversee the production and delivery of creative toolkits for regional and global use, where required.
The Marketing Coordinator will support in the campaign management of high impact global marketing initiatives to drive Disney brands, franchises and products across EMEA, North America (NA), LATAM and APAC regions.
Working closely with the global marketing strategy, global brand and global communications teams as part of a cross-functional creative marketing team, the Marketing Coordinator will support in ensuring all campaigns are fully optimised to elevate our brands, engage our fans and drive sales of our products.
Areas of Responsibility
Campaign Coordination of Disney, Pixar and Cross-Franchise 360 Global Campaigns
- Work with Marketing Manager to deliver campaign one pagers and pitch decks, ensuring adherence to brand guidelines
- Responsible for effectively tracking campaign schedule; work-back timings, tracking actions to ensure campaign milestones and deadlines are met
- Support Marketing Manager in regularly broadcasting status, keeping regions and global stakeholders up-to-date on campaign development real time
- Support with partnership opportunities, creation of pitch materials and delivery of partnership activity
- Track and process campaign budgets ensuring efficient and timely use of marketing funds, maintaining real-time records
- Ensure all workstreams for the campaigns are scheduled and tracking on budget, including: media planning; PR and communications; social engagement, and corporate social responsibility (CSR)
Coordination of Cross-Function Collaboration of Global Teams
- Responsible for coordinating cross-function collaboration and input across global brand commercialisation, global category, global communications, and global digital/media to execute campaigns
- Collate regional product nominations from regional category team and, with support of the Marketing Manager, work closely with the retail integration lead (TBC) to understand local market needs, ensuring toolkits can be optimised across the region
- Work with global partnerships team to drive full funnel approach with key partners to better leverage promo commitments
- Collaborate with the regional media team to shape creative marketing toolkit deliverables and activily participate in planning meetings with the creative team to develop effective creative to support campaigns and maximise impact across all key platforms
- With support of Marketing Manager, brief relevant marketing functions in order to deliver on campaign objectives
- Work closely with creative teams around the globe to deliver assets, including: campaign toolkits, x-category product shoots, partner campaign creative, and develop experiential campaigns
- Ensure regional leads have relevant information to fully leverage campaigns from a category and retail perspective
- Work with EFM and the global synergy teams to amplify marketing campaigns across lines of business (XLOB)
- Coordinate stakeholder approvals across marketing, brand commercialisation, legal, corporate brand management, and compliance
Training and Professional Development
- Operate with integrity, champion change and be a good ambassador for CPGP and The wider Walt Disney Company (TWDC)
- Operate as part of an effective team, demonstrating an awareness of others, offering support, sharing knowledge and best practices and contributing to the overall achievement of departmental commitments
- Take ownership of your professional development through regular career conversations with your line manager and utilising available resources such as D Learn, instructor led courses and on the job learning
- Proactively suggest ways to improve departmental performance and processes
- Build links with other TWDC functions to develop broader knowledge of the business
- Manage the training and development of all direct reports ensuring commitments are set, regularly reviewed and feedback given using the D Achieve philosophy, where applicable
- Contribute to maintaining and enhancing the standard of training and development being given and encouraging participation so that everyone has the tools and resources to do their role effectively and efficiently
