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JOB SUMMARY

The Marketing Coordinator manages the daily operations and administrative functions of the Marketing department to support the team in driving brand awareness and demand generation for the Museum. Reporting to the Senior Marketing Director, the Coordinator will help with all marketing needs, ranging from researching and analyzing customer behavior, setting up tracking systems for marketing activities, maintaining an inventory and directory of marketing materials and digital assets, ensuring in-house communication channels are accurate and current, and coordinating new material creation as needed. Additionally, this role will support engagement on our social and digital platforms and support content creation.

The ideal candidate will have proven work experience as a Marketing Coordinator or similar role, knowledge of traditional and digital marketing tools, expertise with SEO/SEM campaigns, and familiarity with CRM and CMS software. Photography and video skill sets are a plus.

This is an opportunity to work for a fun, innovative, mission-driven institution that offers a full-time, 32-hour work week, generous benefits, and is committed to its employees' professional growth and well-being.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Researches and analyzes customers' behavior (e.g., purchasing habits, trends and preferences)
• Sets up tracking systems for online and social marketing activities
• Prepares reports by collecting and analyzing sales data
• Collaborates with the Marketing Manager and Creative Lead to produce promotional materials as needed
• Supports marketing content for campaigns, appeals, and underwriting decks to equip development staff with the tools needed for philanthropic outreach.
• Manages and organizes our photo library and streamlines the photo collection process considering how various departments utilize photos.
• Supports the Senior Marketing Director in managing photo and video needs and assets required
• Monitors, addresses, and responds to public inquiries, comments, and feedback across the Museum's social media channels, online directories and review platforms such as Yelp, Patch, Google, and TripAdvisor.
• Conducts internal analysis and ongoing research to identify ways to improve communications, increase engagement and expand our reach to widen our support base.

Additional duties as required.

QUALIFICATIONS AND CAPABILITIES

• Bachelor's Degree required.
• Minimum 1-2 years of work experience across multiple marketing channels, including brand, digital, operations, influencer marketing and social media.
• Strong understanding of deadlines and attention to detail
• Excellent written and copy-editing skills.
• Experience engaging target audiences and building engagement through digital communications tools and social media platforms.
• Eager to learn and problem-solve in time-sensitive situations
• Excellent organization and time management skills with the ability to manage multiple projects simultaneously
• A positive, can-do attitude with solid self-direction, resourcefulness, and a desire to take initiative.
• Computer literacy; proficiency in Windows-based software (Word, Excel, PowerPoint)
• Ability to work in an open-office environment.
• Photography and video skills are a plus but not required.
• Shows commitment to the mission, vision, and values of the Cayton Children's Museum.

PHYSICAL REQUIREMENTS

The person in this position must be able to:

• Move about inside the office to access file cabinets, office machinery, storage shelves, etc.
• Lift up to 20 lbs.
• Communicate via telephone, video conference, email, and in person.
• Stand for sustained periods of time during special events and fundraisers (if applicable).

COMPENSATION & BENEFITS

• Annual salary of $45k-$50, depending on experience.
• 32-hour work week.
• Health, dental, vision, life, and disability insurance.
• Retirement plan after 1 year; 401k with 4% employer match.
• Health and childcare flexible spending accounts.
• Vacation and sick days; paid holidays.
• Plus, more.