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Job Introduction

BBC Scotland’s Marketing, Audiences Communications, and Content Discovery team help shape content, commissioning strategies and editorial propositions informed by audience insight. Passionate about broadcasting and audiences we communicate and deliver these to audiences through compelling brand strategies, campaigns and audience engagement.

This role reports into the Media Portfolio Manager and works closely with the Media Scheduler to deliver innovative, creative and audience focussed campaigns in support of BBC Scotland’s output and services

The Marketing Coordinator covers areas of both media planning and campaign planning, supporting in the execution and evaluation of multi-media campaigns, whilst ensuring assets are delivered to time and accurately labelled.

Main Responsibilities

Campaign Delivery

• Develop campaign briefs to deliver strategic objectives (consumption, perception, brand).
• Support the delivery of work that reflects brand guidelines.
• Work with colleagues to ensure campaigns are delivered within budgets and timeframes.
• Work with internal creative teams (pictures/radio cross trails), social media, communications, audiences and external agencies.
• Ensure all marketing and communications activity is correctly complied (reflecting BBC brand guidelines) and is in line with BBC Editorial Guidelines.

Strategy and Planning

• Support the planning process and execute activities within marketing plans for specific campaigns based on campaign briefs and media strategies.
• Work closely with BBC stakeholders to deliver projects with their full support.
• Contribute to regular reviews with managers and stakeholders of campaign output vs brand guidelines.
• Identify risks and issues and escalate as appropriate.

Are you the right candidate?

• Understanding of broadcast media platforms and audience behaviour.
• Marketing/Advertising Experience in a Media/Entertainment business.
• Ability to meet targets and deadlines while managing a wide range of concurrent activities.
• An interest in and knowledge of television/radio/digital output.
• Able to work as a member of a team and collaborate across organisational boundaries.

About the BBC

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours in the document attached below.

Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.

To find out more about Diversity and Inclusion at the BBC, please click here

Package Description

Band: B
Contract type: 12 month FTC/Attachment
Location: Glasgow, PQ

We’re happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.

• Excellent career progression – the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
• Unrivalled training and development opportunities – our in-house Academy hosts a wide range of internal and external courses and certification.
• Benefits- We offer a competitive salary package, a flexible 35-hour working week for work-life balance and 26 days (1 of which is a corporation day) with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.