marketing communications specialist Coventry, England
Job description
Are you a passionate marketing and communications professional seeking a new opportunity with a forward-thinking company? If so, then we have an exciting role as a Marketing and Communications Officer.
Who we are:
We are WOMAG Weighing Limited – an ambitious, growing company that provides weighing solutions for a wide range of sectors from food and automotive, through to pharmaceutical, logistics, and motorsports.
We pride ourselves on delivering a tailored and personalised service for our customers, which is underpinned by years of experience and driven by the latest innovation and technology.
You may have heard of us previously called Coventry Scale Company. We recently went through an exciting re-brand and changed our business name to WOMAG. It’s a new identity that represents our vision for the future and paves the way for the next phase of our journey.
What we are offering:
We’re looking for a talented Marketing and Communications Officer to join our growing team. It’s a really great time to join our company – our re-brand isn’t just a name change, it represents how we’ve evolved as a company over recent years. We have lots of plans for growth and marketing and communications will play a key part in that, which means you’ll get to come on this exciting journey with us!
You’ll be responsible for developing and delivering marketing and communications activities across all our channels to promote WOMAG’s brand, products, and services.
You’ll work closely with the leadership team, as well as the customer service and service centre teams, to develop and deliver brilliant marketing content and campaigns that will help drive engagement with our customers and stakeholders and raise our company’s profile.
Key accountabilities:
- Planning, developing, and delivering marketing campaigns to promote our brand, products, and services.
- Creating content for various marketing channels, including social media, email marketing, blogs, and website that supports the company’s business strategy.
- Working closely with the Customer Relationship Team to support their sales strategy.
- Building relationships with every member of the WOMAG team to seek out content opportunities.
- Working with external agencies to create visually appealing marketing assets such as banners, infographics, and videos.
- Working closely with our digital marketing agency as part of our e-commerce website strategy.
- Being a WOMAG brand ambassador, ensuring that our brand strategy and guidelines are always followed.
- Carrying out market research to stay informed of industry trends and best practices.
- Monitoring and reporting on the effectiveness of marketing campaigns.
- Supporting the team with marketing at events, such as trade shows, conferences, and product launches.
This job is for you if you have:
- A degree or equivalent in marketing, communications, or a related field.
- Two or more years’ experience in a marketing and communications role, ideally working for a B2B company in the manufacturing and industrial sector.
- Experience of managing social media accounts, email marketing, and content creation.
- Excellent copy-writing skills with the ability to take complex technical information and turn it into easy-to-understand content.
- Experience of using content management systems to manage marketing data and analytics and experience of using e-commerce websites.
- Knowledge of creating digital marketing and re-marketing content.
- Experience of using HubSpot, Adobe Creative Suite, Canva, and Photoshop.
- Strong written and verbal communication skills.
- Excellent organisational skills and attention to detail.
- Ability to work independently and as part of a team.
What you’ll get:
- Competitive salary (between £28,000 - £32,000, depending on experience)
- Performance related bonuses
- Benefits through our healthcare programme
- Flexible holidays
- To work in a brand-new office environment
- Free car parking on site
- To be part of a fun and friendly team
Job Type: Full-time
Salary: £28,000.00-£32,000.00 per year
Benefits:
- Health & wellbeing programme
- On-site parking
Schedule:
- Monday to Friday
Supplemental pay types:
- Performance bonus
Ability to commute/relocate:
- Coventry, CV5 6UR: reliably commute or plan to relocate before starting work (preferred)
Experience:
- Marketing and communications: 2 years (preferred)
Work Location: In person
Reference ID: MarComm
