marketing communications specialist Bletchley, England
Job description
A global tech SaaS company an experienced and tactical SME Marketing Specialist to support a well-established position selling to the UK's SME sector.
This role is a hybrid role with 2 days a week in the office.
About the Role
Working closely with existing teams in the UK, Europe, and India to build salience, generate leads and strengthen advocacy in the SME sector through campaigns. These campaigns will exploit a wide range of digital and traditional marketing tactics including email marketing, events, optimised web content, marketing automation, social media, digital and print advertising, webinars, case studies, and video, and would suit someone with broad multi-channel experience.
What you will be doing:
- Plan and execute campaigns to generate and find new customers and increase the number of apps and users within existing customers.
- Own the events plan - working closely with the events team on execution.
- Lead customer engagement programme activities such as, case studies, testimonials, analyst reports, events speaking opportunities and webinars.
- Working with the existing marketing team to drive engagement across our UK social channels.
- Own the content calendar and create engaging content.
- Responsible for elements of influencer engagement through social and digital channels.
What we need from you:
- Minimum 2 to 4 years of marketing experience, preferably within a technology or software company.
- Excellent long and short form writing skills.
- A good understanding of how British SMEs operate.
- Any understanding of common business software types such as CRM, service desk management, email marketing, analytics and accounting is a plus!
- Driven and passionate about digital technology.
- A motivated self-starter who is happy to be managed remotely.
- Friendly, people-oriented with strong stakeholder management.
- Ability to identify and engage social media influencers.
- Willing to travel when required, sometimes within Europe or potentially further occasionally.
An excellent global technology company with growth opportunities.
Job Type: Full-time
Salary: £40,000.00-£45,000.00 per year
Benefits:
- Flexitime
- Work from home
Schedule:
- Flexitime
- Monday to Friday
Ability to commute/relocate:
- Bletchley: reliably commute or plan to relocate before starting work (required)
Experience:
- Marketing: 2 years (required)
Work Location: In person
