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Role Description:

We are seeking a talented and motivated Growth Marketing Specialist to join our marketing team. In this role, you will be critical in executing our growth marketing strategy to drive brand awareness and lead generation. You will be responsible for collaborating with internal and external partners to identify opportunities to expand our marketing presence. Additionally, you will be responsible for conducting content outreach to support our efforts to acquire high-quality referral traffic.

Responsibilities:

• Conduct content outreach and link building efforts to acquire high-quality backlinks and guest blog opportunities to drive traffic to our website
• Coordinate with existing and prospective external partners to identify opportunities for content collaboration
• Create high-quality, partner-focused content with our integration partners to showcase our integrations and drive demand through partnerships
• Work with cross-functional teams, including design, product, and sales to ensure new content aligns with overall business objectives
• Conduct thorough research to identify opportunities to expand our web content audience, including keyword, backlink, and competitive content research
• Measure and report on the effectiveness of partner growth marketing initiatives

Requirements:

• Bachelor's degree in Marketing, Communication, or a related field
• 1-2 years of experience in marketing, with a focus on growth marketing, content marketing, or digital marketing
• Experience with content outreach and / or backlink building
• Excellent writing and editing skills, with a strong portfolio of published work
• Knowledge of best practices for SEO, link building, keyword research, and SEO tools
• Technical understanding of email and deliverability is a plus, preferably with understanding of email verification
• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously
• Experience using analytics platforms to measure web content performance

About Moz Group

The Moz Group, a subsidiary of Ziff Davis, Inc (NASDAQ: ZD), is a leading provider of
marketing technology solutions primarily for small and medium-sized enterprises that empowers
businesses to engage their customers digitally and grow their revenue by leveraging the power of
online search, email, voice, and text communications.