marketing communications specialist London, England
Kuehne+Nagel
Full Time
London, England
68000 - 34166 GBP ANNUAL Today
Job description
We shape the world of logistics with a strong determination to connect people and goods through innovative and sustainable logistics solutions. We are transforming our Marketing approach so that any Customer who needs an exceptional logistics solution knows to come to us. We will earn the attention of our Customers and you can be in from the beginning.
Your Role
Would you enjoy being part of a team with a big online Marketing agenda ? We have invested in Marketing because it is mission critical for our business and your mission will be to strengthen the Kuehne+Nagel positioning in the market, create awareness and support customer retention as well as to generate and nurture leads for our Road Logistics, Customs Services, Contract Logistics and Integrated Logistics services (portfolio 2) in the UK . You will be a valuable member of a virtual global team and report directly to the Global Marketing Manager for portfolio 2 while fully aligned to the UK. You will be an expert advisor on how to best implement the global marketing strategy locally and deliver local tactical activities to drive the country ambition too. There’s a lot to learn about who we are as an organisation; the portfolio you support and the market you support but that does not phase you. You will feel the support of your Global Marketing Manager and you will build an amazing network within the UK.Your Responsibilities
- Work with Sales and the Business Units to develop the portfolio 2 country marketing tactics plan which supports UK, regional and corporate Business Unit goals.
- Develop and execute successfully online marketing campaigns for awareness creation, brand positioning, lead generation, nurturing and retention, using paid and organic channels.
- Create creative briefs for the Center of Excellence for the creation of content and design of successful marketing assets such as direct mailings, flyers, guides, web content, landing pages, ads, videos, podcasts etc.
- Create paid media campaign briefs for external agencies including definition of goal, campaign journey, target audiences, channels, and planned budgets.
- Plan and execute customer webinars and participation in selected exhibitions in close collaboration with local stakeholders and the CoE.
- Define and monitor the lead management processes.
- Ensure a high search engine ranking of country websites for focus topics through SEO.
- Define relevant KPIs, monitor those closely for continuous optimisation as well as for future improvements.
- Provide regular reports and analyses of campaign performances to respective national stakeholders and set-up regular exchanges on marketing developments.
- Take the lead in the portfolio 2 team for one focus topic globally and collaborate with the respective BU stakeholders on cross-country activities, such as creation of a value proposition, creation of templates etc.
Your Skills and Experiences
- Education: Bachelor or Master of Marketing or similar
- Minimum: 3-5 years working experiences in Marketing (online/offline)
- Ideally:
B2B experience
Large company (matrix organisation)
International experience
Logistics experience is not required - Strategic thinker
- Proven track record of successful planning and executing paid and non-paid campaigns, including A/B testing and optimisation measures
- Excellent project management skills
- Strong analytical skills, ability to identify and read relevant KPIs, work with dashboard for continuous improvement
- Excellent Microsoft Office skills
- Familiar in working in a CRM
Good Reasons to Join
If you would like to become a valued member of our team, we will make sure that you’re rewarded for your commitment and expertise. You can join the contributory Kuehne+Nagel pension plan and enjoy our Route 2 Rewards scheme which offers everything from discounts, benefit information, recognition and its own wellbeing centre. We care for our colleagues (and their immediate family) with our employee assistance programme providing access to 24/7 GP, legal and financial advice along with mental health counselling. All of this to help you live a happier and healthier life. As proud holders of the Gold Covenant, we are a forces-friendly employer who recognise the skills, expertise and value service leavers bring to our organisation.About Kuehne+Nagel
With over 80,000 employees at some 1,300
Next steps to joining our team
Step 1
Complete your online application
Step 2
Speak with your Kuehne+Nagel recruiting specialist
Step 3
Meet our hiring team
Step 4
Decide if you will accept the offer
Kuehne+Nagel
http://www.kuehne-nagel.com
Feusisberg, Switzerland
Stefan Paul
$5 to $25 million (USD)
10000+ Employees
Company - Public
Marine Transportation
1890
