marketing communications specialist

marketing communications specialist Nuneaton, England

Holland & Barrett
Full Time Nuneaton, England 104140 - 54610 GBP ANNUAL Today
Job description

Join Holland and Barrett's Digital Marketing team as a Performance Marketing Specialist, where you will be at the forefront of driving app acquisition and app store optimisation (ASO) for a leading health and wellness retailer. If you have a passion for performance marketing and are eager to take on new challenges, we want to hear from you.
The Role

As a Performance Marketing Specialist, you will primarily focus on driving App Acquisition through paid channels and ASO. You'll be responsible for managing Apple Search Ads, Universal Ad Campaigns, and other performance marketing strategies for mobile apps. In addition, you'll handle ad hoc roles, such as Affiliates, purchasing orders, and other administrative duties.

Key Accountabilities and Responsibilities:

  • Develop and execute performance marketing strategies to drive app acquisition, engagement, and retention.
  • Plan, implement, and optimise paid advertising campaigns for mobile apps, including Apple Search Ads and Universal Ad Campaigns.
  • Monitor campaign performance, conduct data analysis, and make data-driven decisions to improve key performance metrics such as installs, conversion rates, and ROAS.
  • Collaborate with the Digital Marketing team to ensure consistency in messaging and branding across all marketing channels.
  • Conduct thorough app store optimization (ASO) to improve app visibility, keyword rankings, and conversion rates.
  • Stay up to date with industry trends, best practices, and changes in the app ecosystem, including app store algorithms and ad platforms.
  • Manage relationships with external agencies, vendors, and partners to optimise campaign performance and explore new growth opportunities.
  • Assist with other digital marketing activities, such as managing affiliate partnerships, coordinating purchasing orders, and supporting ad hoc administrative duties.
The Person
  • Bachelor's degree or relevant experience in Marketing, Advertising, or a related field.
  • Proven experience in performance marketing, specifically App Acquisition.
  • Strong expertise in managing Apple Search Ads and Universal Ad Campaigns.
  • Proficiency in data analysis and experience using analytics tools such as GA4, Appsflyer, and Apptweak to derive insights and make data-driven decisions.
  • Excellent understanding of other digital marketing channels, including paid search, display advertising, social media, and affiliate marketing.
  • Strong project management skills, with the ability to handle multiple campaigns and priorities simultaneously.
  • Detail-oriented mindset with strong analytical and problem-solving skills.
  • Self-motivated and proactive with the ability to work independently as well as collaboratively within a team.
  • Excellent communication and interpersonal skills.

If you are a performance-driven marketer looking to make a significant impact in the digital marketing landscape, apply now and be a part of our exciting journey at Holland and Barrett. Together, let's bring health and wellness to millions of customers worldwide.

What we offer

Our Benefits for this role include, but not limited to:

  • H&B Employee Discount - 25%
  • Pension company contribution
  • Exclusive benefits, free advice and savings from a range of retailers and providers
  • And many more!

#Hybrid

#LI-JA1

  • Division:
    Customer & Digital & Marketing
  • City:
    Nuneaton
  • Job Type:
    Full Time
  • Number of Hours:
    37.5
  • Contract Type:
    Permanent
  • Closing Date:
    6 August 2023

marketing communications specialist
Holland & Barrett

https://www.hollandandbarrettjobs.com/jobs/
Nuneaton, United Kingdom
Alex Gourlay
Unknown / Non-Applicable
1001 to 5000 Employees
Subsidiary or Business Segment
Other Retail Shops
1870
Related Jobs

All Related Listed jobs

recruiting coordinator
Forward San Francisco, CA 70293 - 54207 USD ANNUAL Today

Forward is on a bold mission to make high-quality healthcare available to a billion people across the globe. We’re building the...

Team Member
Badiani Gelato - Elephant Park London, England 10.5 GBP HOURLY Today

Preparing gelato scoops and other treats whilst creating a friendly, energetic atmosphere for customers. Creating a positive customer experience in our stores,

Consultant Neurology
Pertemps South West England Today

Job Description Consultant Neurology- Competitive hourly pay rates - South West. Grade and Specialty: Consultant Neurology Location: South West Pay:...

Postperson with Driving
Royal Mail Group Totnes, England Today

Has a full UK manual driving licence with no more than 6 penalty points. Various discounts including high street vouchers, travel and attraction discounts, and

Sales Associate - Hair (37.5 hours)
Selfridges London, England 12.45 GBP HOURLY Today

Be open to customer feedback, and use it constructively to continually raise the bar for service, sales and retail standards in your area.